>

A WORLD FOR
ALL SEASONS

Celebrating year-round, sustainable travel across the globe.
Scroll to read the Day 1 edition 📰
2025 DAY 1 NEWS

Click A Tree: Sustainable development in Ghana

Feb 28, 2025 Read: 2 min.
For the past two years ITB Berlin News has been partnering with Click A Tree, advancing towards a carbon neutral future by supporting sustainability projects such as the Oti reforestation initiative in Ghana Click A Tree actively combats climate change by planting trees and helping companies achieve their CSR and ESG goals. Last year, ITB…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus

Feb 28, 2025 Read: 2 min.
With ITB Berlin just around the corner, Torino and Benidorm, winners of the European Capital and Green Pioneer of Smart Tourism competitions, are set to present their smart and sustainable tourism approaches.  Visitors can come and meet Torino’s and Benidorm’s representatives at the EU Smart Tourism stand (Hall 2.1, Stand 103b).  Torino, the 2025 European…
2025 DAY 1 NEWS

ITB Berlin: Cultures, connections, and new opportunities

Feb 28, 2025 Read: 2 min.
Good morning everyone and welcome to the first day of ITB Berlin 2025! It's always a pleasure see so many familiar faces back again this year, and exciting to meet first-time exhibitors and visitors ready to make the most of this year's event. Yesterday’s opening press conference gave an overview of ITB Berlin's highlights that…
2025 DAY 1 NEWS

Tourism Malaysia presents its “Visit Malaysia Year 2026” campaign at ITB Berlin 2025

Feb 28, 2025 Read: 3 min.
With the “Visit Malaysia Year 2026” (VM2026), Malaysia is establishing itself as a premier destination on the global tourism stage by focusing on high-quality and sustainable tourism Malaysia offers a singular blend of breathtaking nature, fascinating culture, and warm hospitality. The new campaign aims to increase tourist arrivals and encourage longer stays, emphasising unforgettable travel…
2025 DAY 1 NEWS

Jamaica presents expanded hotel capacity and enhanced connectivity at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
Marked by its green mountain sides, crystal-clear rivers, white beaches, and a turquoise-coloured sea, Jamaica is an ideal destination for travellers looking to recharge their batteries and unwind. After a successful tourism year in 2024, the Caribbean island continues to strengthen its offering in 2025. Through the expansion of several hotel brands, including the USD…
2025 DAY 1 NEWS

The Congo: Where nature and culture thrive in ecotourism

Feb 28, 2025 Read: < 1 min.
A popular destination for ecotourism enthusiasts, the Republic of Congo, with its vast equatorial forests and preserved ecosystems, is presenting its dedication to sustainable tourism at ITB Berlin 2025. With over 65% of its territory covered by forest, the country is home to a rare diversity of flora and fauna, offering a unique immersion in…
2025 DAY 1 NEWS

Dhofar’s rich culture and untamed landscapes in the spotlight at ITB Berlin 2025

Feb 28, 2025 Read: 2 min.
With its historic wonders and breathtaking natural beauty, the lesser-known Dhofar region is one of the Oman's secret treasures For travellers looking to go beyond the beaten path, Dhofar, in the south of Oman, has a wealth of attractions that make it worth the trip. Even for those familiar with Oman who have already witnessed…
2025 DAY 1 NEWS

South Africa – A premier long-haul destination at ITB Berlin 2025

Feb 28, 2025 Read: 3 min.
South Africa continues to enchant travellers worldwide as one of the most sought-after long-haul destinations With its breathtaking wildlife, dynamic cities, rich cultural heritage, world-class gastronomy, renowned wines, and, most importantly, its warm and welcoming people, the country offers unique travel experiences. Beyond its traditional attractions, South Africa is emerging as a leading destination for…
2025 DAY 1 NEWS

Trip.com Group and WTTC unveil Technology Game Changers joint report

Feb 28, 2025 Read: 3 min.
At an ITB Berlin press conference tomorrow, Trip.com Group and the World Travel & Tourism Council (WTTC) will reveal the findings aimed at providing a strategic understanding of the technologies and digital trends transforming the industry A concise and focused analysis of sixteen key emerging and breakthrough technologies, the report is an essential guide to…
2025 DAY 1 NEWS

Experience Abu Dhabi puts an “Easter Surprise” in its new campaign

Feb 28, 2025 Read: < 1 min.
Ahead of the summer, Experience Abu Dhabi is set to captivate families with its Easter & Spring 2025 campaigns, inviting key markets to uncover a wonderful holiday experience in the UAE capital. Under the theme “Make Abu Dhabi Your Easter Surprise,” the campaign highlights the emirate as a sun-soaked, adventure-filled, and culturally rich destination perfect…
2025 DAY 1 NEWS

Shiji returns to ITB Berlin with new partnerships and innovations

Feb 28, 2025 Read: < 1 min.
A recent highlight for Shiji is its partnership with Sunborn London, a luxury yacht hotel located at the Royal Victoria Dock in London. The collaboration sees Sunborn London implementing Shiji Enterprise Platform (PMS), Digital Stay, Infrasys, and Digital Dine to enhance operational efficiency and elevate guest experiences. This partnership underlines Shiji’s commitment to providing seamless…
2025 DAY 1 NEWS

From craftsmanship to cuisine: Peru brings authentic experiences to ITB Berlin

Feb 28, 2025 Read: < 1 min.
María del Sol Velásquez García, Tourism Promotion Director at the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), explains the special Peruvian attractions in store for ITB Berlin attendees and the array of tourism segments the destination is promoting. What is Peru presenting at ITB Berlin this year? What can visitors experience…
2025 DAY 1 NEWS

Kenya: An adventure tourism playground

Feb 28, 2025 Read: 2 min.
At ITB Berlin this year, Kenya is highlighting its thrilling adventure tourism. From soaring over the Maasai Mara in a hot air balloon to cycling through wildlife-filled parks, conquering mountains and desert terrain, and diving into the Indian Ocean, Kenya offers a wide range of experiences for adventure seekers. In a single trip, travellers can…
2025 DAY 1 NEWS

ITB Berlin 2025 opens with a bright vision for the future of travel

Feb 28, 2025 Read: 3 min.
The ITB Berlin 2025 opening press conference on 3 March 2025 set the stage for what promises to be another dynamic edition of the leading travel trade show With fully booked halls and an impressive increase in exhibitor participation, this year’s event underscores the industry’s resilience, innovation, and commitment to future growth. Dr Mario Tobias,…
2025 DAY 1 NEWS

Jordan: A land of legendary trails

Feb 28, 2025 Read: 2 min.
Visitors to ITB Berlin can discover Jordan's famous hiking trails and adventure tourism at the show this year The Jordan Trail: A journey through time and nature Stretching over 675 kilometres from Um Qais in the north to Aqaba in the south, the Jordan Trail is one of the world’s most breathtaking long-distance hiking routes.…

1 2 3 Next › Last »