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REGIONAL SPOTLIGHT
ITB BERLIN NEWS — REGIONAL SPOTLIGHT, The Official Information Source about Tourism & Travel Industry News
Dailynews
Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
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Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023
Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the ‘Magical Kenya’ brand. There are plenty of compelling reasons why visitors…
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Seychelles leaves visitors with more than a souvenir to take home
The islands aim to create a “home away from home” for all travellers and promote service excellence through the hospitality campaign “Lospitalite”. Visitors are invited to discover the Seychelles’ beautiful history and…
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Uganda listed among the best destinations to visit in 2023
Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the…
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Middle East world’s best performing tourism region in 2022
The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels.…
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Magical Kenya makes big splash with natural wonders
Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya’s Cabinet Secretary – Hon. Peninah Malonza, outlines the…
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Jordan promotes its culture of “living together” at ITB Berlin 2023
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its…
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Casablanca reinvents the art of hosting MICE events
Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name…
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Oman offers rare chance to connect with authentic Arab world
Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including…
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Malaysia warms travellers’ souls at ITB Berlin 2023 with hospitality and world class experiences
H.E. Datuk Mohd Zamri bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture (MOTAC), talks about the return of Malaysia to the international tourism stage in an exclusive…
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Taiwan brings traditional tea culture to ITB Berlin while meeting the European travel industry
Taiwan is back at ITB Berlin with more than 10 representatives, including travel agencies, airlines and cultural exhibitions. The Taiwan Tourism Bureau invited the country’s renowned artist Lee Wen-Cheng to help design…
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Indonesia focuses on quality over quantity with innovative tourism packages
The archipelago is highlighting five super-priority tourism destinations for international visitors including Lake Toba, Borobudur and Likupang beach. Indonesia’s minister of tourism and creative economy, H.E. Sandiaga Uno speaks to ITB Berlin…
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Thailand to expand European market reach at ITB Berlin 2023
The Tourism Authority of Thailand is presenting its new campaign “Visit Thailand Year 2023: Amazing New Chapters”. With a delegation of 70 Thai tourism companies, the country has made creating a more…
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The Korean Tourist Organization has exciting news for those travelling to Korea
KTO is presenting 24 companies including local travel agencies, local government and regional tourism organisations at ITB Berlin 2023 Korea is promoting the country’s “100 K-Culture Tourism Events” to entice more visitors…
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Japan links World Heritage Sites with iconic cherry-blossom trees
The best of Japan’s tourism is once again on show at ITB Berlin with a unique project. World Heritage Japan is connecting 16 World Heritage sites via a trail through the country’s…
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Korea’s green assets and natural parks on display at ITB Berlin 2023
ADVERTORIAL South Korea is a perfect holiday spot for travellers looking for outdoor and nature activities. Demand for holidays away from crowded cities and tourism hotspots has continued to rise, as travellers…
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Sarawak makes strong impact at ITB Berlin
The Malaysian state of Sarawak is at the world’s biggest travel trade show with its own stand-alone pavilion ADVERTORIAL Visitors to the stand can learn about the state’s environmental efforts and discover…
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Taiwan brings traditional tea culture to ITB Berlin
1/4 extract FROM FA +QR CODE The Taiwan Tourism Bureau invited the country’s renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house.…
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Terengganu eager to attract European visitors to its less explored shores
ADVERTORIAL The state on Malaysia’s East coast is showcasing a wide range of tourism products at ITB Berlin through its campaign Beautiful Terengganu, from its stunning islands and beaches to its rich…
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Sabah seduces travellers with natural landmarks
ITB Berlin News speaks with Datuk Christina Liew, Minister of Tourism, Culture and Environment for Sabah in an exclusive interview about beaches, cruise tourism and conservation efforts. What are you presenting at…
