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共拓全球旅游新机遇
2026 D1

ITB China 2026: New connections in Shanghai

May 21, 2026 Read: < 1 min.
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning, and welcome to the first day of ITB China 2026. There is always a special energy on opening morning. The stands are ready, the meeting schedules are full, and the conversations that will shape the next few days are just beginning. This year,…
2026 D1 NEWS

ITB China Conference: Insights for a changing market

May 21, 2026 Read: < 1 min.
Running alongside the exhibition from 26 to 28 May, the ITB China Conference 2026 offers a focused platform for understanding the key shifts shaping China’s travel market and the global tourism industry. This year’s programme features over 70 sessions across seven dedicated tracks: Outbound Travel, Inbound Travel, newly introduced Luxury Travel, Themed & Customized Travel,…
2026 D1 EXCLUSIVE INTERVIEW

Georgia sets the scene

May 21, 2026 Read: 6 min.
As this year’s Official Partner Destination for ITB China, Georgia is stepping up its global visibility. In this interview, Maia Omiadze, Head of the Georgian National Tourism Administration, explains how the country is showcasing its diverse tourism offer and strengthening its position in a key growth market. As the Official Partner Destination for ITB China,…
2026 CITY BREAKS D1 SPECIAL FEATURE

Sarajevo bridges past and present, East and West

May 21, 2026 Read: < 1 min.
Sarajevo, the capital of Bosnia and Herzegovina, is steadily emerging as a destination that blends cultural depth with a lively, modern atmosphere. Often described as the meeting point of East and West, Sarajevo blends centuries of influences that can be seen and experienced through its architecture, cuisine, and daily life. In the historic old town…
2026 D1 NEWS

Serbia beckons Chinese travellers ahead of Belgrade EXPO 2027

May 21, 2026 Read: < 1 min.
With Belgrade gearing up to host EXPO 2027, Serbia is fast becoming one of Europe's most enticing destinations for Chinese travellers, according to Marija Labović, Director of the National Tourism Organisation of Serbia. She points to Serbia's distinction as the first European country to abolish visas for Chinese citizens, a move that has notably lifted…
2026 D1 NEWS

Sarawak offers a living portfolio for experience-led travel

May 21, 2026 Read: 2 min.
At ITB China, Sarawak positions itself as a destination where culture and nature converge, offering experience-driven travel rooted in authenticity. Few destinations bring diversity together the way Sarawak does. As the gateway to Malaysian Borneo, it is a place where nature, culture and food come together as interconnected layers of experience. For travel professionals, this…