Good morning everyone, and welcome to the third and final day of ITB Berlin 2025!
The past two days have been a whirlwind of meetings, discoveries, and discussions, but the show isn’t over yet. There is still plenty to see, key sessions to attend, and countless opportunities to connect before we wrap up.
One of yesterday’s major announcements was the launch of ITB Americas, a brand-new B2B travel trade show dedicated to the entire American continent, from Canada to Patagonia. Taking place in Guadalajara, Mexico, in November 2026, ITB Americas will bring together exhibitors from across North, Central, and South America, as well as the Caribbean. This marks a major step in ITB’s international expansion, opening new doors for businesses looking to engage with one of the most dynamic travel markets in the world. Read our interview with David Ruetz, Senior Vice President, Messe Berlin on page 11 to learn more about the world of opportunities this new event represents
This launch is part of ITB’s commitment to accompanying the travel industry around the world, ensuring year-round opportunities for networking, knowledge-sharing, and business. The next stop in the ITB global series will be ITB China, taking place from 27 to 29 May in Shanghai. As the leading B2B trade show for China’s travel industry, it brings together top buyers and global suppliers to explore one of the most influential markets in international travel.
As we move into our final day, the ITB Berlin Convention continues with another strong lineup of sessions. The ITB Transition Labs, introduced for the first time this year, provide an excellent platform for deep dives into sustainability, technology, and market shifts. It’s not too late to participate, you can still get your ticket for today’s sessions!
Meanwhile, our Official Host Country, Albania, remains a must-visit at the show. If you haven’t explored their stand yet, make some time to stop by and experience their vision for the future of tourism. Their focus on adventure, cultural heritage, and sustainable tourism has sparked important conversations throughout the event.
Thank you for being part of this year’s edition. It has been a pleasure to see the global travel community come together once again, and I look forward to continuing the conversations that have started here.
Let’s make the most out of this final day!
