Eight halls dedicated to Europe at ITB Berlin 2024

Europe is present in 8 halls at ITB Berlin 2024, reflecting the popularity of the continent as a tourist destination. In Hall 8.2, the focus is on Cultural Tourism and Belgium. Eastern Europe is in Halls 10.2 and 11.2, while Hall 18 welcomes the UK, Ireland, Scandinavia, the Baltic States and Ukraine.

German-speaking countries as well as Slovenia are centralised in hub27 this year. Germany is represented by the German National Tourist Board and almost all the federal States. Hall 1.1 features Mediterranean countries such as Greece, Cyprus, Albania and Italy. In Hall 1.2 visitors can find Malta, Croatia, Kosovo and Bosnia while the Spanish tourism industry is also making a strong showing in Hall 2.1. Finally, Turkey and Bulgaria can be found in Hall 3.2.