ITB Berlin News:

ADVENTURE TOURISM

Dailynews

Jordan embraces adventure tourism as a way to boost local economies and sustainability

Jordan Tourism Board’s Adventure Department is taking centre stage at ITB Berlin 2024, highlighting the landscapes of the Eastern Volcanic Desert and majestic canyons and providing a narrative of Jordan’s diverse natural…
Dailynews

Discover wild camping in Oman at ITB Berlin 2024

Highlighting one of the many facets of its diverse tourism offering, the Sultanate of Oman—this year’s Official ITB Berlin Host Country—will have a strong presence in the Adventure Travel and Responsible Tourism…
Dailynews

The Adventure Travel sector looks at sustainable practices at ITB Berlin Convention

Again this year, ITB Berlin is providing a dedicated space to Adventure Travel in Hall 4.1, reflecting the segment’s growing importance across the industry. The Adventure Travel Trade Association (ATTA) will be…
Dailynews

Travel must become a better global citizen

Shannon Stowell, CEO of the Adventure Travel Trade Association (ATTA) and Keynote Speaker at this year’s ITB Berlin Convention, looks at how the Adventure Travel segment is performing and discusses the association’s…
Dailynews

ITB Berlin 2023 highlights hottest adventure and youth travel trends

Youth travel, adventure travel and sustainable tourism are being featured on several stands across the Youth Travel & Economic Accommodation and Adventure Travel & Responsible Tourism segments at ITB Berlin Young people…
Dailynews

Georgia invites the world to embark on a new adventure

Georgia, the official host country of ITB Berlin 2023, is presenting its year-round adventure tourism offering at the world’s biggest travel show ADVERTORIAL Adventure seekers should make sure to add the country’s…
Dailynews

MyCabin brings shared economy values to camping

The need for travelling and saving money while on holiday has contributed to a rise in illegal camping. The trend accelerated with the pandemics as motorhomes or camping became one of the…
Dailynews

Cycling Switzerland’s Matterhorn Glacier

At 3,883 m altitude, the Matterhorn Glacier Paradise in Switzerland is Europe’s highest cableway mountain station. And it is also a paradise for mountain bikers. The high-Alpine world around Zermatt seems made…
Dailynews

Back to the past at Battle Island, Canada

Going back in time to a period when electricity, cars and of course internet did not exist, the remote island of Battle Harbour in Labrador is the only National Historic District in…
Dailynews

Italy, land of unlimited adventures

Where is it possible to combine mountains, preserved national parks, wine valleys, volcanoes, beaches and ancient civilisations? Adventure is just around the corner – in Italy! Abruzzo, biodiversity at its best Known…