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TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
Scroll to read the Day 2 edition 📰
2025 DAY 2 LUXURY TRAVEL SPECIAL FEATURES

Rotana: Strategic expansion and a strong service culture

Mar 4, 2025 Read: 2 min.
ITB Berlin News sat down with Eddy Tannous, Chief Operating Officer of Rotana, to talk about the brand's keys to success and strategic growth Rotana manages a portfolio of over 100 hotels and resorts throughout the Middle East, Africa, Eastern Europe and Türkiye. With 45 new locations set to open in the next few years,…
2025 DAY 2 LUXURY TRAVEL SPECIAL FEATURES

ITB Berlin Home of Luxury reflects the significance of the luxury travel market

Mar 4, 2025 Read: < 1 min.
The luxury travel market, a powerhouse valued at €850 billion in 2023, is continuing to expand. According to the market research and consulting firm Allied Market Research (AMR), the luxury market is projected to reach €2,047 billion by 2035, growing at a Compound Annual Growth Rate (CAGR) of 7.4% between 2024 and 2035. This dynamic…
2025 DAY 2 LUXURY TRAVEL SPECIAL FEATURES

Mauritius offers travellers quality leisure time and authentic luxury experiences

Mar 4, 2025 Read: 2 min.
The Mauritius Tourism Promotion Authority is at ITB Berlin 2025 together with 39 Mauritian partners including airlines, hotels, destination management companies, among others. ITB Berlin News spoke with Claire Le Lay, Chairperson Mauritius Tourism Promotion Authority, about Mauritius' tourism goals and priorities at the show this year. What are some of your main goals for…
2025 DAY 2 LUXURY TRAVEL SPECIAL FEATURES

Atmosphere Core marks its entry into Europe with latest heritage hotel

Mar 4, 2025 Read: < 1 min.
At ITB Berlin 2025, Atmosphere Core confirmed the launch of its newest heritage property in Italy in 2026, making the brand's expansion into Europe. Hospitality company Atmosphere Core is making its first foray into Europe with the launch of Borgo Monchiero Heritage by Atmosphere, in the Piedmont region in northern Italy. The property is set…
2025 DAY 2 HOSPITALITY SPECIAL FEATURES

Villa Haven: A sanctuary in the Maldives

Mar 4, 2025 Read: 2 min.
Villa Haven by Villa Resorts is nestled in the heart of the Maldives and setting a new standard for luxury stays Guests are invited to celebrate nature, embracing an experience that intertwines breathtaking landscapes with captivating local culture. In the spotlight this year at ITB Berlin, Villa Haven is not just a resort; it is…
2025 DAY 2 HOSPITALITY SPECIAL FEATURES

Elevating luxury in Sri Lanka with Signature Selection

Mar 4, 2025 Read: 2 min.
ITB Berlin News spoke with Johan Aschan, Area Vice President, Sri Lanka Resorts & General Manager, Cinnamon Bentota Beach - Signature Selection, about the strategic new positioning and luxury offers of the resort. How does Signature Selection elevate the guest experience at Cinnamon Bentota Beach - Signature Selection, and what inspired this luxury repositioning?One of…
2025 DAY 2 HOSPITALITY SPECIAL FEATURES

Ensana expands its leading health spa portfolio across Europe

Mar 4, 2025 Read: < 1 min.
Ensana is one of Europe's leading health spa hotel brands, setting the standard for transformative health and wellness experiences across its nine destinations. Ensana has developed a unique integrative health concept, combining the healing power of natural resources with medical expertise and modern diagnostic methods to help guests achieve their personal health goals. The brand…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

“Bahrain. An Island, Limitless.” – A destination of culture, luxury, and adventure

Mar 4, 2025 Read: < 1 min.
"Bahrain. An Island, Limitless." is the new slogan the destination is highlighting at the show this year, shining the spotlight on its wide range of tourism experiences. A hidden gem in the heart of the Arabian Gulf, Bahrain blends rich history with modern luxury, and is known for its warm hospitality and vibrant culture. From…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

The Middle East and Africa: Incredible tourist arrival recovery in 2024

Mar 4, 2025 Read: < 1 min.
UN Tourism data shows that in 2024, the Middle East and Africa had fully recovered from the pandemic years. Total international tourist arrivals reached 95 million for the Middle East, making it the strongest-performing region compared to 2019. International arrivals stood at 32% above pre-pandemic levels last year. Growth was driven by an exceptional increase…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Growth in space for the Middle East at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
Countries from the Arabic peninsula and the Middle-East are setting an impressive tone at the show this year with major presentations, emphasising their growing importance as tourism destinations on the world stage. Saudi Arabia is the largest exhibitor in Hall 4.2, sharing the space with Qatar, Jordan and first-time exhibitor this year Diriyah. Hall 2.2…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

A summer cool down in Oman

Mar 4, 2025 Read: 3 min.
From verdant landscapes and shady river gorges to snorkelling, golfing and kitesurfing, Oman offers summer travellers a variety of refreshing activities ITB Berlin 2025 attendees who may have thought Oman was too hot during the summer are being pleasantly surprised by its wealth of cooling options. While temperatures on the Arabian Peninsula may rise above…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi Arabia cruise world takes off with Aroya Cruises and Jabal AlSabaya Island

Mar 4, 2025 Read: < 1 min.
Saudi Arabia has the goal of becoming a new destination for cruises. At ITB Berlin 2025, Aroya Cruises and Jabal AlSabaya Island are leading the Kingdom's achievements in the cruise sector. Aroya Cruises, a division of Cruise Saudi, was launched in June 2023 and is enjoying rapid development. In December 2024, the company's first commercial…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Diriyah at ITB Berlin 2025: Where heritage meets modern luxury

Mar 4, 2025 Read: 2 min.
Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern pleasures of fine dining, nature, and dynamic seasonal activities. Diriyah is showcasing its growing tourism offering at ITB Berlin 2025. The starting point…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi Arabia ramps up its calendar of sports events

Mar 4, 2025 Read: 3 min.
ITB Berlin News caught up with the Saudi Tourism Authority's CEO Fahd Hamidaddin to find out how Saudi is developing its sports tourism sector with an increasing number of international events Key milestones in the destination's sports tourism journey include the Formula 1 in Jeddah, the WTA Finals, the inaugural Olympic Esports Games in 2027, and…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi at ITB Berlin 2025: A journey like no other

Mar 4, 2025 Read: 3 min.
Saudi is once again surprising visitors at ITB Berlin by offering its blend of tradition, heritage and hospitality At the show this year, visitors can immerse themselves in one of the world's most multi-faceted destinations—a destination preserving its history and heritage while looking to the future. The Heart of Arabia: Where heritage and hospitality intertwine…

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