“ITB China brings together key stakeholders from the global travel industry”
EgyptAir is back at ITB China as an Official Partner Airline for the second year in a row. ITB China News sat down with Captain Mohamed Elyan, Chairman & CEO of EgyptAir Airlines, to discuss the partnership and China’s strategic role in the carrier’s growth agenda. He highlights EgyptAir’s expanding connectivity and outlines how the company is adapting to the evolving expectations of Chinese travellers.
EgyptAir is once again an Official Partner Airline of ITB China this year. How did the partnership benefit you last year? Why is it strategic?
Our partnership with ITB China last year delivered strong visibility for EgyptAir within the Chinese market and created valuable opportunities to strengthen relationships with travel agencies, tour operators, and key industry partners. It also helped us open new communication channels and expand our marketing reach across one of the world’s fastest-growing travel markets.
The partnership was highly strategic because China represents a key market within EgyptAir’s growth agenda, especially with the increasing passenger demand between Egypt and China. ITB China also provided an excellent platform to showcase EgyptAir’s expanding network, service enhancements, and fleet modernisation plans.
“Our goal is to further strengthen EgyptAir’s presence in the Chinese market by building stronger partnerships.”
What are your goals for ITB China this year? Why is this an important event for you?
This year, our goal is to further strengthen EgyptAir’s presence in the Chinese market by building stronger partnerships and promoting the growing connectivity between Egypt and China. We also aim to highlight the recent developments within EgyptAir, including expanding the international network, improved customer experience, and fleet modernisation strategy.
ITB China is an important event because it brings together key stakeholders from the global travel industry and offers valuable opportunities for cooperation, business development, and tourism promotion.
Why is the Chinese market particularly strategic for EgyptAir?
The Chinese market is strategically important for EgyptAir due to the continuously growing tourism, business, and cultural exchange between Egypt and China. We are witnessing strong and increasing passenger demand between both countries, which makes China a key pillar within our long-term expansion strategy.
Additionally, EgyptAir plays an important role in connecting China with Africa, the Middle East, Europe, and North America through the Cairo Hub and our expanding international network.
What are EgyptAir’s development plans for the Chinese market? Strengthening any existing routes?
EgyptAir currently operates 17 weekly flights connecting Cairo with four major Chinese destinations: Beijing, Shanghai, Guangzhou, and Hangzhou. We continuously assess opportunities to further strengthen our presence in the market based on passenger demand and market dynamics.
At the same time, we are focused on strengthening our existing routes through service enhancements, improved connectivity, and greater operational efficiency. This comes alongside EgyptAir’s broader network expansion with the launch of new destinations such as Venice, Los Angeles, and Chicago.
What are some trends that you are noticing for Chinese travellers coming to Egypt and how are you adapting?
We are seeing increasing interest from Chinese travellers in cultural tourism, historical attractions, premium travel experiences, and multi-destination trips. Travellers are also placing greater importance on comfort, digital services, and seamless travel experiences.
To meet these expectations, EgyptAir is continuing to invest in improving onboard services, customer experience, and fleet modernisation. The introduction of new aircraft such as the Boeing 737MAX8 and Airbus A350-900 will further enhance passenger comfort and operational efficiency.
Stand D60
“ITB China 汇聚了全球旅游业的重要伙伴”
连续第二年担任 ITB China 官方航司合作伙伴的埃及航空，今年再次亮相展会现场。围绕双方合作、中国市场战略布局，以及埃及航空在航线网络与旅客服务方面的最新发展，ITB China News 专访了埃及航空董事长兼首席执行官 Mohamed Elyan 机长。采访中，他也分享了埃及航空如何回应中国旅客不断变化的出行需求，以及中国市场在其长期增长战略中的重要地位。
问：埃及航空今年再次成为 ITB China 官方航司合作伙伴。去年的合作为您带来了哪些收获？此次合作为何具有战略意义？
答：去年与 ITB China 的合作，为埃及航空在中国市场带来了更高的行业曝光度，也帮助我们进一步加强了与旅行社、旅游运营商以及核心行业伙伴之间的合作关系。与此同时，ITB China 也为我们拓展新的市场沟通渠道、提升品牌影响力提供了重要平台。中国是全球增长最快的旅游市场之一，对埃及航空而言具有重要战略价值。
此次合作之所以重要，也因为中国市场在埃及航空整体增长战略中占据关键位置。随着中埃之间旅客需求持续增长，我们也希望借助 ITB China 平台，进一步展示埃及航空在国际航线拓展、服务升级以及机队现代化方面的最新进展。
问：今年参加 ITB China，埃及航空有哪些重点目标？为什么这一平台对您如此重要？
答：今年，我们希望进一步深化埃及航空在中国市场的布局，通过加强与中国旅游业伙伴的合作，持续推动中埃之间不断增长的航空连接。我们也希望借助 ITB China，进一步展示埃及航空在国际网络拓展、旅客体验优化以及机队现代化战略方面的最新发展。
ITB China 汇聚了全球旅游业的重要行业伙伴，也为航空公司、目的地、旅行社及买家之间创造了更多合作、业务拓展与旅游推广机会。
“我们希望通过建立更紧密的合作关系，进一步深化埃及航空在中国市场的发展布局。”
问：为什么中国市场对埃及航空而言尤为重要？
答：随着中埃之间旅游、商务以及人文交流持续增长，中国市场对埃及航空而言具有重要战略意义。我们也看到，两国之间的旅客需求正在不断提升，这使中国市场已经成为埃及航空长期增长战略中的核心市场。
依托开罗枢纽以及不断扩展的国际航线网络，埃及航空也正持续加强中国与非洲、中东、欧洲及北美之间的连接。
问：埃及航空未来在中国市场有哪些发展规划？是否会进一步强化现有航线布局？
答：目前，埃及航空每周运营17班往返开罗与中国的航班，覆盖北京、上海、广州和杭州四大城市。未来，我们也将根据市场需求与旅客增长情况，持续评估进一步加强中国市场布局的机会。
与此同时，我们也正通过服务升级、提升连接效率以及运营优化，持续强化现有航线网络。除中国市场外，埃及航空近年来也在持续推进全球网络拓展，包括新增威尼斯、洛杉矶和芝加哥等国际航点。
问：您观察到中国游客赴埃及旅行出现了哪些新趋势？埃及航空又如何回应这些变化？
答：我们看到，越来越多中国游客开始关注文化旅游、历史遗迹、高品质旅行体验以及多目的地行程。同时，旅客对于舒适度、数字化服务以及更加顺畅的旅行体验，也提出了更高要求。
为了更好回应中国旅客不断变化的需求，埃及航空也在持续推进机上服务升级、旅客体验优化以及机队现代化。包括波音737 MAX 8 和空客A350-900在内的新一代机型投入使用后，也将进一步提升旅客舒适度与整体运营效率。
展位号：D60
