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TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
Scroll to read the Day 2 edition 📰
2025 DAY 2 NEWS

Tallinn wins ITB Earth Award 2025 for its groundbreaking Anti-Waste Revolution

Mar 4, 2025 Read: < 1 min.
Tallinn received the ITB Earth Award 2025 at the Green Destinations Top 100 Story Awards yesterday, recognising its innovative approach to sustainability. The Estonian capital, long known for its Singing Revolution, is now leading an Anti-Waste Revolution, setting new standards for eco-friendly urban development. The city's transformation began with the Nation's Backbone Event, a country-wide…
2025 DAY 2 NEWS

Get on a bike for a good cause with Utrecht

Mar 4, 2025 Read: < 1 min.
Visitors have the chance to get some exercise for a good cause during ITB Berlin 2025. At the Netherlands stand, Utrecht Marketing and the Netherlands Board of Tourism & Conventions (NBTC) are inviting people to jump on the stand's bike at the show. For every kilometre they ride, the NBTC will donate five euros to…
2025 DAY 2 NEWS

Costa del Sol highlights sustainability and gastronomy at ITB Berlin

Mar 4, 2025 Read: < 1 min.
Costa del Sol is present at ITB Berlin 2025 with a large stand emphasising the region's gastronomy. In particular, it is highlighting the region of Antequera, home to olive oil and traditional Mediterranean dishes. At lunchtime, ITB Berlin visitors can indulge in cheese, ham and local wine and beer from the province of Malaga. Costa…
2025 CONVENTION DAY 2

Wyndham Hotels & Resorts concentrates on a focused portfolio that resonates with guests and hoteliers

Mar 4, 2025 Read: 2 min.
Ahead of his participation in the panel at ITB Berlin this year, EMEA President Dimitris Manikis told ITB Berlin News about Wyndham Hotels & Resorts' unique differentiation strategies Tomorrow's panel is an opportunity for hotel owners, investors, marketers, and travel professionals to gain a fresh perspective on how to make smart brand choices that create…
2025 CONVENTION DAY 2

Expedia Group and the power of partnerships

Mar 4, 2025 Read: < 1 min.
Ahead of his live fireside chat today, Chief Commercial Officer Greg Schulze touched on Expedia Group's approach to partnerships. Why are lasting partnerships such an important part of the travel industry?For more than 25 years, Expedia Group has provided a global marketplace for travellers and companies. Travel partnerships are vital for industry growth, enabling supply…
2025 CONVENTION DAY 2

A positive outlook for the events sector

Mar 4, 2025 Read: < 1 min.
ITB News Berlin spoke with Federico Toja, Director Chapter Operations Europe at Meeting Professionals International (MPI), about the encouraging projections for the sector over the next 12 months. What are some of the challenges facing meeting professionals today when it comes events-related decisions?Rising costs for the various components of an event; safety and uncertainties due…
2025 DAY 2 TRADE TALK

“Flexibility, personalisation and sustainability are key for travellers”

Mar 4, 2025 Read: 2 min.
Holidays.ch Managing Director Martin Meux tells ITB Berlin News about the foreseeable future of package holidays and how it is strengthening its relationship with Condor Holidays.ch specialises in dynamic package holidays for seamless, flexible and tech-driven travel. Martin Meux talks about travellers' priorities, changes in behaviour and the impact of technology. Do you have any…
2025 DAY 2 EXCLUSIVE INTERVIEW

Dominican Republic: A multifaceted destination creating growth

Mar 4, 2025 Read: 3 min.
The Dominican Republic, one of the most popular islands of the Caribbean, has brought its tourism attractions to ITB Berlin ITB Berlin News spoke with David Collado, Minister of Tourism for the Dominican Republic, about reshaping marketing initiatives and strengthening cooperation between the private and public sectors. In 2024, the Dominican Republic reached over 11…
2025 DAY 2 EXCLUSIVE INTERVIEW

Measuring the impact of tourism beyond GDP

Mar 4, 2025 Read: 4 min.
ITB Berlin News spoke with Zoritsa Urosevic, UN Tourism Executive Director, in an exclusive interview ahead of her keynote tomorrow The UN Tourism Barometer for 2024 shows that tourism is back and thriving. Next on the agenda is the World Tourism Report Index, which will measure sustainability through a number of data-driven factors. Can you…
2025 DAY 2 SPECIAL FEATURES sustainable tourism

ITB Berlin: A hub for sustainable and responsible tourism

Mar 4, 2025 Read: 2 min.
This year, ITB Berlin 2025 is focusing more than ever on sustainable tourism and social responsibility in response to travellers' increasingly heightened sensitivity to these topics. Visitors to the show can listen, meet and discuss with high-profile panels at the ITB Berlin Convention and discover forward-looking initiatives by exhibitors from 26 countries in Hall 4.1.…
2025 DAY 2 SPECIAL FEATURES sustainable tourism

Albania’s expanded network connectivity a draw for tourists

Mar 4, 2025 Read: 2 min.
Albania's leading telecommunications provider, One Albania, adds another feature to the destination's appeal: expanded network coverage for seamless communication throughout the country One Albania is a key partner in the development of tourism in Albania and has also supported cultural, tourism, and sporting events, and made considerable investments in infrastructure. The unique geographical location, favourable…
2025 DAY 2 GASTRONOMY SPECIAL FEATURES

Austria: Innovation along with culinary and cultural delights at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
Austria is highlighting its rich culinary tradition together with culture and digital innovations during ITB Berlin 2025. Chefs, start-ups and cultural destinations promise an unforgettable experience. Austria is back at ITB Berlin this year with 71 tourism partners showcasing their offerings at the country's 900m² stand. With the return of the MICHELIN restaurant guide in…
2025 CRUISES DAY 2 SPECIAL FEATURES

A busy summer for MSC Cruises

Mar 4, 2025 Read: < 1 min.
In April, MSC Cruises is launching its newest flagship vessel, MSC World America while offering new itineraries and exciting destinations. MSC Cruises remains a market leader in Europe, South America, the Middle East and Southern Africa, with a growing presence in North America and the Far East. MSC Cruises continues to expand its offering with…
2025 CRUISES DAY 2 SPECIAL FEATURES

Cruise lines on course for continued growth at ITB Berlin

Mar 4, 2025 Read: 2 min.
The cruise market is set for strong growth in the years ahead, and the presence of the segment at ITB Berlin this year reflects this upward trend. Cruises are gaining in popularity around the world. According to the report of the Cruise Lines International Association (CLIA) published in May 2024, the global cruise market attracted…
2025 CRUISES DAY 2 SPECIAL FEATURES

UNITED WATERWAYS: Tailor-made cruise products at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
As a leading white-label passenger ship management group, UNITED WATERWAYS offers expertise to guide customers through the process of entering the cruise market with custom-branded vessels. UNITED WATERSAYS business services expand the customer ecosystem for global brands and local clients as a one-stop shop for cruise infrastructure. As a comprehensive white-label partner, the company enhances…

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