Connections, Insights,
Momentum

连接・洞察・增长
2026 PREVIEW SNEAK PEEK

Malta: Exploring the charms of Europe

May 18, 2026 Read: < 1 min.
In 2025, Malta saw a 12.9% increase in visitor arrivals compared to the previous year, with overnight stays rising up to 11%. This archipelago, steeped in sunshine and history, is emerging as a new destination for an increasing number of Chinese tourists seeking to explore the charms of Europe. Valletta is one of Europe’s smallest…
2026 NEWS PREVIEW

ITB China 2026: Sold-out edition with strong global momentum

May 18, 2026 Read: 2 min.
From 26 to 28 May 2026, ITB China is returning to the Shanghai World Expo Exhibition and Convention Center with a fully sold-out edition, reflecting strong confidence in China’s travel market and its growing role in global tourism. This year’s show will expand by 20% in net exhibition space compared to 2025, bringing together more…
2026 EXCLUSIVE INTERVIEW PREVIEW

“The 2026 edition presents the most comprehensive event lineup to date”

May 18, 2026 Read: 3 min.
Lydia Li, Deputy General Manager of Messe Berlin China, looks ahead to this year’s sold-out edition of ITB China. She discusses the evolving habits of Chinese travellers, from more personalised outbound trips to growing interest in China as an inbound destination, while highlighting conference themes, Georgia’s role as Official Partner Destination and the show’s expanding…
2026 PREVIEW SNEAK PEEK

Cyprus offers a festival of landscapes

May 18, 2026 Read: < 1 min.
Cyprus weaves culture, nature, and celebration into one unforgettable island escape, where every region tells its own story. In the Pafos region, family-run wineries craft rich reds and crisp whites, while winding roads lead through charming villages to Polis Chrysochous, home to citrus harvest fairs and folk music gatherings near the lush Chrysochous Valley. Further…
2026 PREVIEW SNEAK PEEK

Marseille: Where Provence meets the sea

May 18, 2026 Read: < 1 min.
Founded around 600 BC by Greek settlers from Phocaea, Marseille, the sun-drenched capital of Provence, is France's oldest and second-largest city, where 2,600 years of history meet a restless creative spirit. Shaped by the sea ever since, it boasts 57 kilometres of coastline and basks in roughly 300 days of sunshine, making it a city…