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International tourism shows growth across all markets
In 2023, tourist arrivals continued to grow in all continents around the world. UN Tourism expects to see most countries reaching pre-pandemic visitor figures in 2024 In its latest barometer, UN Tourism…
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Where to Go in Berlin
Brechts Steakhaus: A culinary hommage on the Spree ADVERTORIALS German playwright Bertholt Brecht would have found it inhumane “to be put in the ground without having savoured a mouthful of good meat”.…
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Uganda’s award-winning new campaign
“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure,…
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Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023
Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the ‘Magical Kenya’ brand. There are plenty of compelling reasons why visitors…
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ITB Berlin: the platform for the future of the travel industry
ITB Berlin News spoke with Deborah Rothe, Exhibition Director at ITB Berlin, on the last day of the 2023 show in an exclusive interview Ms Rothe shared her thoughts on the event…
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Malaysia targets 23.5 million international tourist arrivals by 2025
H.E. Datuk Mohd Azmri bin Mat Zain, Deputy Secretary General for Tourism expressed satisfaction over business at ITB Berlin 2023 and announced ambitious goals for the future. It has been a successful…
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Ecuador promotes itself as unique sustainable oasis
The country’s Tourism Minister Niels Olsen was bursting with enthusiasm as he led a tour of the Ecuador stand followed by an exclusive interview with ITB Berlin News. The politician spoke about…
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Easy access and great air connectivity: How to travel to Georgia from Europe and the world
Travellers wanting to discover Georgia can benefit from the many international flights allowing for easy and hustle-free travel to ITB Berlin 2023’s official host country ADVERTORIAL A wide offer of air routes…
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Tourism improving the quality of life for Costa Ricans
Tourism is the number one economic activity in Costa Rica, and for William Rodríguez, Minister of Tourism, the sooner the tourism industry gets back to pre-Covid levels, the better ITB Berlin spoke…
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Italy put on a show at ITB Berlin 2023
The Italian National Tourism Board (ENIT) attended the world’s biggest travel trade show in Berlin last week with representatives from its leading regions The diversity of Italy’s tourism industry was on full…
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Discover one of the world’s most visionary holiday developers “putting people and planet first”
In an exclusive interview with ITB Berlin News, Abdullah AlZahrani of Red Sea Global talks about the pioneering project which is powered by 100% renewable energy The Executive Director of Brand Development…
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MSC Group’s Explora Journeys targets travellers with truly transformative travel experiences
Representing the ambition and long-held dream of the MSC Group and the Aponte family to redefine luxury ocean travel for discerning luxury travellers, Explora Journeys was back at ITB Berlin this year…
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Can we preserve the world while enjoying it?
In his session at this year’s ITB Convention, Professor Hans Joachim Schellnhuber outlined how the travel industry can tackle climate change and other major challenges. Professor Hans Joachim Schellnhuber, Founder and Director…
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Smart partnerships at the centre of ITB Berlin
The Case Studies: Smart partnerships event on day two of ITB Berlin 2023 spotlighted two dynamic duos, both showing how collaboration can take business to the next level. The event featured two…
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CSR at ITB Berlin 2023: Transforming tourism by integrating human rights
Child protection, equity, economic empowerment and climate justice are key for the sustainable development of tourism The Code ECPAT International, Roundtable Human Rights in Tourism, Studienkreis für Tourismus und Entwicklung, and Tourism…
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Diversity and Inclusion Track spotlights trailblazers in tourism
An eye-opening panel led by Rika Jean-Francois cast a spotlight on different perspectives regarding diversity and inclusion within the tourism and travel industry The panel was made up of Keshav Suri, Executive…
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Sustainability a top priority at ITB Berlin for the Western Balkans
In a milestone presentation which saw the signing of a joint implementation plan between Serbia, Montenegro, and Bosnia and Herzegovina, specialists in sustainable tourism from the Western Balkans offered their insights into…
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PATWA actively promotes inclusive and sustainable path for the travel industry
Founded in 1998, PATWA (Pacific Asia Travel Writers Association) has been present for almost a quarter of a century at ITB Berlin Secretary General Yatan Ahluwalia tells us more about the association’s…
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How Blockchain is changing the travel industry
Anke Hsu, Head of Business Development at Chain4Travel, delivered a presentation on how the newest technologies can drive the travel and tourism industry to new heights. Blockchain is arguably the most talked-about…
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Oman showcases adventure, culture and sustainability at ITB Berlin 2023
Azzan Qassim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, talks about the importance of tourism for the country’s economy, and how the Sultanate is looking to develop…