Jordan embraces adventure tourism as a way to boost local economies and sustainability
Jordan Tourism Board’s Adventure Department is taking centre stage at ITB Berlin 2024, highlighting the landscapes of the Eastern Volcanic Desert and majestic canyons and providing a narrative of Jordan’s diverse natural wonders. The destination is prioritising adventure tourism as a way of promoting and providing economic sustainability to rural and local communities.
The Eastern Volcanic Desert boasts a range of natural treasures, including National Parks, desert oasis, migratory animals, Roman forts, lava tube caves, cycling routes, and prehistoric archaeology. Canyons offer paradises hidden in the arid plateau of the Dead Sea with natural water parks, waterfalls and slides, ideal for family treks.
On the renowned 650-km long Jordan Trail, travellers will go through valleys, mountains, deserts, fields, rivers, Roman cities and temples, crusaders’ castles, Ottoman forts and the iconic Rose City of Petra. The Jordan Trail is a tapestry of history, culture, and diverse nature.
All these adventures help local and rural communities who serve as primary providers of transportation, accommodation, and authentic Jordan cuisine. Gastronomic experiences are an important part of tourists’ experience, representing the diversity specific to the country.
On Jordan’s stand in the adventure tourism section in Hall 4.1, visitors to ITB will be able to taste some local delicacies and learn about the blend of adventure, cultural richness, and warm hospitality the country has to offer.
