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A WORLDWIDE
STAGE FOR TRAVEL

FROM BERLIN ACROSS THE GLOBE
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2025 NEWS REVIEW

Macao returns to ITB Berlin, fostering meaningful connections with the European travel sector

Mar 12, 2025 Read: 2 min.
With China's more flexible visa policies, visiting Macao has become easier for European travellers Macao celebrated its return to ITB Berlin after a five-year absence with a special Trade & Media Reception on the second day of the show. Attendees were treated to a buffet featuring Chinese/Macanese finger food and a presentation highlighting Macao's multiple…
2025 NEWS REVIEW

The ITB network heads west with ITB Americas

Mar 12, 2025 Read: < 1 min.
The launch of a new show in Mexico, ITB Americas, makes the world's biggest travel event brand even more universal. Mexico and more precisely the city of Guadalajara will be the host for ITB's newest trade show: ITB Americas. Planned for 10 to 12 November 2026, ITB Americas is looking to position itself as the…
2025 ALBANIA NEWS REVIEW

Sun, sound, and spectacle: A year of events awaits travellers in Albania

Mar 12, 2025 Read: 2 min.
Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country Following the show, the destination has a host of cultural and sports events in store for travellers this year. Albania remains an ideal choice for travellers looking for new experiences. In 2025, many festivals will be taking place…
2025 NEWS REVIEW

Music, heritage, culture, and twinkling stars add to South Africa’s appeal

Mar 12, 2025 Read: 2 min.
South Africa's popularity for international travellers is on the rise. ITB Berlin News asked Nombulelo Guliwe, CEO of South African Tourism, to explain why the country has more appeal than ever for travellers from around the world. South Africa is worth returning to, and many visitors do just that. "First-time visitors enjoy South Africa so…
2025 NEWS REVIEW

Beyond the icons: Italy’s strategy for year-round, countrywide tourism

Mar 12, 2025 Read: < 1 min.
ITB Berlin News caught up with ENIT President Alessandra Priante on the last day of the show this year. She outlined Italy's aim to diversify tourism throughout the country, as well as her vision for the future. Did Italy have a main message at ITB Berlin this year?The main message is we are more united…
2025 NEWS REVIEW

ITB Chinese Night builds momentum for ITB China 2025

Mar 12, 2025 Read: < 1 min.
The ITB Chinese Night event held on 5 March during ITB Berlin brought together some 300 senior representatives from the Chinese and global tourism industry, including buyers and partners, at Metropol Berlin. Hosted by ITB China and co-organised by the China National Tourist Office in Frankfurt and the Ministry of Culture and Tourism of China,…
2025 NEWS REVIEW

ITB Berlin: A platform for tourism and peace

Mar 12, 2025 Read: < 1 min.
This year, the Tourism Ministers from 23 countries gathered at the ITB Ministers Summit organised by UN Tourism under the heading “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future”. In its effort to facilitate collaboration between public and private sector leaders and in a landmark first, the United Nations World Tourism Organization (UN Tourism)…
2025 NEWS REVIEW

ITB China: A bridge between China’s tourism sector and the world

Mar 12, 2025 Read: 3 min.
In an exclusive interview, Lydia Li, Deputy General Manager of Messe Berlin China, outlined the crucial role of ITB China in connecting China with global destinations The show's priorities for the 2025 edition include expanding international participation and further activating the MICE segment. What role does ITB China play within the global ITB network? Can…
2025 NEWS REVIEW

“Petra is the gateway to Jordan, but we have lots of other treasures”

Mar 12, 2025 Read: < 1 min.
ITB Berlin News sat down with Ahmad Al-Hmoud, Marketing Director of the Jordan Tourism Board to discuss Jordan's presence at this year's show. What did Jordan focus on this year at ITB Berlin?We wanted people to know that Jordan is a safe destination for tourists from all around the world, especially from Europe and North…
2025 NEWS REVIEW

Sabah keen to grow its European source markets at ITB Berlin

Mar 12, 2025 Read: 2 min.
Sabah Tourism Board set its sights on boosting its share of European visitors to the State during the ITB Berlin 2025. Present at ITB Berlin, Julinus Jeffery Jimit, CEO of Sabah Tourism Board, was pleased with the outcome of the show for this Malaysian state located in northern Borneo. "2024 was a great year for…
2025 EXCLUSIVE INTERVIEW REVIEW

“Our vision is to further establish ITB as a year-round global platform”

Mar 12, 2025 Read: 3 min.
Following this year’s edition of ITB Berlin, Dr Mario Tobias, CEO of Messe Berlin, shares his insights into the show’s key highlights, industry trends, and the future of the ITB network ITB Berlin 2025 once again reaffirmed the show's status on the world stage, bringing together industry leaders, policymakers, and innovators from across the globe.…
2025 REVIEW SEEN@

“Magical Kenya” adventure tourism campaign in the spotlight at ITB Berlin 2025

Mar 12, 2025 Read: 2 min.
On the second day of ITB Berlin 2025, Kenya hosted a cocktail party at its stand with music, drinks and Kenyan food, launching its position as a premier adventure destination. ITB Berlin News was there to cover the event. Attracting a large turnout, Francis Gichaba, Chairman of the Kenyan Tourism Board, kicked off the festivities,…
2025 REVIEW SEEN@

Beaches, deserts, mountains and cool river gorges … Oman has it all

Mar 12, 2025 Read: 2 min.
At the VIP roundtable during ITB Berlin 2025, Oman's Ministry of Heritage and Tourism's Director General of Tourism Promotion, Haitham Al Ghassani, spoke about the Sultanate's diverse natural scenery Thanks to the cooler temperatures in the mountains and refreshing destinations like the shady wadis, Oman can be visited year-round. Attesting to its 5,000-year history, Oman…
2025 REVIEW SEEN@

Turkish Airlines: A record-holder connecting travellers to more destinations than ever

Mar 12, 2025 Read: 2 min.
With flights to over 350 destinations in some 130 countries, Turkish Airlines is a global leader in connectivity Exhibiting at ITB Berlin 2025, Turkish Airlines serves the most countries of any airline in the world, cemented by the carrier's constant addition of new destinations to its network. Since 2012, Turkish Airlines has held the title…