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CONNECTING CULTURES,
INSPIRING CHANGE

Leading the travel industry transformation
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2025 ADVENTURE TOURISM PREVIEW SPECIAL FEATURES

Latvia’s unique educational experiences in the spotlight at ITB Berlin 2025

Mar 12, 2025 Read: < 1 min.
For travellers seeking unique and educational experiences, Latvia presents a wealth of options. From encounters with exotic animals to exploring the mysteries of space, Latvia has something to offer for every interest. The Recreation Complex "Rakši", located in the scenic Gauja River valley, is ideal for appreciating the natural beauty of Gauja National Park. Animal…
2025 AMERICAS & CARIBBEAN PREVIEW REGIONAL SPOTLIGHT

Costa Rica showcases data-driven sustainability at ITB Berlin 2025

Feb 25, 2025 Read: < 1 min.
At ITB Berlin 2025, Costa Rica is taking sustainable tourism to the next level by demonstrating how real impact can be measured and used to shape future policies.  The current Chair of the Tourism and Sustainability Committee of United Nations World Tourism Organisation, UN Tourism, in 2024 Costa Rica applied the Social Progress Index (IPS)…
2025 PREVIEW SNEAK PEEK

From Michelin Stars to UNESCO Heritage: Serbia set to shine at ITB Berlin 2025

Feb 25, 2025 Read: < 1 min.
Serbia is bringing a wide range of tourism offers to ITB Berlin this year. From a vibrant restaurant scene recognised by the prestigious Michelin Guide to its UNESCO-listed cultural heritage and the upcoming Expo in Belgrade – the destination will captivate show visitors with its distinctive blend of history, heritage and modern-day innovation. At this…
2025 PREVIEW SNEAK PEEK

ruf Jugendreisen brings safe and unforgettable youth travel to ITB Berlin 2025

Feb 25, 2025 Read: < 1 min.
The youth holidays provider is presenting its diverse travel portfolio at this year's show. ruf Jugendreisen, a leading European organiser of youth holidays, will be at ITB Berlin again this year, showcasing its diverse travel offering – from ski and snowboard to language trips and overseas travel, city breaks, summer, group, and graduation trips –…
2025 PREVIEW SNEAK PEEK

Jordan showcases adventure and heritage at ITB Berlin 2025

Feb 25, 2025 Read: 2 min.
Jordan is back at ITB Berlin this year with a full and varied adventure tourism offer on display including canyoning and caving; hiking and trekking; cycling; aerosports; rock climbing and mountaineering; and diving, among others.  The Jordan Tourism Board has also added Eco & Adventure to the “experiences” section on its website to clearly highlight…
2025 NEWS PREVIEW

Babylon Booking & Babylon Holiday: Reshaping the future of B2B travel

Feb 25, 2025 Read: < 1 min.
As ITB Berlin 2025 approaches, Babylon is gearing up to show visitors how its advanced B2B tools can help travel professionals stay competitive. In today’s evolving travel landscape, Babylon is empowering travel agencies, OTAs, and tour operators with cutting-edge technology to assist them in optimising their business opertaions. At ITB Berlin 2025 the brand will…
2025 NEWS PREVIEW

ITB Berlin 2025 provides the Home of Luxury with an iconic new location

Feb 25, 2025 Read: 3 min.
The Palais am Funkturm welcomes the luxury travel segment Home of Luxury for the first time this year Built in 1956/57, the Palais am Funkturm remains one of the most iconic venues of post-war Germany and Berlin. Restored a few years ago, the Palais am Funkturm exudes the charm and elegance of the 1950s with…
2025 NEWS PREVIEW

ITB Berlin Convention 2025 sets the stage for industry transformation

Feb 25, 2025 Read: 2 min.
The ITB Berlin Convention 2025 will take place from 4 to 6 March, offering a dynamic and forward-thinking programme under the theme “The Power of Transition Lives Here” With over 400 international experts participating in more than 200 sessions across 17 themed tracks, this year’s convention aims to address the transformative changes and challenges within…
2025 PREVIEW SNEAK PEEK

Latvia’s vibrant restaurant scene lands new Michelin star and five additions to 2025 guide

Feb 25, 2025 Read: 3 min.
The creations of Latvia’s passionate chefs are turning Riga into a true hotspot for gourmet travellers Gastronomy tourism is growing across the world, with the global culinary tourism market size forecast to increase by USD 208.6 billion (approximately EUR 200 billion) at a CAGR of 22.42% between 2023 and 2028 according to Technavio. Latvia is strategically set to benefit from…
2025 PREVIEW SNEAK PEEK

Albania at ITB Berlin 2025: Inviting visitors to embark on a multisensory journey

Feb 25, 2025 Read: 3 min.
As this year’s Official Host Country, Albania will be captivating ITB Berlin 2025 visitors with its unique offering of breathtaking landscapes and rich cultural heritage under the theme “Albania All Senses” The landmark presence of Albania at this year’s ITB Berlin will kick off with a pre-event press conference, opening ceremony, and reception. In advance…
2025 PREVIEW SNEAK PEEK

From panels to parties: ITB Berlin 2025 shines a spotlight on LGBTQ+ tourism

Feb 25, 2025 Read: < 1 min.
At ITB Berlin 2025, the LGBTQ+ Tourism Pavilion will make a vibrant return to Hall 4.1, offering an expanded and dynamic programme throughout the show. With a larger space and array of new exhibitors, this year’s pavilion highlights the growing importance of the LGBTQ+ tourism market. Visitors can explore an exciting lineup of events, including…
2025 EXCLUSIVE INTERVIEW PREVIEW

“ITB Berlin mirrors the positive momentum in the travel industry”

Feb 25, 2025 Read: 4 min.
Ahead of this year's show, ITB Berlin News sat down with ITB Berlin Director Deborah Rothe for an exclusive interview The show director shared insights into how ITB Berlin 2025 will bring the global travel industry together, highlighting key exhibitor trends, a strong focus on sustainability and innovation, and the fresh opportunities for collaboration and…
2025 AMERICAS & CARIBBEAN PREVIEW REGIONAL SPOTLIGHT

South & Central America bring a bold presence to ITB Berlin 2025

Feb 25, 2025 Read: < 1 min.
Building on last year's success, exhibitors from South and Central America will be coming out in force for ITB Berlin 2025. Spread throughout Hall 22b and Hall 23, visitors will be able to discover new developments from Panama for example, back this year with a large stand of 250m². Mexico will treat show visitors to…
2025 AMERICAS & CARIBBEAN PREVIEW REGIONAL SPOTLIGHT

“¡Hola, Berlín!”: Peru’s warm welcome at ITB Berlin 2025

Feb 25, 2025 Read: < 1 min.
Peru's participation in ITB Berlin 2025 marks the start of a promising year in tourism. The country welcomed 3,256,693 international travellers last year, up 29% compared to 2023. Of these travellers, 505,000 came from Europe with Germany alone generating 61,080 travellers, up 45.7% from 2023. Peru is bringing a large delegation to Berlin this year…
2025 AMERICAS & CARIBBEAN PREVIEW REGIONAL SPOTLIGHT

Heritage and traditions at the heart of Barbados 2025 We Gatherin’ campaign

Feb 25, 2025 Read: < 1 min.
At ITB Berlin 2025, the Barbados Tourism Marketing Inc. (BTMI) will showcase its vibrant new campaign, We Gatherin’, a year-long celebration of Barbadian heritage, culture, and community. This initiative invites Barbadians living abroad to return home and reconnect with their friends, family and culture while offering international visitors the chance to experience authentic island traditions…

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