Where strategy
takes off

战略落地，增长启程
2026 D2

Meaningful encounters ahead

May 25, 2026 Read: 2 min.
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning and welcome to Day 2 of ITB China 2026. We had a strong first day yesterday, with the show floor full of energy, conversations and new business opportunities. The opening ceremony brought together distinguished guests, partners and industry leaders, setting the tone for…
2026 D2 NEWS

A premium hotel portfolio with global scale: Pax2night

May 25, 2026 Read: < 1 min.
Global scale. Local ease. That's the message Pax2night has brought to ITB China 2026, where the fast-growing B2B hotel booking platform, powered by Yuppi Travel, is showcasing its distribution muscle and building its presence on the Asian market.ITB China is a natural fit, opening doors across APAC and tapping into the booming Chinese outbound travel…
2026 D2 NEWS

Oman seeks deeper engagement with the market at ITB China 2026

May 25, 2026 Read: < 1 min.
Committed to preserving and promoting the country’s rich cultural heritage while driving the development of the tourism sector, the Ministry of Heritage and Tourism of Oman is at ITB China 2026 inviting Chinese tourism partners and professional buyers to visit and discuss new opportunities for cooperation. Oman is home to unique geological landscapes with wonders…
2026 D2 NEWS

Luxury travel: AI behind the scenes, human expertise in the spotlight

May 25, 2026 Read: < 1 min.
ITB China Conference has introduced a new Luxury Travel Track this year, and the sector as a whole is evolving. High-end travellers are no longer looking so much for a specific hotel, destination or standard package. Instead, they want a journey that feels personal, smooth and memorable. Sunny Tan, Founder of Luxury Travel International, describes…
2026 D2 NEWS

Study tourism: Experts and measurable outcomes

May 25, 2026 Read: < 1 min.
Study tourism is an important segment represented at ITB China this year. The focus is shifting in recent years towards structured learning, cognitive development and measurable educational outcomes. Parents want visible and measurable growth, and there is an increased demand for proof of learning. According to Mr. Kenny Xu, EVP YingFu Kids and Teens "From…
2026 D2 EXCLUSIVE INTERVIEW

“China sits at the centre of our long-term growth strategy”

May 25, 2026 Read: 4 min.
Dersenish Aresandiran was appointed the Chief Commercial Officer of Airlines Business for Malaysia Aviation Group (MAG) in July 2023. He previously served as the Global Head of Revenue Management & Commercial Planning of Malaysia Airlines from March 2018 to July 2021, where the airline achieved record-breaking results for the 2019 commercial year. Mr Dersenish is a…