ITB China News 2024

The Gateway
to Growth

Exploring the future of the chinese
travel and tourism market

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ITB China gets ready for a strong show in 2024 with numbers on par with 2019

With over 600 exhibitors expected as well as more than 1,000 quality buyers, ITB China 2024 is showing a 60% scale increase compared to 2023. Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the resurgence of China’s travel market.” Exhibitors this year are set to showcase the…

Oceanwide Expeditions unveils its latest adventure voyages

At ITB China this year polar exploration pioneer Oceanwide Expeditions is presenting a collection of voyages that immerse adventurous and curious travellers in polar terrains. Among Oceanwide Expeditions' unique voyages are long hikes through Greenland and Svalbard that allow travellers to delve into the Arctic backcountry with 15 km (9 mile) treks amidst Earth's least-touched…

Almaty showcases unique blend of natural beauty and urban sophistication at ITB China 2024

A former capital and Kazakhstan's largest city, Almaty boasts both stunning landscapes and all the modern amenities of a rapidly developing metropolis. The city's proximity to nature makes it an excellent choice for outdoor activities while the city's rich cultural heritage presents visitors with a wealth of museums and historical sites. Nestled at the foothills…

Romania’s Transylvania: Natural treasures and ancient fortresses on display at ITB China 2024

Nestled in the Carpathian Mountains, the Transylvania region of Romania has a host of natural treasures, including glacial lakes, the Scărişoara Ice-Cave, and the Piatra Craiului National Park, where bears are in their element. The region is home to some of the most well-preserved medieval centres in Europe, such as Sighișoara, one of the world's…

Disneyland Paris’ Walt Disney Studios Park to become Disney Adventure World

Disney will be presenting its tourism offers at ITB China this year, including an important announcement that the second park at Disneyland Paris is entering a new era with brand-new experiences and a new identity. Walt Disney Studios Park will be renamed Disney Adventure World, and thanks to a two-billion-euro investment, undergo a complete makeover,…

Promoting the high-quality development of mass customised travel

ITB China News spoke with Zhao Wenzhi, Chairman and President of GZL International Travel Service, about the company's latest travel strategies Amidst a growing domestic travel market in 2023, CGZL became keenly aware of people’s current travel needs and the changes in their attitude and decided to propose an innovative mass customisation concept of “one…

“ITB China 2024 presents unparalleled opportunities for growth and collaboration”

ITB China News spoke with David Axiotis, General Manager of Messe Berlin (Shanghai), the organiser of ITB China, in an exclusive interview ahead of this year's show David Axiotis outlines how the Chinese travel market has changed in recent years and stresses the importance of adapting strategies according to these new trends. He believes that…

Nicaragua to showcase safe and expanding tourism offer at ITB China 2024

Nicaragua will be presenting its varied tourism offer at ITB China this year, ranging from natural wonders to cultural riches. The destination is promoting its safety, wide variety of natural and cultural destinations, privileged geographical location, excellent roads, and unique experiences. Nicaragua has in recent years become a non-massive destination with impressive ecosystems; beautiful colonial…

Navigating the future with Trip.com Group

Yudong Tan on evolving travel trends, sustainability, and global expansion In an exclusive interview with ITB China News, Yudong Tan, CEO of the Flight Business Group and Vice President of Trip.com Group, delves into the company's strategies in a post-pandemic world, their commitment to sustainability, and their vision for global growth. Trip.com Group has been…

Navigating the future: ITB China’s enhanced digital platform

ITB China unveils tools designed to maximise business opportunities during and post-event. Effortless digital networkingThe platform's revamped business card exchange stands out, simplifying interactions between buyers, trade visitors, and exhibitors. This intuitive feature ensures that networking is both meaningful and efficient. Complementing this is the new instant messaging tool, enabling real-time conversations and ensuring potential…

Redefining Chinese tourism: A new era of exploration

From digital engagement to depth-driven experiences: Unraveling the future of Chinese travel The Chinese travel industry, a giant in the global tourism sector, is undergoing a transformative phase. As the world emerges from the shadows of the pandemic, industry leaders at ITB China, the nation's premier travel trade show, shed light on the evolving landscape…

ITB China Conference 2023: Celebrating the future of travel

A pioneering platform where industry leaders and innovators converge The ITB China Conference 2023 epitomises the dynamism, innovation, and forward momentum of the global travel industry. As we convene here in Shanghai, dive into a world of discussions, insights, and celebrations that will define the next era of travel. A tapestry of topics: Our curated…

A new era in travel: ITB China 2023 partners with Trip.com Group

ITB China has formally declared its strategic alliance with the globally recognised travel service provider, Trip.com Group. This partnership underlines Trip.com Group's unwavering commitment to ITB China 2023, as they step up as the Official Travel Service Partner. The alliance is expected to amplify the ITB China experience for all participants. Attendees can anticipate enriched…
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