Poland continues to attract large numbers of German visitors
Germany remains a top market for Poland says Marcin Plachno, head of the Polish National Tourism Office in Berlin. Leisure, sports, soft adventure, and city breaks are the main drivers attracting German travellers.
For Marcin Plachno, head of the Polish National Tourism Office in Berlin, Germany remains a top market for the country. “The proximity of course but also our common history play both an important role in the appeal of our destination,” said Mr Plachno. “But also over the years, Poland has been able to market itself as a popular soft adventure destination with our wide range of possibilities. It’s not only trekking, but also biking and many other sports activities.”
Last year, the German market generated more than 3 million arrivals of a total of over 10 million foreign arrivals. The market share of Poland as a destination for the German outbound market has grown from 2% to 2.8%.
Poland has also been successful in becoming a popular city break destination. “City break tourism mostly applies to cities in the country: Krakow, Warsaw, Poznan, Wroclaw, Loolz Szczecin and Gdansk,” Plachno added. “And for the northern part of our country, a city break can easily be associated with the beautiful 600 km of coast on the Baltic Sea. And we hope that the nomination of Lublin as the European Capital of Culture in 2029 will also be a major boost for the city.” As the gateway to Eastern Poland, Lublin boasts a rich multicultural heritage that will now be honoured.
