By Lydia Li, Deputy General Manager of Messe Berlin China
柏林展览（中国）副总经理，李佳女士
Good morning and welcome to Day 2 of ITB China 2026.
We had a strong first day yesterday, with the show floor full of energy, conversations and new business opportunities. The opening ceremony brought together distinguished guests, partners and industry leaders, setting the tone for an edition focused on connection, cooperation and the continued growth of China’s travel market.
Today, I encourage you all to build on this momentum. We have a unique opportunity here with destinations, tourism boards, airlines, hotel groups, travel companies and technology providers gathered under one roof. With strategically planned meetings as well as discussions that begin spontaneously, these exchanges are at the heart of ITB China.
ITB China has a number of important partners every year, and you can read about our Airline Partner Malaysia Airlines’ strategy in China on page 6 in the interview with Dersenish Aresandiran, Chief Commercial Officer of Airlines Business at Malaysia Aviation Group.
The ITB China Conference continues today with a rich programme of sessions across inbound travel (in partnership with Trip.com Group), travel tech and innovation and China’s outbound travel. These will offer practical insight into changing traveller expectations, new business models and the technologies shaping the next stage of our industry.
Wishing everyone a productive second day, with more ideas, meetings and meaningful encounters ahead.
Click here for the full conference schedule
延续连接，共话未来
早上好，欢迎来到2026 ITB China第二天的展会现场。
昨天，ITB China迎来了充满活力的开幕首日。展馆现场人流不断，交流频繁，新的合作与商机不断涌现。开幕式汇聚了来自全球旅游业的嘉宾、合作伙伴与行业代表，也为本届展会奠定了连接、合作与中国旅游市场持续增长的整体基调。
今天，我也期待大家继续保持这样的交流热度。来自全球的目的地、旅游局、航空公司、酒店集团、旅游企业与科技服务商在这里相聚。除了预先安排的商务洽谈，很多交流也往往来自现场自然发生的对话。这样的面对面连接，正是ITB China的重要价值所在。
每年，ITB China都会携手众多重要合作伙伴。今年，航司合作伙伴马来西亚航空也再次亮相展会。您可以在第6页阅读马来西亚航空集团航空事业部首席商务官 Dersenish Aresandiran 先生的专访，了解其在中国市场的发展方向与未来布局。
ITB China论坛也将继续带来丰富内容，围绕入境游（官方内容共创合作伙伴：携程集团）、旅游科技创新及中国出境游展开讨论。从旅行者需求变化，到新商业模式与技术趋势，论坛将继续为业界带来更多具有参考价值的市场洞察。
祝愿大家在今天的ITB China，继续收获更多灵感、交流与新的合作机会。
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