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Major events offer Italy a sustainable opportunity

May 20, 2024  Read: 2 min.
ADVERTORIAL Italy's big upcoming events, such as the 2025 Jubilee and the Milan-Cortina Olympics in 2026, stand to make an important impact on tourism To mitigate the risk of overbooking and reinforce sustainability, Italy is looking to careful flow planning, ensuring that residents’ lives are not disturbed, and that tourists enjoy a pleasant stay. Events…

Seaside Pesaro, Italian Capital of Culture 2024

May 15, 2024  Read: < 1 min.
ADVERTORIAL From uncrowded beaches to artistic treasures, Pesaro has something for everyone. Each year Italy makes the difficult choice of deeming one of its vibrant cities as the country's "Capital of Culture," providing the chosen city a unique opportunity to showcase its original appeal during the course of one year. The picturesque city on the…

The rich cross-border heritage of Gorizia on display at ITB China 2024

May 15, 2024  Read: < 1 min.
ADVERTORIAL The border town of Gorizia, together with Nova Gorica in Slovenia, will be the joint European Capital of Culture in 2025 under the banner of GO! 2025. Gorizia, a city at the centre of Europe with a Hapsburg past and witness to the struggles of the 20th century, is preparing to embark on the…

The vibrant L'Aquila, Italian Capital of Culture 2026

May 15, 2024  Read: < 1 min.
ADVERTORIAL L'Aquila, capital of the Abruzzo region, boasts a rich historical and architectural heritage. The artistic and cultural vibrancy of L'Aquila have led the city to be declared the Italian Capital of Culture for 2026. L'Aquila is full of historic wonders, including maginificent places of worship such as the Basilica di Santa Maria di Collemaggio…

Italy aims to provide Chinese tourists with the "authenticity and experience" they are looking for

May 15, 2024  Read: 4 min.
ITB China News sat down with Alessandra Priante, the newly appointed President of the Italian National Tourist Board (ENIT) to discuss the changing priorities of Chinese tourists and ENIT's goal to diversify destinations and promote year-round tourism For the recently appointed President of ENIT, the Chinese tourism market holds huge potential and she expects the…

The historic treasures and striking landscapes of Veneto

May 15, 2024  Read: 3 min.
Celebrating this year Marco Polo, Venice may be its centrepiece, but the Italian region of Veneto has many other cultural wonders and outdoor experiences to offer ADVERTORIAL With its 9 UNESCO World Heritage sites encompasing rich history and breathtaking nature, Veneto, the land of Venice, is among Italy's most visited regions. Venice, one of the…

Italian tourism aspires to even greater heights

Mar 5, 2024  Read: < 1 min.
Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press conference on Tuesday, the Tourism Minister Daniela Garnero Santanchè commented: "ITB Berlin is an extraordinary opportunity to further increase visibility and spread knowledge…
News

"We are experiencing a new vision of tourism"

Feb 28, 2024  Read: 5 min.
ITB Berlin News spoke with ENIT CEO Ivana Jelinic in an exclusive interview about how Italy is adapting to travellers' new expectations Ivana Jelinic discussed the steps being taken by the tourism agency to strengthen the country's digital communication and highlighted Italy's commitment to sustainability in 2024. Did the 2023 tourist season in Italy meet…
Europe News Regional Spotlight

Italy unveils diverse regional attractions at ITB Berlin 2024

Feb 28, 2024  Read: 4 min.
Europe is Italy's largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy's international visitor arrivals reached 62.8 million although details on the European share have not been yet communicated. Italy is more popular than ever among Europeans…
Nature Tourism Topics

Italy showcases enhanced nature tourism offer at ITB Berlin 2024

Feb 28, 2024  Read: 3 min.
As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy's tourism offering, as more visitors opt for slow tourism activities and sustainable experiences. Climate change and new travel patterns following COVID have translated into more interest in activities linked to nature.…
Cycling Tourism Topics

Italian cycling tourism in the spotlight at ITB Berlin 2024

Feb 28, 2024  Read: 3 min.
At ITB Berlin 2024, several Italian regions are promoting their cycling trails to the trade as the country increases investment in this sector. Back in 2022, as part of Italy's National Plan of Recovery and Resilience, the country announced it would invest €400 million up until 2026 to construct an additional 1,235 km of cycling…
Europe Regional Spotlight

Liguria and Lombardy at ITB Berlin 2024

Feb 27, 2024  Read: 2 min.
Visitors to Lombardy and Liguria in Italy have a wealth of UNESCO World Heritage Sites to choose from, in addition to a range of unique natural sites from Lake Como to the Ligurian coast. Lombardy: Stylish beauty in Northern Italy Lombardy is the Italian region with the highest number of UNESCO World Heritage Sites. It…
Europe Regional Spotlight

Puglia and Sicily at ITB Berlin 2024

Feb 27, 2024  Read: 2 min.
Puglia: Authentic experiences among olive groves and whitewashed masserie There is more to Puglia than its famous sea and countryside. In addition to pristine beaches, Puglia is home to UNESCO heritage-classified Trulli, a number of castles and cathedrals and masserie—the region’s unique and authentic farm estates—one of which has been chosen to host the forthcoming…
News

Lazio and San Marino ideal destinations for culture and nature tourism

Feb 27, 2024  Read: 2 min.
Lazio, a region rich in art, culture, and natural beauty, is promoting nature and culture tourism in 2024 as well as sustainable tourism practices. San Marino is also highlighting these themes, with an offer for tourists including medieval architecture, as well as a range of outdoor activities. These two destinations embody Italy's diverse heritage and…