ITB Berlin News:



Europe, the world’s top tourism destination in 2023

Europe accounted for 54.5% of all international tourist arrivals in 2023 according to UN Tourism. The continent welcomed 700.4 million foreign arrivals, only 5.7% below the numbers of 2019. Within the continent,…

Eight halls dedicated to Europe at ITB Berlin 2024

Europe is present in 8 halls at ITB Berlin 2024, reflecting the popularity of the continent as a tourist destination. In Hall 8.2, the focus is on Cultural Tourism and Belgium. Eastern…

Italian tourism aspires to even greater heights

Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press…

Berlin welcomes ITB back home

Finally, ITB Berlin is back in the German capital. Burkhard Kieker, CEO VisitBerlin, discusses the city’s tourism industry and top attractions in an exclusive interview with ITB Berlin News 2022 has been…