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Gazing into the future of the travel sector in China

ITB China News spoke with Aaron Goldring, Senior Economist, Tourism Economics, in…
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“Traveller interests have evolved from traditional sightseeing to experiential tourism”

Trip.com Group Chief Operating Officer highlights the importance of experiential travel for…
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The Sunny Side of Life: The Maldives’ diverse tourism showcase at ITB China 2024

The Maldives is ITB China’s Official Partner Destination this year, presenting a…
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Italy aims to provide Chinese tourists with the “authenticity and experience” they are looking for

ITB China News sat down with Alessandra Priante, the newly appointed President…
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“ITB China 2024 presents unparalleled opportunities for growth and collaboration”

ITB China News spoke with David Axiotis, General Manager of Messe Berlin…
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Navigating the future with Trip.com Group

Yudong Tan on evolving travel trends, sustainability, and global expansion In an…