ITB Berlin News:

REGIONAL SPOTLIGHT

Dailynews

Europe, the world’s top tourism destination in 2023

Europe accounted for 54.5% of all international tourist arrivals in 2023 according to UN Tourism. The continent welcomed 700.4 million foreign arrivals, only 5.7% below the numbers of 2019. Within the continent,…
Dailynews

Eight halls dedicated to Europe at ITB Berlin 2024

Europe is present in 8 halls at ITB Berlin 2024, reflecting the popularity of the continent as a tourist destination. In Hall 8.2, the focus is on Cultural Tourism and Belgium. Eastern…
Dailynews

Italian tourism aspires to even greater heights

Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press…
Dailynews

Americas and the Caribbean at ITB Berlin 2024

The Americas and the Caribbean are back with a strong presence at ITB Berlin this year following a year of growth in tourism across the board. Destinations from these regions will be…
Dailynews

Solid market recovery in 2023

In 2023, the Americas overall reached 90% of 2019 levels in international tourist arrivals according to UN Tourism, while both Central America and the Caribbean exceeded pre-pandemic levels. In its analysis of…
Dailynews

Thailand to expand European market reach at ITB Berlin 2023

The Tourism Authority of Thailand is presenting its new campaign “Visit Thailand Year 2023: Amazing New Chapters”. With a delegation of 70 Thai tourism companies, the country has made creating a more…
Dailynews

Japan links World Heritage Sites with iconic cherry-blossom trees 

The best of Japan’s tourism is once again on show at ITB Berlin with a unique project. World Heritage Japan is connecting 16 World Heritage sites via a trail through the country’s…
Dailynews

Bavarian way of life turns heads at ITB Berlin

Dozens of Bavarian partners are showcasing their latest tourism products in partnership with Bayern Tourismus Marketing at ITB Berlin 2023. Bayern, the state of Bavaria, is back at world’s biggest travel trade show…
Dailynews

Berlin welcomes ITB back home

Finally, ITB Berlin is back in the German capital. Burkhard Kieker, CEO VisitBerlin, discusses the city’s tourism industry and top attractions in an exclusive interview with ITB Berlin News 2022 has been…