Dailynews
Macao returns to ITB Berlin, fostering meaningful connections with the European travel sector
With China’s more flexible visa policies, visiting Macao has become easier for European travellers Macao celebrated its return to ITB Berlin after a five-year absence with a special Trade & Media Reception…
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Latvia’s unique educational experiences in the spotlight at ITB Berlin 2025
For travellers seeking unique and educational experiences, Latvia presents a wealth of options. From encounters with exotic animals to exploring the mysteries of space, Latvia has something to offer for every interest.…
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The ITB network heads west with ITB Americas
The launch of a new show in Mexico, ITB Americas, makes the world’s biggest travel event brand even more universal. Mexico and more precisely the city of Guadalajara will be the host…
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Sun, sound, and spectacle: A year of events awaits travellers in Albania
Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country Following the show, the destination has a host of cultural and sports events in store…
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Music, heritage, culture, and twinkling stars add to South Africa’s appeal
South Africa’s popularity for international travellers is on the rise. ITB Berlin News asked Nombulelo Guliwe, CEO of South African Tourism, to explain why the country has more appeal than ever for…
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Beyond the icons: Italy’s strategy for year-round, countrywide tourism
ITB Berlin News caught up with ENIT President Alessandra Priante on the last day of the show this year. She outlined Italy’s aim to diversify tourism throughout the country, as well as…
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ITB Chinese Night builds momentum for ITB China 2025
The ITB Chinese Night event held on 5 March during ITB Berlin brought together some 300 senior representatives from the Chinese and global tourism industry, including buyers and partners, at Metropol Berlin.…
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ITB Berlin: A platform for tourism and peace
This year, the Tourism Ministers from 23 countries gathered at the ITB Ministers Summit organised by UN Tourism under the heading “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future”. In its…
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ITB China: A bridge between China’s tourism sector and the world
In an exclusive interview, Lydia Li, Deputy General Manager of Messe Berlin China, outlined the crucial role of ITB China in connecting China with global destinations The show’s priorities for the 2025…
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“Petra is the gateway to Jordan, but we have lots of other treasures”
ITB Berlin News sat down with Ahmad Al-Hmoud, Marketing Director of the Jordan Tourism Board to discuss Jordan’s presence at this year’s show. What did Jordan focus on this year at ITB…
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Sabah keen to grow its European source markets at ITB Berlin
Sabah Tourism Board set its sights on boosting its share of European visitors to the State during the ITB Berlin 2025. Present at ITB Berlin, Julinus Jeffery Jimit, CEO of Sabah Tourism…
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“Our vision is to further establish ITB as a year-round global platform”
Following this year’s edition of ITB Berlin, Dr Mario Tobias, CEO of Messe Berlin, shares his insights into the show’s key highlights, industry trends, and the future of the ITB network ITB…
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“Magical Kenya” adventure tourism campaign in the spotlight at ITB Berlin 2025
On the second day of ITB Berlin 2025, Kenya hosted a cocktail party at its stand with music, drinks and Kenyan food, launching its position as a premier adventure destination. ITB Berlin…
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Beaches, deserts, mountains and cool river gorges … Oman has it all
At the VIP roundtable during ITB Berlin 2025, Oman’s Ministry of Heritage and Tourism’s Director General of Tourism Promotion, Haitham Al Ghassani, spoke about the Sultanate’s diverse natural scenery Thanks to the…
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Turkish Airlines: A record-holder connecting travellers to more destinations than ever
With flights to over 350 destinations in some 130 countries, Turkish Airlines is a global leader in connectivity Exhibiting at ITB Berlin 2025, Turkish Airlines serves the most countries of any airline…
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G20 2025, “an historic moment for South Africa”
Hosting the 2025 G20 in South Africa will provide additional momentum to the country’s tourism sector says South Africa’s Minister of Tourism Patricia de Lille. South Africa is one of the world’s…
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Poland continues to attract large numbers of German visitors
Germany remains a top market for Poland says Marcin Plachno, head of the Polish National Tourism Office in Berlin. Leisure, sports, soft adventure, and city breaks are the main drivers attracting German…
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The Philippines comes out in force at ITB Berlin 2025 with its biggest private sector contingent delegation
At a colourful cocktail hosted by the Tourism Promotions Board (TPB), Chief Operating Officer Maria Margarita Montemayor Nograles told ITB Berlin News why she feels so pleased to be back at ITB…
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Final day at ITB Berlin 2025: The journey continues
Good morning everyone, and welcome to the third and final day of ITB Berlin 2025! The past two days have been a whirlwind of meetings, discoveries, and discussions, but the show isn’t…
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The wild Vjosa River embodies Albania’s untamed beauty
Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers…
