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Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
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Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023
Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the ‘Magical Kenya’ brand. There are plenty of compelling reasons why visitors…
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Uganda listed among the best destinations to visit in 2023
Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the…
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Seychelles leaves visitors with more than a souvenir to take home
The islands aim to create a “home away from home” for all travellers and promote service excellence through the hospitality campaign “Lospitalite”. Visitors are invited to discover the Seychelles’ beautiful history and…
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Middle East world’s best performing tourism region in 2022
The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels.…
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Magical Kenya makes big splash with natural wonders
Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya’s Cabinet Secretary – Hon. Peninah Malonza, outlines the…
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Jordan promotes its culture of “living together” at ITB Berlin 2023
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its…
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Casablanca reinvents the art of hosting MICE events
Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name…
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Oman offers rare chance to connect with authentic Arab world
Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including…
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Expo 2020 Dubai: celebrating human ingenuity
Featured article Exclusive Interview with Sumathi Ramanathan, Director, Market Strategy & Sales, Sales & Analytics, Expo 2020 With Expo 2020 set to open in October this year, curiosity is growing as to…
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Discovering the Magical Kenya Signature Experience Collection
Featured article Kenya’s tourism players are repositioning and expanding their offering to deliver unique, authentic Kenyan travel experiences. Dubbed the “Magical Kenya Signature Experiences” (MKSE), facilities and organisations are creating more immersive…
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Qatar: towards FIFA World Cup 2022
Featured article The countdown is on to “the big event” – the soccer world cup, with a huge number of new hotel rooms set to come online over the next year. We…
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The Middle-East shows readiness for post-Covid tourism
Although many countries in the Middle-East totally closed their borders last year, some Gulf states worked hard to stay open. They will likely be among the first to re-emerge in a post-Covid…
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Algeria promotes four seasons of tourism… in one day
The oft undiscovered desert regions of Algeria are under the spotlight at ITB Berlin NOW With the aim of further promoting the destination Algeria, a strategy has been put in place to…
