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Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors
With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities. With a packed activity…
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Jordan’s historic sites take travellers back in time
Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well…
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The Middle East’s tourism gems shine at ITB Berlin 2024
Destinations from the Middle East are making a significant impact at ITB Berlin 2024, further expanding on their strong representation from previous years. This year, they are showcasing rich cultural experiences and…
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Bahrain: A string of musical events in 2024
Whether you are a fan of jazz, hard rock or traditional singers such as Mohammed Abdu and Khalid Al Shaikh, Bahrain has musical events for every taste coming up this year. At…
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Exceptional growth in the Middle East
The Middle East was one of the best performing regions in world tourism in 2023, according to UN Tourism’s annual barometer. With 87.1 million international tourists, numbers were up by 22% over…
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Tailored adventures await with Abu Dhabi’s “Find Your Pace” campaign
ADVERTORIAL Experience Abu Dhabi recently unveiled its new global campaign, “Find Your Pace”, which aims to inspire curiosity for every type of traveller, presenting the destination’s hidden gems and popular attractions through a new lens.…
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Al-Balad: Reviving the heart of a historic trade and pilgrimage hub
The Jeddah Historic District programme is promoting the historical centre of Jeddah or Al-Balad, a UNESCO World Heritage Site since 2014, at ITB Berlin this year. Jeddah was, for centuries, one of…
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Saudi Tourism: Steering towards Vision 2030
ITB Berlin News spoke with Saudi Tourism Authority CEO Fahd Hamidaddin in an exclusive interview about Saudi’s skyrocketing arrival figures last year and the bright future that awaits the destination in the…
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“We will play a huge role in opening Saudi up to the world”
Vincent Coste, Chief Commercial Officer for Riyadh Air, believes in the power of technology and the benefit of launching a new airline with a completely clean slate ADVERTORIAL Riyadh Air is a…
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Saudi invites visitors to discover the delightfully unexpected at ITB Berlin 2024
Saudi’s dynamic tourism offering is dispelling misconceptions and treating visitors to a range of diverse destinations, activities, and experiences ADVERTORIAL Saudi is so much more than “just a desert”. Thanks to its…
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Saudi Tourism: A Vibrant Showcase at ITB Berlin
Returning to ITB Berlin for its second year, Saudi is bringing its signature dynamicism to the Visit Saudi stand. This year’s stand brings more Saudi exhibitors than ever before to ITB, and…
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Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
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Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023
Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the ‘Magical Kenya’ brand. There are plenty of compelling reasons why visitors…
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Uganda listed among the best destinations to visit in 2023
Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the…
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Seychelles leaves visitors with more than a souvenir to take home
The islands aim to create a “home away from home” for all travellers and promote service excellence through the hospitality campaign “Lospitalite”. Visitors are invited to discover the Seychelles’ beautiful history and…
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Middle East world’s best performing tourism region in 2022
The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels.…
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Magical Kenya makes big splash with natural wonders
Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya’s Cabinet Secretary – Hon. Peninah Malonza, outlines the…
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Jordan promotes its culture of “living together” at ITB Berlin 2023
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its…
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Casablanca reinvents the art of hosting MICE events
Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name…
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Oman offers rare chance to connect with authentic Arab world
Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including…
