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TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
Scroll to read the Day 2 edition 📰
2025 DAY 2 NEWS

Yucatán sets its sights on the European market at ITB Berlin 2025

Mar 4, 2025 Read: 2 min.
ITB Berlin News spoke with Mr Dario Flota, Minister of Tourism of the State of Yucatán, Mexico to find out why travellers are so drawn to the rich Mayan heritage and history of the Yucatán Peninsula Mr Flota outlined the destination's safety, rich cultural heritage and wide range of attractions for travellers from around the…
2025 DAY 2 SPECIAL FEATURES sustainable tourism

Jordan invites travellers to “walk through history”

Mar 4, 2025 Read: 3 min.
ITB Berlin News spoke with Hakim Al-Tamimi, Assistant Marketing Director for European Markets & Eco and Adventure Tourism Unit Head for the Jordan Tourism Board, about Jordan’s vast adventure offer on display at the show this year. What are some standout adventure experiences Jordan is currently promoting?Canyoning experiences, like most of the adventure activities available…
2025 DAY 2 NEWS

From ancient civilisations to birdwatching adventures: Central America’s allure at ITB Berlin 2025

Mar 4, 2025 Read: 5 min.
ITB Berlin News spoke with Boris Iraheta, General Secretary of the Central America Tourism Agency (CATA), about promoting the Maya World, the pivotal role of indigenous communities, and how Central America is captivating birdwatching enthusiasts and showcasing fresh tourism innovations at ITB Berlin 2025. How is CATA promoting the Maya World as a must-see destination…
2025 DAY 2 NEWS

Trip.com Group drives the digital travel revolution with AI-powered experiences

Mar 4, 2025 Read: 2 min.
As Trip.com Group reveals in its latest report "Technology Game Changers: Future Trends in Travel and Tourism" carried out with the World Travel & Tourism Council (WTTC), the travel industry is undergoing significant transformations, with digital solutions that are reshaping customer interactions Providing seamless, efficient, and responsive service through digital channels is now central to…
2025 DAY 2 NEWS

Costa Rica provides travellers with unforgettable experiences

Mar 4, 2025 Read: 3 min.
In an exclusive interview with ITB Berlin News, Costa Rica's Minister of Tourism, William Rodríguez López, outlines the destination's emphasis on experiences Beyond its spectacular natural sites, Costa Rica wants to attract visitors because of that special something "you can't explain, you have to experience" Costa Rica is emphasising experiences over attractions. How does this…
2025 DAY 2 NATURE TOURISM

The rugged beauty of Latvia’s nature trails on display at ITB Berlin 2025

Mar 4, 2025 Read: 2 min.
Featured in the prestigious Lonely Planet Best in Travel 2024 guide, Latvia’s long-distance hiking paths, part of the Baltic Trails, lead travellers across rugged seascapes and verdant forests, offering a singular opportunity to be at one with nature Latvia has been highlighted in the guide in the context of sustainability, for the Baltic Trails, two…
2025 DAY 2 NEWS

A day of innovation, luxury, and big announcements

Mar 4, 2025 Read: 2 min.
Good morning everyone! After an incredible first day, ITB Berlin is now in full swing. Walking through the halls yesterday, I could feel the energy, the excitement, and the sense of purpose that makes this event so unique. From the grand opening gala to the first key meetings, everything reaffirmed why ITB Berlin remains the…
2025 DAY 2 NEWS

Macao tourism offer unveiled at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
ITB Trade visitors and the media can gain insights into Macao's unique offering at the Macao Trade & Media Reception, hosted by the Macao Government Tourism Office, today from 3:30 - 4:30 pm at Stand 317 in Hall 26. At the reception, visitors will learn more about the destination – its world heritage and history,…
2025 DAY 2 NEWS

ITB Berlin 2025 opens in style with Albania in the spotlight

Mar 4, 2025 Read: 2 min.
This year's ITB Berlin got off to a strong start at Monday night's opening gala. Albania, ITB Berlin's Official Host Country, took centre stage and wowed guests with a spectacular show. Albanian Prime Minister H.E. Edi Rama set the tone by recalling how far Albanian tourism has come with its 80% increase in arrivals over…
2025 DAY 2 NEWS

Experience ITB Berlin in a new way with guided tours

Mar 4, 2025 Read: < 1 min.
Because the dynamic world of ITB Berlin can sometimes be a little overwhelming, the show has organised new ITB Guided Tours this year. The free, 1.5 to 2-hour tours in English take visitors through the fairgrounds with expert insights, tailored knowledge and like-minded participants. The tours dive into key trends and developments in the tourism…
2025 DAY 2 NEWS

Accessible Tourism in the spotlight at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
Today is Accessible Tourism Day at ITB Berlin, a full-day event featuring keynote speeches, presentations, and panel discussions focused on barrier-free travel. This year's edition, the thirteenth, is taking place from 10:30 am to 4:30 pm in CityCube Room A5 and covers everything from barrier-free destination development to legal frameworks, digital innovations and AI. Sponsored…
2025 DAY 2 NEWS

ITB Berlin releases its new Travel & Tourism Report

Mar 4, 2025 Read: < 1 min.
Just in time for ITB Berlin, ITB released its new Travel & Tourism Report 2025/2026, highlighting the challenges and opportunities of a fast-changing tourism sector. In 2025, the international tourism industry faces challenges and changes marked by political, technological and economic upheaval. Reliable information and informed analysis is more important than ever. ITB Berlin aims…
2025 DAY 2 NEWS

Taiwan: Strategies for sustainable tourism and environmental development

Mar 4, 2025 Read: < 1 min.
ITB Berlin News spoke with Joe Chou, Director General Taiwan Tourism Administration, about Taiwan's sustainable tourism strategies and goals. Can you share your strategies heading towards 2030 for Taiwan tourism?Our vision 2030 is to elevate Taiwan’s tourism to a higher level through three strategic pillars: “Brand Taiwan”, “Charming Taiwan", and “Smart Taiwan”. Our aim is…
2025 DAY 2 NEWS

The 2025 Jubilee, “an unmissable opportunity” for Italy’s tourism visibility

Mar 4, 2025 Read: < 1 min.
ITB Berlin News caught up with the CEO of the Italian National Tourist Board (ENIT), Ivana Jelinic, to learn about Italy's performance in 2024 and the tourism sector's expectations for 2025, the year of the Jubilee in Rome. How did the Italian tourism sector perform in 2024? What are your objectives for 2025? In 2024, tourism…
2025 DAY 2 NEWS

The Philippines showcases a range of experiential destinations

Mar 4, 2025 Read: 3 min.
ITB Berlin News caught up with Maria Margarita Montemayor Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB) Philippines Authentic experiences is at the core of The Philippines tourism offer at ITB Berlin 2025. The Philippines and its 7,641 islands provide an overwhelming variety of attractions and options to travellers. What are you presenting…

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