This year’s show has a 20% year on year increase in net exhibition space, fully booked show floors, more than 900 travel organisations and companies from 85 countries and regions, alongside 1,700 hosted buyers and 280 media representatives. These figures demonstrate the global travel industry’s strong belief in the long-term value of China’s travel market.
With Georgia as this year’s Official Partner Destination, ITB China also has a large presence from destinations such as Malaysia, Türkiye, Morocco, Abu Dhabi, and Italy, showing the continued commitment of countries and regions to strengthening their presence in China and deepening travel industry cooperation. The atmosphere of the show is professional and festive: ultimate business potential lives here.
2026 ITB China：全球旅业深化连接
本届 ITB China 展览净面积较去年增长20%，展位全部售罄。来自85个国家和地区的900余家旅游机构与企业齐聚上海，现场还有1700名特邀买家及280位媒体代表。无论是参展规模还是国际参与度，都再次说明全球旅游业对于中国市场长期价值的关注。
格鲁吉亚作为本届官方目的地合作伙伴亮相展会。同时，马来西亚、土耳其、摩洛哥、阿布扎比及意大利等目的地也带来大规模参展阵容，进一步展现各国与地区持续深化中国市场布局、加强旅游业合作的积极意愿。展会现场既保持着专业高效的商务氛围，也充满活力与交流热度。越来越多旅游业伙伴正在这里发现新的合作机会。
