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Sun, sound, and spectacle: A year of events awaits travellers in Albania

Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country Following the show, the destination has a host of cultural and sports events in store for travellers this year. Albania remains an ideal choice for travellers looking for new experiences. In 2025, many festivals will be taking place…

The wild Vjosa River embodies Albania's untamed beauty

Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers can venture along less-known trails and enjoy spectacular landscapes. Albania is rapidly gaining recognition for its unspoiled natural beauty and diverse landscapes, making…

Albania's expanded network connectivity a draw for tourists

Albania's leading telecommunications provider, One Albania, adds another feature to the destination's appeal: expanded network coverage for seamless communication throughout the country One Albania is a key partner in the development of tourism in Albania and has also supported cultural, tourism, and sporting events, and made considerable investments in infrastructure. The unique geographical location, favourable…

Albania presents "high-quality, diverse, and authentic experiences" at ITB Berlin 2025

ITB Berlin News sat down with Tourism and Environment Minister Mirela Kumbaro to discuss Albania's presence at this year's show and the destination's year-round, sustainable model This year's Official Host Country, Albania is presenting visitors with an immersive virtual journey through the country's tourism offerings. How does your role as this year’s Official ITB Berlin…

Discover Albania, Europe's hidden gem, at ITB Berlin 2025

Located in the heart of the Balkans, Albania is a country of stunning nature, rich history, and warm hospitality From sunny beaches to snowy mountains, this up-and-coming destination is becoming increasingly popular with travellers seeking memorable experiences.  There are many compelling reasons to visiting Albania, one being its location, which gives Albania a unique blend…

Albania at ITB Berlin 2025: Inviting visitors to embark on a multisensory journey

As this year’s Official Host Country, Albania will be captivating ITB Berlin 2025 visitors with its unique offering of breathtaking landscapes and rich cultural heritage under the theme “Albania All Senses” The landmark presence of Albania at this year’s ITB Berlin will kick off with a pre-event press conference, opening ceremony, and reception. In advance…