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China within the global travel industry
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning…
Newsroom
ITB China 2026: Strengthening ties across the industry
This year’s show has a 20% year on year increase in net…
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A new wave of cruise travel on display at ITB China 2026
The cruise segment of the travel industry is increasingly being designed as…
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Sports & events: From match days to memories
Sports and events tourism is moving beyond general event attendance into highly…
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“ITB China brings together key stakeholders from the global travel industry”
EgyptAir is back at ITB China as an Official Partner Airline for…
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Meaningful encounters ahead
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning…
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A premium hotel portfolio with global scale: Pax2night
Global scale. Local ease. That’s the message Pax2night has brought to ITB…
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Oman seeks deeper engagement with the market at ITB China 2026
Committed to preserving and promoting the country’s rich cultural heritage while driving…
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Luxury travel: AI behind the scenes, human expertise in the spotlight
ITB China Conference has introduced a new Luxury Travel Track this year,…
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Study tourism: Experts and measurable outcomes
Study tourism is an important segment represented at ITB China this year.…
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“China sits at the centre of our long-term growth strategy”
Dersenish Aresandiran was appointed the Chief Commercial Officer of Airlines Business for…
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ITB China 2026: New connections in Shanghai
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning,…
Newsroom
ITB China Conference: Insights for a changing market
Running alongside the exhibition from 26 to 28 May, the ITB China…
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Georgia sets the scene
As this year’s Official Partner Destination for ITB China, Georgia is stepping…
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Sarajevo bridges past and present, East and West
Sarajevo, the capital of Bosnia and Herzegovina, is steadily emerging as a…
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Serbia beckons Chinese travellers ahead of Belgrade EXPO 2027
With Belgrade gearing up to host EXPO 2027, Serbia is fast becoming…
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Sarawak offers a living portfolio for experience-led travel
At ITB China, Sarawak positions itself as a destination where culture and…
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Malta: Exploring the charms of Europe
In 2025, Malta saw a 12.9% increase in visitor arrivals compared to…
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ITB China 2026: Sold-out edition with strong global momentum
From 26 to 28 May 2026, ITB China is returning to the…
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“The 2026 edition presents the most comprehensive event lineup to date”
Lydia Li, Deputy General Manager of Messe Berlin China, looks ahead to…
