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TRAVEL MEANS
BUSINESS

THE KEY TRENDS SHAPING THE GLOBAL TOURISM INDUSTRY
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2025 DAY 3 NEWS

G20 2025, “an historic moment for South Africa”

Mar 6, 2025 Read: < 1 min.
Hosting the 2025 G20 in South Africa will provide additional momentum to the country's tourism sector says South Africa's Minister of Tourism Patricia de Lille. South Africa is one of the world’s most exciting and diverse travel destinations as well as a place of incredible beauty, rich cultural heritage and history, and world-class tourism experiences.…
2025 DAY 3 EUROPE REGIONAL SPOTLIGHT

Poland continues to attract large numbers of German visitors

Mar 6, 2025 Read: < 1 min.
Germany remains a top market for Poland says Marcin Plachno, head of the Polish National Tourism Office in Berlin. Leisure, sports, soft adventure, and city breaks are the main drivers attracting German travellers. For Marcin Plachno, head of the Polish National Tourism Office in Berlin, Germany remains a top market for the country. "The proximity…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

The Philippines comes out in force at ITB Berlin 2025 with its biggest private sector contingent delegation

Mar 6, 2025 Read: < 1 min.
At a colourful cocktail hosted by the Tourism Promotions Board (TPB), Chief Operating Officer Maria Margarita Montemayor Nograles told ITB Berlin News why she feels so pleased to be back at ITB Berlin. The Philippines is a long-time participant of ITB Berlin, now with a large private sector delegation participation. “It is my third year…
2025 DAY 3

Final day at ITB Berlin 2025: The journey continues

Mar 6, 2025 Read: 2 min.
Good morning everyone, and welcome to the third and final day of ITB Berlin 2025! The past two days have been a whirlwind of meetings, discoveries, and discussions, but the show isn’t over yet. There is still plenty to see, key sessions to attend, and countless opportunities to connect before we wrap up. One of…
2025 DAY 3 NEWS

The wild Vjosa River embodies Albania’s untamed beauty

Mar 6, 2025 Read: 3 min.
Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers can venture along less-known trails and enjoy spectacular landscapes. Albania is rapidly gaining recognition for its unspoiled natural beauty and diverse landscapes, making…
2025 DAY 3 NEWS

ITB Americas: A new hemisphere for the ITB family

Mar 6, 2025 Read: 2 min.
Following the announcement of ITB's expansion with the launch of ITB Americas yesterday, ITB Berlin News spoke with David Ruetz, Senior Vice Presidt, Messe Berlin, about the strategy behind this new show You’ve just announced the expansion of the ITB global network with the launch of ITB Americas. Can you share some details about this…
2025 DAY 3 NEWS

Authentic experiences and warm hospitality in Oman

Mar 6, 2025 Read: 3 min.
Heritage inns and local food take travellers on an unforgettable journey into the real heart of Oman Oman is known for its diverse landscapes and warm hospitality, steeped in tradition and 5000-year-old history. For a travellers wanting a truly authentic experience, there’s no better way to discover the country than by staying in one of…
2025 DAY 3 TRADE TALK

Travel remains a top priority for Germans

Mar 6, 2025 Read: < 1 min.
According to Norbert Fiebig, President of the German Travel Association (DRV), who shared current trends in the German travel market at the ITB Berlin opening press conference, travelling remains in high demand. Mr Friebig outlined that despite economic and geopolitical uncertainties, Germans are not prepared to cut back on their holidays. In challenging times, travel…
2025 DAY 3 TRADE TALK

“We’re always looking for interesting new destinations”

Mar 6, 2025 Read: 2 min.
ITB Berlin offers buyers a chance to stay abreast of travel trends and find new offerings for their clients ITB Berlin News caught up with Mariia Pliakova of Ukranian tour operator, ITravel, who shared her priorities at this year's show. Can you tell us about the company you work for? What are your goals at…
2025 DAY 3 EXCLUSIVE INTERVIEW

Trip.com, embracing AI and driving loyalty through better user experiences

Mar 6, 2025 Read: 3 min.
In an exclusive interview with ITB Berlin News, Trip.com's Chief Operating Officer, Schubert Lou, outlines how AI is transforming the way travellers book and manage their trips Trip.com's AI-powered travel assistant, TripGenie, is increasing loyalty and conversion levels by providing an improved user experience. What kind of booking experience do you believe we are moving…
2025 DAY 3 TRADE TALK

“We have solutions for every aspect of payments”

Mar 6, 2025 Read: 3 min.
In an exclusive interview, Robert Del Greco, Senior Account Executive - Global Strategic Travel Partnerships, and Maria Mehtani, Vertical Lead US Enterprise Sales - Travel, Hospitality, Media & Entertainment, shared insights into PayPal's payment solutions for the travel industry PayPal is at ITB Berlin 2025 to show that it is adding value to the payment…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Asia-Pacific records highest tourist arrivals progression in 2024

Mar 6, 2025 Read: < 1 min.
With a 33% jump in total international arrivals, Asia-Pacific became the world's fastest growing tourism market last year. In 2025, Asia-Pacific tourism should finally put behind its pandemic years. Last year, over 319 million international arrivals were recorded in Asia-Pacific. According to UN Tourism, Asia-Pacific consolidated its recovery since reopening its borders in 2022. The…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Asia shows a strong presence across three halls at ITB Berlin

Mar 6, 2025 Read: < 1 min.
Asia has traditionally been hosted in Halls 26 and 5.2 at ITB Berlin and this is continuing in 2025. Large Asian nations, including China, Japan, Korea, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and others are again in Hall 26 with the Cambodia Tourism Board present for the first time. Hall 5.2 is dedicated to South…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Sarawak, a food, nature and culture odyssey in Borneo

Mar 6, 2025 Read: < 1 min.
Sarawak, one of the two Malaysian federal states on Borneo Island is heaven for food lovers thanks to its blend of cultures shaped by the presence of 34 ethnic groups. From forest to table, bustling markets and longhouse feasts, Sarawak invites travellers to savour and immerse themselves in its multicultural culinary legacy—where every meal tells…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

“Visit Malaysia Year 2026”: A global invitation for unforgettable experiences

Mar 6, 2025 Read: 3 min.
Datuk Manoharan Periasamy, Director General of Tourism Malaysia, spoke with ITB Berlin News about the "Visit Malaysia Year 2026" (VM2026) campaign and how travellers are being inspired to experience longer and more meaningful stays Malaysia is generating excitement for a transformative year as a dynamic and sustainable tourism hub ready to welcome visitors worldwide. What…

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