Dailynews
Discover Albania, Europe’s hidden gem, at ITB Berlin 2025
Located in the heart of the Balkans, Albania is a country of stunning nature, rich history, and warm hospitality From sunny beaches to snowy mountains, this up-and-coming destination is becoming increasingly popular…
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“Uncover Your Wild Side”: Montenegro’s vision for the future at ITB Berlin 2025
A deep dive into the country’s tourism strategy, shifting traveller trends, and plans for European collaboration ITB Berlin News spoke with Ana Tripkovic Markovic, Director for the National Tourism Organisation of Montenegro,…
Dailynews
Costa Rica showcases data-driven sustainability at ITB Berlin 2025
At ITB Berlin 2025, Costa Rica is taking sustainable tourism to the next level by demonstrating how real impact can be measured and used to shape future policies. The current Chair of…
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Heritage and traditions at the heart of Barbados 2025 We Gatherin’ campaign
At ITB Berlin 2025, the Barbados Tourism Marketing Inc. (BTMI) will showcase its vibrant new campaign, We Gatherin’, a year-long celebration of Barbadian heritage, culture, and community. This initiative invites Barbadians living…
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Europe, the world’s top tourism destination in 2023
Europe accounted for 54.5% of all international tourist arrivals in 2023 according to UN Tourism. The continent welcomed 700.4 million foreign arrivals, only 5.7% below the numbers of 2019. Within the continent,…
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Eight halls dedicated to Europe at ITB Berlin 2024
Europe is present in 8 halls at ITB Berlin 2024, reflecting the popularity of the continent as a tourist destination. In Hall 8.2, the focus is on Cultural Tourism and Belgium. Eastern…
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Italian tourism aspires to even greater heights
Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press…
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Americas and the Caribbean at ITB Berlin 2024
The Americas and the Caribbean are back with a strong presence at ITB Berlin this year following a year of growth in tourism across the board. Destinations from these regions will be…
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Solid market recovery in 2023
In 2023, the Americas overall reached 90% of 2019 levels in international tourist arrivals according to UN Tourism, while both Central America and the Caribbean exceeded pre-pandemic levels. In its analysis of…
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Thailand to expand European market reach at ITB Berlin 2023
The Tourism Authority of Thailand is presenting its new campaign “Visit Thailand Year 2023: Amazing New Chapters”. With a delegation of 70 Thai tourism companies, the country has made creating a more…
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Japan links World Heritage Sites with iconic cherry-blossom trees
The best of Japan’s tourism is once again on show at ITB Berlin with a unique project. World Heritage Japan is connecting 16 World Heritage sites via a trail through the country’s…
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Bavarian way of life turns heads at ITB Berlin
Dozens of Bavarian partners are showcasing their latest tourism products in partnership with Bayern Tourismus Marketing at ITB Berlin 2023. Bayern, the state of Bavaria, is back at world’s biggest travel trade show…
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Berlin welcomes ITB back home
Finally, ITB Berlin is back in the German capital. Burkhard Kieker, CEO VisitBerlin, discusses the city’s tourism industry and top attractions in an exclusive interview with ITB Berlin News 2022 has been…
