Bavarian way of life turns heads at ITB Berlin
Dozens of Bavarian partners are showcasing their latest tourism products in partnership with Bayern Tourismus Marketing at ITB Berlin 2023.
Bayern, the state of Bavaria, is back at world’s biggest travel trade show with an impressive stand designed to facilitating networking. This year, Bayern Tourismus Marketing (BayTM) can be found with some 40 Bavarian partners in Hall 6.2, dubbed the The “Bayernhalle”. The wooden stand includes 11 exhibition modules featuring a Bavarian bar with many meeting tables and a large BayTM information counter. “At the Bayernhalle we present the free state as an attractive destination, together with around 40 Bavarian partners present across a total 425m² area.” This way, visitors can get a feel for the Bavarian way of life while conducting business meetings. 21 Bavarian partners, housed in the centre of the stand, are available for meetings and one-to-one discussions. This organisation ensures that the best conditions for networking and doing business are maintained during the trade show. Bavaria and its partners are presenting a wide range of tourism products, from winter sports and outdoor activities to cultural tours and city breaks. Visitors are advised to make an appointment either in person or via ITBxplore in order to guarantee the optimum conditions for their discussion. They will also be able to enjoy a traditional Bavarian beverage and learn about the region’s many tourist attractions. Members of the BayTM team and its affiliate Bavarian partners are standing by to welcome visitors, including: Munich Tourism, OBS OnlineBuchungService GmbH, Regensburg Tourismus GmbH, Regio Augsburg Tourismus GmbH, Rothenburg Tourismus Service, City of Rothenburg ob der Tauber, City of Bad Kissingen, Kissinger Sommer, City of Erding, Tourismus Oberbayern München eV, Tourismus Oberstdorf, Tourismusverband Allgäu/Bavarian-Swabia e. V., Franconian Tourist Association, Eastern Bavaria Tourist Association, Fichtelgebirge Tourist Office, Zugspitz Region GmbH.
