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“We are actively shaping the conversation”

May 19, 2025 Reading : 4 min.
ITB China News caught up with Lydia Li, Director of ITB China,…
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Gazing into the future of the travel sector in China

May 28, 2024 Reading : 2 min.
ITB China News spoke with Aaron Goldring, Senior Economist, Tourism Economics, in…
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“Traveller interests have evolved from traditional sightseeing to experiential tourism”

May 27, 2024 Reading : 3 min.
Trip.com Group Chief Operating Officer highlights the importance of experiential travel for…
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The Sunny Side of Life: The Maldives’ diverse tourism showcase at ITB China 2024

May 20, 2024 Reading : 3 min.
The Maldives is ITB China’s Official Partner Destination this year, presenting a…
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Italy aims to provide Chinese tourists with the “authenticity and experience” they are looking for

May 15, 2024 Reading : 4 min.
ITB China News sat down with Alessandra Priante, the newly appointed President…
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“ITB China 2024 presents unparalleled opportunities for growth and collaboration”

May 15, 2024 Reading : 4 min.
ITB China News spoke with David Axiotis, General Manager of Messe Berlin…
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Navigating the future with Trip.com Group

November 6, 2023 Reading : 8 min.
Yudong Tan on evolving travel trends, sustainability, and global expansion In an…
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Saudi Arabia’s tourism horizon: Exclusive interview with Alhasan Aldabbagh on Vision 2030 and strengthening ties with the Chinese market

September 9, 2023 Reading : 4 min.
As Saudi Arabia charts its ambitious Vision 2030 tourism blueprint, its focus…