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“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024
At this year’s ITB Berlin, Zanzibar focused on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions. The destination is investing in a number of strategic…
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Ecuador highlights adventure, gastronomy and nature at ITB Berlin 2024
For Diego Andrade, Undersecretary of Promotion at the Ministry of Tourism Ecuador, ITB Berlin 2024 was the occasion to give the message that Ecuador is a safe destination and ideal for nature…
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Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors
With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities. With a packed activity…
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ITB Berlin remains the undisputed leading trade show for professionals in the tourism industry
All signs pointed to success in 2024 as ITB Berlin continued to shape the future and once again underlined its role as the international platform for business, innovation and networking With nearly…
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TO DO Awards distinguished CSR initiatives in tourism at ITB Berlin
Three CSR and responsible tourism initiatives based in Africa, Asia and South America were distinguished with a “TO DO” Award at ITB Berlin 2024. The award ceremony of the TO DO Award…
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ITB Innovation Radar: A spotlight on industry visionaries
ITB Innovation Radar, which was first introduced during last year’s edition of ITB Berlin, offers an ideal platform for showcasing innovations capable of producing a sustainable impact on the future of the…
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Selangor showcased its array of unique experiences and over 100 events and festivals at ITB Berlin 2024
ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the Malaysian state’s wide range of experiences and events The state highlighted its original multi-segment offerings with the…
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ITB Chinese Night sets the stage for ITB China 2024
ITB Chinese Night was held on 6 March at the illustrious Solar Sky-Bar & Restaurant in Berlin, with shuttles taking attendees directly from ITB Berlin. The event was co-hosted by the China…
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Why the travel industry shouldn’t fear change
ITB Berlin News sat down with Charuta Fadnis, SVP Research at Phocuswright, to discuss her impressions of the show and the industry’s reception to innovation Charuta Fadnis brought her expertise to various…
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Medical tourism gained traction at ITB Berlin 2024
The Medical & Health Pavilion in Hall 3.1 at Messe Berlin featured exhibitors from the segment as well as a full programme of presentations, interviews with experts, and panel discussions at the…
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ITB Berlin facilitates networking for the medical tourism community
Maria Afsar Nazari is the Creator and Director of MariaCares Sweden AB – a platform where patients can seek medical treatment all over the world. She is a medical tourism professional with…
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“Deep and trusting business relationships can only develop when we meet in real life”
ITB Berlin News spoke with Dr Mario Tobias, CEO of Messe Berlin, in an exclusive interview following this year’s show From the ITB Opening Ceremony hosted by this year’s partner country Oman…
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Georgia continued to build on last year’s success at ITB Berlin 2024
Last year’s Official Host Country Georgia had an important delegation at ITB Berlin again this year under the GNTA’s CEO Maia Omiadze. The country was represented in Hall 11.2 with 38 co-exhibitor…
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Egypt’s timeless tourism offers were proudly on display at ITB Berlin 2024
Egypt experienced a significant increase in tourism in 2023, welcoming 15 million visitors, up by 4.9 million compared to 2021. Tourism is not a new trend in Egypt, however, as tourists started…
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Oman’s Sur named Capital of Arab Tourism 2024
The Wilayat of Sur was selected at the end of last year as Arab tourism capital for 2024 thanks to its diversity of tourist activities. At the round table press event at…
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Albania’s rural charms: Nature’s abundance awaits
Beyond its dazzling coastline and wealth of historical and archaeological treasures, Albania has a host of protected natural areas, making it an ideal rural tourism destination Speaking at last week’s ITB Berlin…
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Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
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Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023
Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the ‘Magical Kenya’ brand. There are plenty of compelling reasons why visitors…
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ITB Berlin: the platform for the future of the travel industry
ITB Berlin News spoke with Deborah Rothe, Exhibition Director at ITB Berlin, on the last day of the 2023 show in an exclusive interview Ms Rothe shared her thoughts on the event…
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Malaysia targets 23.5 million international tourist arrivals by 2025
H.E. Datuk Mohd Azmri bin Mat Zain, Deputy Secretary General for Tourism expressed satisfaction over business at ITB Berlin 2023 and announced ambitious goals for the future. It has been a successful…
