February 24, 2023

Georgia invites the world to embark on a new adventure

Georgia, the official host country of ITB Berlin 2023, is presenting its year-round adventure tourism offering at the world’s biggest travel show


Adventure seekers should make sure to add the country’s snowy mountains, ancient rain forests and sunny beaches to their bucket list.

Georgia has all of the necessary ingredients to attract visitors from around the world who are looking to venture off the well-trodden paths of Europe. This includes the Georgian peoples’ deep rooted sense of hospitality and the country’s extraordinary natural, social and cultural diversity.

The number of tourists has increased exponentially year on year with the annual number of international travellers reaching 9.3 million before the global pandemic, almost three times the country’s population. The growing number of visitors has been mirrored by an increase in the number of direct flights.

Located at the crossroads of Europe and Asia, Georgia is home to some impressive mountain ranges, with more than half of the country above 900 metres in altitude and five peaks over 5,000 metres. This has led to the development of a thriving winter season packed with entertainment. Just earlier this year, the village of Bakuriani is hosting the 2023 Freestyle Ski and Snowboard World Championships, one of the world’s great emerging sports events.

The Caucasus mountains, which stretch around 1,200 kilometres, along Georgia’s northern frontier are full hidden gems for adventure travellers, including many high-altitude villages containing relics of Georgia’s history, such as the Gergeti Trinity Church (Tsminda Sameba) and Georgian Military Highway.

Another adventure highlight is Georgia’s ancient deciduous Colchic rainforests, covering 2.74 million hectares, which has been around for 20 millions year. These incredible natural habitats are home to thousands of plant and animal species, including the critically endangered Colchic Sturgeon, which has been inscribed on the UNESCO World Heritage list.

One of the most popular times of the year to visit Georgia is early autumn, during the wine harvest, locally called Rtveli, which has been taking place for thousands of years and offers visitors a wine range of harvest activities from grape picking, crushing and fermenting, to wine tasting and local folk music and dancing.

Georgia’s coastline is another favourite on travellers itineraries. The Black Sea resort town of Batumi is around 100 kilometres away from the slopes of Goderdzi, making it easier for travellers who have little time to spare to see sea and snow.

The official host country, which is home to four UNESCO World Heritage Sites and has another fourteen on the waiting list, is presenting its diverse tourism offering, which centres around the concept of “Infinite hospitality”, a defining trait of its national identity, which unites Georgians of different generations.

hub27 / Stand 201
Hall 4.1 / Stand 200
South Entrance

Visitors can find out more about Georgia’s adventure tourism potential during the show by attending the Panel Discussion: 

Georgia ‒ ITB Berlin Official Host Country: Adventurous Georgia – Possibilities, offers and challenges

Tuesday, 7 March 2023
2:10 – 2:30pm.
Location: Hall 4.1 ITB Lighthouse Stage

Georgia to kick off ITB Berlin opening gala and press conference

The trade show will kick off on 6 March with the official opening press conference at 10 am at the Palais am Funkturm in the presence of H.E Mr. Levan Davitashvili, Vice Prime Minister, Minister of Economy and Sustainable Development of Georgia. Georgia will also be hosting the ITB Berlin opening gala at 6 pm at the CityCube Berlin, where all stage events will take place under the heading “Infinite Georgian Culture”. Throughout the trade show Georgia will be widely represented on the exhibition grounds in both hub27 and in the Adventure Tourism Hall 4.1.

Georgia invites the world to embark on a new adventure