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Jordan embraces adventure tourism as a way to boost local economies and sustainability
Jordan Tourism Board’s Adventure Department is taking centre stage at ITB Berlin 2024, highlighting the landscapes of the Eastern Volcanic Desert and majestic canyons and providing a narrative of Jordan’s diverse natural…
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Discover wild camping in Oman at ITB Berlin 2024
Highlighting one of the many facets of its diverse tourism offering, the Sultanate of Oman—this year’s Official ITB Berlin Host Country—will have a strong presence in the Adventure Travel and Responsible Tourism…
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The Adventure Travel sector looks at sustainable practices at ITB Berlin Convention
Again this year, ITB Berlin is providing a dedicated space to Adventure Travel in Hall 4.1, reflecting the segment’s growing importance across the industry. The Adventure Travel Trade Association (ATTA) will be…
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Travel must become a better global citizen
Shannon Stowell, CEO of the Adventure Travel Trade Association (ATTA) and Keynote Speaker at this year’s ITB Berlin Convention, looks at how the Adventure Travel segment is performing and discusses the association’s…
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ITB Berlin 2023 highlights hottest adventure and youth travel trends
Youth travel, adventure travel and sustainable tourism are being featured on several stands across the Youth Travel & Economic Accommodation and Adventure Travel & Responsible Tourism segments at ITB Berlin Young people…
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Georgia invites the world to embark on a new adventure
Georgia, the official host country of ITB Berlin 2023, is presenting its year-round adventure tourism offering at the world’s biggest travel show ADVERTORIAL Adventure seekers should make sure to add the country’s…
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MyCabin brings shared economy values to camping
The need for travelling and saving money while on holiday has contributed to a rise in illegal camping. The trend accelerated with the pandemics as motorhomes or camping became one of the…
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Cycling Switzerland’s Matterhorn Glacier
At 3,883 m altitude, the Matterhorn Glacier Paradise in Switzerland is Europe’s highest cableway mountain station. And it is also a paradise for mountain bikers. The high-Alpine world around Zermatt seems made…
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Back to the past at Battle Island, Canada
Going back in time to a period when electricity, cars and of course internet did not exist, the remote island of Battle Harbour in Labrador is the only National Historic District in…
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Italy, land of unlimited adventures
Where is it possible to combine mountains, preserved national parks, wine valleys, volcanoes, beaches and ancient civilisations? Adventure is just around the corner – in Italy! Abruzzo, biodiversity at its best Known…