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Tourism improving the quality of life for Costa Ricans

Tourism is the number one economic activity in Costa Rica, and for William Rodríguez, Minister of Tourism, the sooner the tourism industry gets back to pre-Covid levels, the better ITB Berlin spoke…
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Oman showcases adventure, culture and sustainability at ITB Berlin 2023

Azzan Qassim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, talks about the importance of tourism for the country’s economy, and how the Sultanate is looking to develop…
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World-leading climate expert answers critical questions on responsible tourism and how to master it

Professor Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, paints a picture of a more sustainable future at ITB Berlin 2023 The renowned professor is gracing the…
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Jordan presents rich mix of culture and adventure after successful year for tourism industry

The Jordan Tourism Board is expecting an even stronger year for its tourism industry in 2023 The newly appointed Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, explains how Jordan’s…
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HotelPlanner looks to grow group bookings at ITB Berlin 2023

ITB Berlin News discusses with long-time ITB Buyer Circle member Tim Hentschel about being back at the world’s biggest travel show and what the future holds The company has bounced back from…
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Saudi Arabia makes a strong debut at ITB Berlin 2023

Having opened to international tourism only 3 years ago, the up-and-coming destination shared its strong ambitions and recent achievements during its opening press conference at ITB Berlin 2023 Saudi Arabia is the…
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Jamaica inspires travel industry at ITB Berlin with impressive bounce back

Jamaica’s tourism minister Hon. Edmund Bartlett reveals the driving force behind the island’s road to recovery in an exclusive interview with ITB Berlin News The island’s record performance is partly due to…
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Italy’s “recognised magnificence” on full display at ITB Berlin 2023

The Italian National Tourism Board (ENIT) is developing new and sustainable ways of experiencing travel ENIT’s new CEO Ivana Jelinic discusses what makes Italy’s multifaceted tourism offering so appealing in an exclusive…
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New campaign “Splendid Selangor, Take Me Anywhere!” looks to impress international tourists

The State of Selangor in Peninsular Malaysia is back at ITB Berlinhighlighting its natural heritage ADVERTORIAL The Honourable Hee Loy Sian, the EXCO of Tourism and Environment State of Selangor, Malaysia, describes…
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Georgia at the centre of the world’s tourism stage

All eyes are on Georgia, the official host country of ITB Berlin 2023. After kicking off the official ITB opening press conference at the Palais am Funkturm and hosting the festive opening…
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A new beginning for ITB Berlin

The world’s largest tourism trade show is finally back in Berlin ITB Berlin Exhibition Director, Deborah Rothe, gives a glimpse of what’s to come in an exclusive interview with ITB Berlin News.…
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Mastering Transformation

PhocusWright will take the stage at ITB Berlin 2023 to discuss technology-­driven innovation and digital transformation in the travel industry Charuta Fadnis, Senior Vice President, Research and Product Strategy and Eugene Ko,…
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The success story explained

David Ruetz, head of ITB Berlin NOW, looks back at the 2021 edition of the show The highest expectations of the organisers have been fulfilled, with excellent results for all aspects of…
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Face-to-face with Dr Martin Buck – SVP, Travel & Logistics, Messe Berlin

With its launch of ITB.com in March 2020, ITB underlined its role as the World’s Leading Travel Trade Show and created a comprehensive virtual platform. We asked Dr Martin Buck – SVP,…
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Close to nature – Sweden named N°1 Sustainable Destination

Exclusive Interview: Susanne Andersson – Interim CEO – Visit Sweden Sweden has just been named as “Number 1 Sustainable Destination in the world” by Euromonitor International. We asked Visit Sweden’s Interim CEO…
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UNWTO @ ITB Berlin NOW: towards a restart of tourism

Exclusive interview: UNWTO Secretary-General, Zurab Pololikashvili  The UNWTO is back at ITB Berlin leading a conversation on the global restart of tourism, what this means for sustainable development and equality, and how…
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Saving soldier travel

WTTC leads the charge in fighting for the tourism sector In times that are so challenging and complicated, full of uncertainty, the World Travel and Tourism Council has been toiling to seek…
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Innovation, collaboration and adaptation – Indonesia’s recipe for tourism recovery

Exclusive Interview: Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga S. Uno Sandiaga S. Uno was recently appointed as Indonesia’s Minister of Tourism and Creative Economy. We began…
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Italy eyes the future

Exclusive Interview: Maria Elena Rossi, director of Marketing and Promotion, ENIT – Italian National Tourist Board While the past year has been more than difficult for the global tourism industry, with Italy…
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The new face of Malaysian tourism

Exclusive Interview: YB Dato’ Sri Hajah Nancy Shukri – Minister of Tourism, Arts and Culture, Malaysia Since March 2020, YB Dato’ Sri Hajah Nancy binti Shukri has held the role of Minister…