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Good morning everyone and welcome to the last day at ITB China 2024! We've had two days full of meetings, networking, and conferences, but now is no time to lose steam as there is another day of opportunities ahead. Is there a destination you'd like to learn more about? A buyer you've been looking to…

VisitBerlin is presenting at ITB China this year and for Ralf Ostendorf, Director Market Management & Media Relations for Asia, North America, Australia and the Middle East, this physical presence in China is essential: "For us it's really important to showcase the world of Berlin to the Chinese market, and to do whatever we can…

Egypt is experiencing a significant increase in Chinese tourists, crucial for its tourism industry and economy. To cater to this growing market, Egypt has introduced visa-on-arrival, innovative initiatives, and substantial infrastructure investments. 2023 saw a record 14.906 million visitors, with 8% growth expected in 2024. Liberalisation reforms are attracting new investments, while a high-speed train…

ITB China News spoke with Aaron Goldring, Senior Economist, Tourism Economics, in an exclusive interview about the future of the travel sector as a whole in China. He began by discussing Chinese outbound travel, which restarted in 2023. Given the attractiveness and size of this market, different stakeholders in the travel industry are keeping a…

Türkiye, a global tourism hotspot, offers a wealth of cultural and MICE tourism experiences. With 21 UNESCO World Heritage sites and 82 on the Tentative List, Türkiye has always attracted heritage enthusiasts. Notable sites include Karahantepe, a key Neolithic site in Şanlıurfa. The country also excels in museology, illuminating archaeological sites like Ephesus and Hierapolis…

>@Hélène, stp mettre Turkiye en haut de la page image ici : https://drive.google.com/file/d/12ga_tqmTYbrpTpL9456Lm_fZButgr7YN/view?usp=sharing Istanbul has become an important MICE destination on the world stage in recent years. Combining East and West, Asia and Europe, tradition and innovation, Istanbul is a capital of culture, civilisation and business. The Istanbul Convention & Visitors Bureau – ICVB is…

Celebrating this year Marco Polo, Venice may be its centrepiece, but the Italian region of Veneto has many other cultural wonders and outdoor experiences to offer ADVERTORIAL With its 9 UNESCO World Heritage sites encompasing rich history and breathtaking nature, Veneto, the land of Venice, is among Italy's most visited regions. Venice, one of the…

Good morning everyone and welcome back to a second day at ITB China 2024! Yesterday we kicked off the festivities with our traditional opening ceremony, followed by an inspirational welcome speech from Lydia Li, Director, ITB China and a keynote from Mr lbrahim Faisal, Minister at the Ministry of Tourism Maldives, this year's official Partner Destination…

Avis Budget Group is introducing Self-Service Kiosks at ITB China 2024. These kiosks aim to enhance the vehicle collection process for customers and are strategically positioned in major travel hubs, such as airports, allowing travellers to quickly and securely retrieve rental vehicle keys from an automated machine. This service is integrated with the Avis app,…

Since 6 May 2024, Poland Visa Application Centres in 15 cities across China have resumed operations. These centres process applications for Poland Schengen and National Visas, facilitating travel for Chinese nationals. The Embassy of Poland in Beijing will handle applications from Beijing, Changsha, Jinan, Shenyang, Wuhan, and Xi’an. The Consulate General in Chengdu will manage…

Barcelona is promoting its Cultural Regatta at ITB China this year, offering a programme of culture, art, sports, gastronomy, science and leisure to strengthen Barcelona’s connection with the Louis Vuitton 37th America’s Cup and spread the sailing buzz among people in the city. The initiative has been put together with the collaboration and input of…

ITB China News spoke with Guo Ming, Co-founder and CEO of HHtravel, about customised travel services in China and the importance of adapting to consumer requirements as well as the advantages new media channels offer agencies. Guo Ming highlighted that 2016 was arguably the "first year" of customised travel service in China, "when major travel…

Trip.com Group Chief Operating Officer highlights the importance of experiential travel for both inbound and outbound tourism Mr Xing Xiong, the Chief Operating Officer of Trip.com Group, gave an opening keynote yesterday on "Insights into the 2024 Civil Aviation Market". ITB China News spoke with him in an exclusive interview about travel trends in China and…

VEGA Hotel & Convention Center is one of the biggest 4-star hotels in Moscow, Russia, located just a 20-minute metro ride from the Red Square and Kremlin, in a picturesque area full of greenery. It has a capacity of over 1,000 rooms of different categories and just renovated the ART rooms on the highest living…

Le Méridien Maldives Resort & Spa, located in the Lhaviyani Atoll, provides a serene retreat with a focus on well-being. Guests looking for a culinary experience can enjoy farm-to-table dining at Harvest Table, which showcases fresh produce, leafy greens, and herbs sourced directly from the greenhouse. The Explore Spa, perched over a turquoise lagoon, offers…

Okura Nikko Hotels offer a diverse range of accommodations, from economy to luxury, across global locations. Each hotel possesses unique characteristics yet shares a dedication to omotenashi, the Japanese tradition of exceptional service and meticulous attention to detail. The Okura Tokyo, situated in central Tokyo, blends traditional and contemporary luxury in its 508 rooms across…

Bintan Resorts, located on the northern coast of Bintan Island, is an award-winning integrated tropical beach destination just a 60-minute ferry ride from Singapore. The resort provides various accommodation options, including luxury villas, beachfront chalets, family-friendly apartments, glamping tents, and a historic ship hotel. Guests can enjoy four designer golf courses, international MICE and sporting…

软文推广 约旦旅游局（JTB）局长阿卜杜勒·拉扎克·阿拉比亚特博士于5 月14日宣布，约旦旅游局 从传统旅游转向建立生态旅游联盟，旨 在为旅游体验带来新的视角。 在约旦政府通信部的每周新闻发 布会上，阿拉比亚特博士强调了 约旦旅游市场目前面临的挑战， 特别是由于当前的地区冲突，导 致游客数量显著减少，特别是来 自美国和欧洲的游客。他指出，尽管2024年第一季度游客数量仅下降了百分之五，收入约为12亿美元，但行业从业者受到的影响相当巨大。阿拉比亚特博士介绍了目前正在 实施的应对计划，旨在在旅游前 景不明朗的情况下为约旦拓展旅 游市场，强调约旦旅游局正在积 极努力与各国建立生态旅游联 盟。他 还强调了旅游收入对约旦经济的重要性：“2023年旅游收入达到73亿美元，是我们当地经济的支柱，提供了最高的外汇贡献比例。”他补充说，过去五六年来，约旦相关部门成功地通过增加投资、提高竞争力和服务水平提升了该国旅游行业的价值。约旦，一个拥有令人惊叹的沙漠景观、古代遗址和丰富文化的国家，正成为生态旅游的主要目的地。这个中东国家融合了自然美景和历史风貌，使其成为环保旅行者的理想之地。约旦最具标志性的生态旅游景点 之一是瓦迪拉姆（Wadi Rum）。这片受保护的沙漠旷 野被称之为月亮谷，以其壮丽的岩石地貌、广袤的沙丘和古老的岩石雕刻而闻名。游客们可以在此参加多种可持续旅游活动，如骆驼跋涉导览和在星空下的环保露营，同时还能探索了解已经 在这里繁衍生息了几个世纪的贝 都因文化。约旦生态旅游宝库中的另一颗明珠是达纳生物保护区。作为该国最大的自然保护区，达纳涵盖了从郁郁葱葱的山谷到崎岖悬崖的多样景观。这个保护区是野生动物的天堂，包括努比亚野山羊和叙利亚狼等多种濒危物种。生态旅游者可以享受步道徒步、观鸟和入住促进环保生态小屋等体验。 死海，地球上最低的点，也为游客提供生态旅游机会。其独特的富含矿物质的水质和治疗性泥浆吸引了寻求健康体验的游客。向游客介绍其环境意义和可持续旅游实践的重要性的同时，当地也有多项措施来保护这一自然奇观。 佩特拉是联合国教科文组织世界遗产，不仅因其考古奇迹而闻名，还通过佩特拉考古公园等项目推动生态旅游。该活动致力于保护该遗址的完整性，同时为游客提供低环境影响的探索方式，如由当地社区运营的徒步旅行和骡子骑行。 约旦对生态旅游的承诺进一步体现在其不断增长的生态小屋和绿色酒店数量上，通过使用可再生能源和推广当地有机美食来减少环境影响。 通过拥抱生态旅游，约旦不仅保护了其丰富的自然和文化遗产，还为当地社区提供了可持续的经济机会，确保未来的一代可以继续享受该国景观的魅力。 Stand F 37 Photo: © Shutterstock/Jordan

ADVERTORIAL From uncrowded beaches to artistic treasures, Pesaro has something for everyone. Each year Italy makes the difficult choice of deeming one of its vibrant cities as the country's "Capital of Culture," providing the chosen city a unique opportunity to showcase its original appeal during the course of one year. The picturesque city on the…

ADVERTORIAL The border town of Gorizia, together with Nova Gorica in Slovenia, will be the joint European Capital of Culture in 2025 under the banner of GO! 2025. Gorizia, a city at the centre of Europe with a Hapsburg past and witness to the struggles of the 20th century, is preparing to embark on the…

ADVERTORIAL L'Aquila, capital of the Abruzzo region, boasts a rich historical and architectural heritage. The artistic and cultural vibrancy of L'Aquila have led the city to be declared the Italian Capital of Culture for 2026. L'Aquila is full of historic wonders, including maginificent places of worship such as the Basilica di Santa Maria di Collemaggio…

Good morning and welcome to ITB China 2024! Following the remarkable growth in China's outbound tourism in the first half of this year, ITB China is offering the entire tourism industry the chance to take advantage of all of the opportunities this market has to offer. Whether you are a supplier who wants to nurture…

ADVERTORIAL Villa Resorts is presenting a new strategy at ITB China this year, hinging on a move away from the islands competing with each other on volume and price and towards growing earnings by creating real value for guests with fresh concepts, improved products, great service and new branding. Villa Resorts wants to help restore…

ADVERTORIAL Italy's big upcoming events, such as the 2025 Jubilee and the Milan-Cortina Olympics in 2026, stand to make an important impact on tourism To mitigate the risk of overbooking and reinforce sustainability, Italy is looking to careful flow planning, ensuring that residents’ lives are not disturbed, and that tourists enjoy a pleasant stay. Events…

The Magellan Discoverer reflects Antarctica21's commitment to excellence in small ship, boutique-style expeditions and marks an additional step in the company's efforts to serve the high-end segment of the Antarctic travel market. The cutting-edge ship is set to join the Antarctica21 fleet for the 2026-27 Antarctic season. For Antarctica21, a leader in boutique Antarctic expeditions,…

软文推广 约旦的旅游业继续闪耀，吸引着来自全球各地的游客。去年，约旦 迎来了近640万名游客，增长创下历史纪录，再次巩固了其作为中东 重要旅游目的地的地位。外国游客的强势增长证明了哈希姆王国 丰富的文化遗产、历史地标和令人叹为观止的自然景观的吸引 力 包括标志性的佩特拉、具有治疗作用的死海和迷人的瓦迪拉 姆保护区。值得注意的是，旅 业对约旦经济起着至关重要的作 用，为国内生产总值贡献了15.6%。 尽管面临地缘政治紧张局势和地 区不稳定的挑战，约旦的旅游业 仍然表现出了韧性。通过与国际 合作 伴积极合作，迅速实施安 全措施和有效的沟通策略，无 论游客是访问迷人城市还是天 然的的自然景观，约旦都确保 他们有一个安全而友好的环境 2024年年初，约旦旅游业显示出 复苏迹象。游客对约旦的旅行 兴趣的增加，再加上成功举办 马拉松沙漠赛和满月马拉松等 体育赛事，表明了该国旅游业 正积极发展。值得注意的是，这些活动的参与 度高涨 显示出国际游客对访问 约旦的持续兴趣此外，该地区游客的增加进一步支持了旅游业复苏，证明约旦作为一流旅游目的地的吸引力仍然存在。随着约旦旅游业继续蓬勃发展，该国及其旅游业工作者致力于提供无与伦比的体验，并与全球游客建立持久的合作关系。 探索约旦的隐秘宝藏 除了壮观的佩特拉和死海景观，约旦还提供了一系列隐藏宝藏等待游客的探索。阿杰隆森林保护 区是位于约旦北部的一片宁静的 自然保护区，以其郁郁葱葱的绿 色、徒步步道和多样化的野生动 物而闻名。达纳生物圈保护区位 于约旦南部，拥有令人惊叹的风 景、古老的遗址以及生态旅游和 徒步旅行路线。 瓦迪穆吉布被称为约旦的大峡谷，提供穿越狭窄峡谷、瀑布和令人惊叹的自然风景的冒险徒步旅行。杰拉什是一个古老的城市，以其保存完好的罗马遗址而 闻名，拥有可以追溯到几千年前 的古老柱廊街道、庙 和剧场。 而卡拉克则是该地区最大的十字 军城堡之一，拥有丰富的历史和 令人印象深刻的建筑，为了解 约旦的中世纪历史提供了参 考。 STAND F 37 © Scuba Diving © Shutterstock /…

Hosted by the Georgian National Tourism Administration, Georgia's 81 square metre pavilion at ITB China this year highlights the diversity of its tourism landscape, embracing nature, a rich cultural heritage, culinary arts, 8,000 years of winemaking history, outstanding nightlife, and genuine hospitality. Georgia’s 18,000-foot mountain peaks, ancient wine country, Black Sea coast, stunning cathedrals and…

ADVERTORIAL The Ritz-Carlton Bahrain is presenting its unique luxury offer at ITB China 2024, with a wide range of options and experiences to choose from Situated on the idyllic shores of the Arabian Gulf, The Ritz-Carlton Bahrain aims to transcend the boundaries of traditional hospitality, offering Chinese travellers a harmonious blend of luxury, sophistication, and…

Carl Wen, Director of Event Planning at the National Sales Department, Amway (China) spoke with ITB China News about the company’s vision for MICE tourism  For the past 29 years, Amway has been organising two or three overseas seminars annually. As of December 2023, over 200,000 marketing personnel had participated in 60 sessions of marketing…

The Maldives is ITB China's Official Partner Destination this year, presenting a full tourism offer of natural beauty and rich cultural traditions ITB China News spoke with Ms Fathmath Thaufeeq, CEO & Managing Director of MMPRC/Visit Maldives, about what the destination is presenting at the show, how this goes beyond sea, sand and sun, and…

ADVERTORIAL Established in 1932, EGYPTAIR has become the first airline in the Middle East and Africa and the seventh in the world to join IATA. The historic international airline is presenting its offer to visitors at ITB China this year. 21 years ago, EGYPTAIR made its first flight to Beijing, playing a pivotal role in…

The airline's expansive reach across China includes direct services and additional destinations through strategic codeshare flights, offering seamless connectivity to travellers. Operating from eight of the country's major gateways—Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu, Chongqing, Xiamen, and Hong Kong—Qatar Airways is not only transforming international travel from China, but also connecting continents. With the airline's global…

Amadeus has announced the acquisition of Voxel, a leading provider of electronic invoice and B2B payment solutions for sellers, hotels, and other members of the tourism industry. This move will complement Amadeus’ payments business, Outpayce, by enhancing its existing travel sellers’ product suite while expanding into the hospitality segment. The addition of Voxel solutions to…

HeyTrip, established in 2007, is a digital technology-driven Internet travel technology company headquartered in Guangzhou, providing distribution services for global hotels, cars, and flights. HeyTrip's mission is to "break the boundary of efficiency" via digital technology, building a global travel interconnected data cloud platform and providing an end-to-end, one-stop digital solution for global travel products.…

Sarawak, Malaysia's largest state, is positioning itself as the premier entry point to Borneo with its "Gateway to Borneo" campaign at ITB China 2024 Located on the island of Borneo, Sarawak boasts a variety of unique attractions ranging from UNESCO World Heritage sites to world renowned music festivals. Sarawak is positioning itself as the Gateway…

ITB China News sat down with Alessandra Priante, the newly appointed President of the Italian National Tourist Board (ENIT) to discuss the changing priorities of Chinese tourists and ENIT's goal to diversify destinations and promote year-round tourism For the recently appointed President of ENIT, the Chinese tourism market holds huge potential and she expects the…

With over 600 exhibitors expected as well as more than 1,000 quality buyers, ITB China 2024 is showing a 60% scale increase compared to 2023. Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the resurgence of China’s travel market.” Exhibitors this year are set to showcase the…

At ITB China this year polar exploration pioneer Oceanwide Expeditions is presenting a collection of voyages that immerse adventurous and curious travellers in polar terrains. Among Oceanwide Expeditions' unique voyages are long hikes through Greenland and Svalbard that allow travellers to delve into the Arctic backcountry with 15 km (9 mile) treks amidst Earth's least-touched…

A former capital and Kazakhstan's largest city, Almaty boasts both stunning landscapes and all the modern amenities of a rapidly developing metropolis. The city's proximity to nature makes it an excellent choice for outdoor activities while the city's rich cultural heritage presents visitors with a wealth of museums and historical sites. Nestled at the foothills…

Nestled in the Carpathian Mountains, the Transylvania region of Romania has a host of natural treasures, including glacial lakes, the Scărişoara Ice-Cave, and the Piatra Craiului National Park, where bears are in their element. The region is home to some of the most well-preserved medieval centres in Europe, such as Sighișoara, one of the world's…

Disney will be presenting its tourism offers at ITB China this year, including an important announcement that the second park at Disneyland Paris is entering a new era with brand-new experiences and a new identity. Walt Disney Studios Park will be renamed Disney Adventure World, and thanks to a two-billion-euro investment, undergo a complete makeover,…

ITB China News spoke with Zhao Wenzhi, Chairman and President of GZL International Travel Service, about the company's latest travel strategies Amidst a growing domestic travel market in 2023, CGZL became keenly aware of people’s current travel needs and the changes in their attitude and decided to propose an innovative mass customisation concept of “one…

ITB China News spoke with David Axiotis, General Manager of Messe Berlin (Shanghai), the organiser of ITB China, in an exclusive interview ahead of this year's show David Axiotis outlines how the Chinese travel market has changed in recent years and stresses the importance of adapting strategies according to these new trends. He believes that…

Nicaragua will be presenting its varied tourism offer at ITB China this year, ranging from natural wonders to cultural riches. The destination is promoting its safety, wide variety of natural and cultural destinations, privileged geographical location, excellent roads, and unique experiences. Nicaragua has in recent years become a non-massive destination with impressive ecosystems; beautiful colonial…

In what is shaping up to be a transformative alliance in the travel industry, ITB China has announced its strategic partnership with the Maldives, heralding the island nation as the Official Island Travel Partner for its 2023 edition The Maldives, a constellation of islands renowned for its azure waters, vibrant marine life, and opulent resorts,…

The resurgence of group tours from China to the US indicates notable progress in the tourism industry's path to recovery. While hopes remain for a complete rebound in air travel, this advancement represents a crucial step towards the market's full revival. As NYC Tourism + Conventions gears up for in-person events in China, there's a…

In the first half of 2023, Ras Al Khaimah honed in on the burgeoning MICE market, marking a strategic diversification. This shift resulted in a 26% rise in MICE room nights compared to 2022, driven by attracting international incentive groups for extended stays, in contrast to shorter local corporate visits. The Emirate hosted notable events…

At ITB China this year, KabuK Style Co., Ltd is showcasing its latest additions to the HafH portfolio, including new hotels in Hong Kong and Macau. In a significant stride for the travel industry, KabuK announces the inclusion of 55 prestigious properties to its HafH Travel Subscription service, solidifying its presence in Hong Kong and…

The company is blending advanced solutions with strategic vision at ITB China PKFARE, a subsidiary of Shenzhen Marco Polo Technology Co., Ltd., stands as a beacon in the travel technology sector. The company is renowned for its advanced technological solutions that streamline the booking process, provide dynamic pricing, and ensure seamless integration with various travel…