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A WORLDWIDE
STAGE FOR TRAVEL

FROM BERLIN ACROSS THE GLOBE
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2025 REVIEW SEEN@

“Magical Kenya” adventure tourism campaign in the spotlight at ITB Berlin 2025

Mar 12, 2025 Read: 2 min.
On the second day of ITB Berlin 2025, Kenya hosted a cocktail party at its stand with music, drinks and Kenyan food, launching its position as a premier adventure destination. ITB Berlin News was there to cover the event. Attracting a large turnout, Francis Gichaba, Chairman of the Kenyan Tourism Board, kicked off the festivities,…
2025 REVIEW SEEN@

Beaches, deserts, mountains and cool river gorges … Oman has it all

Mar 12, 2025 Read: 2 min.
At the VIP roundtable during ITB Berlin 2025, Oman's Ministry of Heritage and Tourism's Director General of Tourism Promotion, Haitham Al Ghassani, spoke about the Sultanate's diverse natural scenery Thanks to the cooler temperatures in the mountains and refreshing destinations like the shady wadis, Oman can be visited year-round. Attesting to its 5,000-year history, Oman…
2025 REVIEW SEEN@

Turkish Airlines: A record-holder connecting travellers to more destinations than ever

Mar 12, 2025 Read: 2 min.
With flights to over 350 destinations in some 130 countries, Turkish Airlines is a global leader in connectivity Exhibiting at ITB Berlin 2025, Turkish Airlines serves the most countries of any airline in the world, cemented by the carrier's constant addition of new destinations to its network. Since 2012, Turkish Airlines has held the title…
2025 DAY 3 NEWS

G20 2025, “an historic moment for South Africa”

Mar 6, 2025 Read: < 1 min.
Hosting the 2025 G20 in South Africa will provide additional momentum to the country's tourism sector says South Africa's Minister of Tourism Patricia de Lille. South Africa is one of the world’s most exciting and diverse travel destinations as well as a place of incredible beauty, rich cultural heritage and history, and world-class tourism experiences.…
2025 DAY 3 EUROPE REGIONAL SPOTLIGHT

Poland continues to attract large numbers of German visitors

Mar 6, 2025 Read: < 1 min.
Germany remains a top market for Poland says Marcin Plachno, head of the Polish National Tourism Office in Berlin. Leisure, sports, soft adventure, and city breaks are the main drivers attracting German travellers. For Marcin Plachno, head of the Polish National Tourism Office in Berlin, Germany remains a top market for the country. "The proximity…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

The Philippines comes out in force at ITB Berlin 2025 with its biggest private sector contingent delegation

Mar 6, 2025 Read: < 1 min.
At a colourful cocktail hosted by the Tourism Promotions Board (TPB), Chief Operating Officer Maria Margarita Montemayor Nograles told ITB Berlin News why she feels so pleased to be back at ITB Berlin. The Philippines is a long-time participant of ITB Berlin, now with a large private sector delegation participation. “It is my third year…
2025 DAY 3

Final day at ITB Berlin 2025: The journey continues

Mar 6, 2025 Read: 2 min.
Good morning everyone, and welcome to the third and final day of ITB Berlin 2025! The past two days have been a whirlwind of meetings, discoveries, and discussions, but the show isn’t over yet. There is still plenty to see, key sessions to attend, and countless opportunities to connect before we wrap up. One of…
2025 DAY 3 NEWS

The wild Vjosa River embodies Albania’s untamed beauty

Mar 6, 2025 Read: 3 min.
Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers can venture along less-known trails and enjoy spectacular landscapes. Albania is rapidly gaining recognition for its unspoiled natural beauty and diverse landscapes, making…
2025 DAY 3 NEWS

ITB Americas: A new hemisphere for the ITB family

Mar 6, 2025 Read: 2 min.
Following the announcement of ITB's expansion with the launch of ITB Americas yesterday, ITB Berlin News spoke with David Ruetz, Senior Vice Presidt, Messe Berlin, about the strategy behind this new show You’ve just announced the expansion of the ITB global network with the launch of ITB Americas. Can you share some details about this…
2025 DAY 3 NEWS

Authentic experiences and warm hospitality in Oman

Mar 6, 2025 Read: 3 min.
Heritage inns and local food take travellers on an unforgettable journey into the real heart of Oman Oman is known for its diverse landscapes and warm hospitality, steeped in tradition and 5000-year-old history. For a travellers wanting a truly authentic experience, there’s no better way to discover the country than by staying in one of…
2025 DAY 3 TRADE TALK

Travel remains a top priority for Germans

Mar 6, 2025 Read: < 1 min.
According to Norbert Fiebig, President of the German Travel Association (DRV), who shared current trends in the German travel market at the ITB Berlin opening press conference, travelling remains in high demand. Mr Friebig outlined that despite economic and geopolitical uncertainties, Germans are not prepared to cut back on their holidays. In challenging times, travel…
2025 DAY 3 TRADE TALK

“We’re always looking for interesting new destinations”

Mar 6, 2025 Read: 2 min.
ITB Berlin offers buyers a chance to stay abreast of travel trends and find new offerings for their clients ITB Berlin News caught up with Mariia Pliakova of Ukranian tour operator, ITravel, who shared her priorities at this year's show. Can you tell us about the company you work for? What are your goals at…

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