With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities. With a packed activity…
ITB Berlin News spoke with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, about how the country’s tourism efforts are paying off and Serbia’s preparations for EXPO 2027. How…
ADVERTORIAL Europe is Italy’s largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy’s international…
Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation’s vast and varied niche tourism offers. This comes on the heels of an impressive…
ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the “Visit Selangor Year 2025” initiative What makes Selangor stand out on the market? Selangor boasts a vast…
India is back at ITB Berlin this year with strong tourism growth behind it. Last year, foreign tourist arrivals surged by 64%, reaching 9.24 million arrivals compared to 6.44 million the year…
Asia tourism recovery was behind the rest of the world in 2023 due to the late reopening of countries. However, Asia tourism is now gathering momentum and should experience a very promising…
With UN Tourism predicting the unleashing of remaining pent-up demand with increased air connectivity, Asian markets and destinations are expected to reach a full recovery by the end of 2024. The strong…
The Philippines is promoting its new tagline “Love the Philippines” at ITB Berlin this year as well as the island of Bohol, the country’s first UNESCO Geopark. The Philippines experienced a strong…
At ITB Berlin, Thapanee Khiatphaibool, Governor of the Tourism Authority of Thailand, wants to capitalise on European markets to promote the concept of a “meaningful holiday experience”. How was the year 2023…
ITB Berlin News spoke with Indonesia’s Minister of Tourism Sandiaga Uno who is confident that the destination’s tourism figures will be back to 2019 levels this year. Are you satisfied with the…
Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well…
ADVERTORIAL The Chedi Muscat, one of the Omani capital’s flagship hotels, has launched newly renovated rooms in the Serai Wing of the resort to elevate the guest experience. According to the resort,…
The Royal Opera House Muscat (ROHM) plays a pioneering role in bringing the best of world-class international performances to Oman. ITB Berlin visitors can discover the programme of this unique institution on…
As the Official Host Country of ITB Berlin 2024, Oman invites visitors to discover its landscapes, rich heritage, and genuine hospitality through its innovative, fully integrated booking gateway – Visit Oman. This…
Destinations from the Middle East are making a significant impact at ITB Berlin 2024, further expanding on their strong representation from previous years. This year, they are showcasing rich cultural experiences and…
Whether you are a fan of jazz, hard rock or traditional singers such as Mohammed Abdu and Khalid Al Shaikh, Bahrain has musical events for every taste coming up this year. At…
The Middle East was one of the best performing regions in world tourism in 2023, according to UN Tourism’s annual barometer. With 87.1 million international tourists, numbers were up by 22% over…
ADVERTORIAL Experience Abu Dhabi recently unveiled its new global campaign, “Find Your Pace”, which aims to inspire curiosity for every type of traveller, presenting the destination’s hidden gems and popular attractions through a new lens.…
The Jeddah Historic District programme is promoting the historical centre of Jeddah or Al-Balad, a UNESCO World Heritage Site since 2014, at ITB Berlin this year. Jeddah was, for centuries, one of…
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