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“ITB China brings together key stakeholders from the global travel industry”

EgyptAir is back at ITB China as an Official Partner Airline for…
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“China sits at the centre of our long-term growth strategy”

Dersenish Aresandiran was appointed the Chief Commercial Officer of Airlines Business for…
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Georgia sets the scene

As this year’s Official Partner Destination for ITB China, Georgia is stepping…
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“The 2026 edition presents the most comprehensive event lineup to date”

Lydia Li, Deputy General Manager of Messe Berlin China, looks ahead to…
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EgyptAir’s next chapter: A focus on China

EgyptAir, the Official Partner Airline of ITB China 2025, is expanding its…
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“AI is revolutionising the very core of the travel industry”

As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang…
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Malaysia’s invitation to authentic experiences

At ITB China 2025, Malaysia unveils a bold vision to inspire and…
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“We are actively shaping the conversation”

ITB China News caught up with Lydia Li, Director of ITB China,…
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Gazing into the future of the travel sector in China

ITB China News spoke with Aaron Goldring, Senior Economist, Tourism Economics, in…
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“Traveller interests have evolved from traditional sightseeing to experiential tourism”

Trip.com Group Chief Operating Officer highlights the importance of experiential travel for…
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The Sunny Side of Life: The Maldives’ diverse tourism showcase at ITB China 2024

The Maldives is ITB China’s Official Partner Destination this year, presenting a…
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Italy aims to provide Chinese tourists with the “authenticity and experience” they are looking for

ITB China News sat down with Alessandra Priante, the newly appointed President…
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“ITB China 2024 presents unparalleled opportunities for growth and collaboration”

ITB China News spoke with David Axiotis, General Manager of Messe Berlin…
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Navigating the future with Trip.com Group

Yudong Tan on evolving travel trends, sustainability, and global expansion In an…