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A WORLD FOR
ALL SEASONS

Celebrating year-round, sustainable travel across the globe.
Scroll to read the Day 1 edition 📰
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

“Uncover Your Wild Side”: Montenegro’s vision for the future at ITB Berlin 2025

Feb 28, 2025 Read: 3 min.
A deep dive into the country’s tourism strategy, shifting traveller trends, and plans for European collaboration ITB Berlin News spoke with Ana Tripkovic Markovic, Director for the National Tourism Organisation of Montenegro, about the destination’s growing popularity, new campaign, and the importance of sustainability for the entire industry. How would you describe the growth of…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

“There has never been a better time to visit Armenia”

Feb 28, 2025 Read: 3 min.
Tourism is an important part of the Armenian economy, and a priority for the country currently undergoing a tourism renaissance ITB Berlin News spoke with Gevorg Papoyan, Minister of Economy of the Republic of Armenia, and Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, to get the full picture on how tourism is driving…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

HeyTrip makes ITB Berlin debut

Feb 28, 2025 Read: < 1 min.
HeyTrip is at ITB Berlin for the very first time this year, and exited to be here. Established in 2007 and headquartered in Guangzhou, HeyTrip is a digital technology-driven internet travel company providing distribution services for global hotels, cars, and flights. Their mission is to break the boundary of efficiency via digital technology, building a…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Keeping up with the ever-evolving travel tech sector at ITB Berlin

Feb 28, 2025 Read: < 1 min.
Tourism is increasingly being impacted by digital technology as automation and IA reshape all aspects of the industry. At ITB Berlin 2025, visitors can discover the full spectrum of technological solutions in seven halls – 4.1, 5.1, 6.1, 7.1c, 8.1, 9 and 10.1 – and be part of an impressive programme of panel discussions, keynote…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

CodeGen introduces new AI-driven solutions at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
CodeGen, a leading travel technology provider, is showcasing the new AI-driven upgrades to its flagship platform, TravelBox, at this year's ITB Berlin. TravelBox AI aims to streamline the travel booking process for both B2B and B2C customers. It includes cutting-edge product discovery tools to personalise and enhance the traveller experience, intelligent cross-selling to maximise revenues,…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Exely’s Rate Match: Ensuring price consistency for more direct hotel bookings

Feb 28, 2025 Read: 2 min.
At ITB Berlin this year, Exely is presenting the outstanding results of Rate Match, a recently released feature that keeps hotel website rates aligned with OTA offers. Currently, Rate Match generates 48% of the website revenue for its users. Hotels sometimes miss out on direct bookings because OTA rates are lower than those on their…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Babylon: Pioneering the future of B2B travel technology

Feb 28, 2025 Read: 2 min.
In today’s evolving travel landscape, Babylon Booking and Babylon Holiday empower travel agencies, OTAs, and tour operators with cutting-edge technology and exclusive partnerships At ITB Berlin 2025, Babylon is presenting its innovative flight and hotel booking resources that help travel professionals optimise their business operations. Babylon Booking: Fast, efficient access to 500 airlines Representing the…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

RateHawk: Supercharging the B2B travel industry

Feb 28, 2025 Read: < 1 min.
Felix Shpilman, CEO of Emerging Travel Group, the travel tech company behind RateHawk, outlines how the booking platform is boosting the B2B travel sector with its extensive inventory of accommodations and travel services. What can you tell us about RateHawk?RateHawk is an online system for booking hotels, air tickets, transfers, and other services for travel…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

AI-driven revolution in ticketing efficiency: UNIFIFI‘s next-gen solution at ITB Berlin

Feb 28, 2025 Read: < 1 min.
UNIFIFI Group's innovative implementation of AI in ticket distribution and customer service marks a significant leap forward in modernising the industry. The Unififi Cloud platform is innovating the sector by implementing ground-breaking artificial intelligence (AI) solutions that remove the manual hassle of airline ticket processes such as refunds and rescheduling. "The airline ticket industry has…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Air transport reaches new heights in 2024 with close to five billion passengers

Feb 28, 2025 Read: < 1 min.
The International Air Transport Association (IATA) released their 2024 full-year passenger market performance, showing record high demand cumulating in a total of 4.89 billion passengers worldwide. While exact passengers numbers have not been confirmed yet, IATA released 2024 data measured in revenue passengers kilometers (RPK) as well as total capacity in available seat kilometers (ASK).…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Daytrip gives travellers more opportunities to explore off-the-beaten-path places in one day

Feb 28, 2025 Read: < 1 min.
Daytrip, a global travel platform providing private door-to-door car transfers with English-speaking drivers in over 130 countries, announces the launch of “day trips.” Expanding on the brand's existing one-way and return transfers, the new offering provides more than a thousand day trips in over 200 locations, giving travellers the option to explore hidden gems as…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Sharebox debutes groundbreaking vehicle rental solutions at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
image ici : https://drive.google.com/drive/folders/1IvyUE0PI_3jkVJzjnMpm7et1E3xWrN4g?usp=sharing Sharebox, a global pioneer in self-service kiosks and digital solutions for the mobility and automotive industry, is presenting a new vehicle rental initiative at ITB Berlin 2025. Visitors to the show can learn about Sharebox’s latest self-service solutions, which are designed to reduce friction and overhead in the vehicle rental process—boosting…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Transport back with a strong presence at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
Transport solutions are always an important part of ITB Berlin. Once again this year, Hall 25 is welcoming a large number of transport providers, with a strong emphasis on the cruise segment. Exhibitors present include AIDA (Carnival Corporation, Princess Cruises, Costa Cruises, P&O Cruises), MSC Norwegian Cruise Lines, Royal Caribbean Cruises, Disney, and for the…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Airports of Thailand: Enhancing infrastructure while promoting sustainability

Feb 28, 2025 Read: 2 min.
Here at ITB Berlin 2025, Airports of Thailand Public Company Limited (AOT), which runs six significant airports serving the nation's main gateways, is showcasing its ongoing advancements and strong emphasis on eco-friendly operations. ITB Berlin News spoke with Dr Kerati Kijmanawat, President of AOT, about the airports' latest innovations and priorities. AOT operates major airports…
2025 DAY 1 SPECIAL FEATURES TRANSPORTS

Europcar Mobility Group showcases diverse solutions at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
Europcar Mobility Group is at ITB Berlin 2025 presenting its wide range of car and van rental services for individuals and businesses. Europcar Mobility Group, a global mobility company with a leading position in Europe, boasts 75 years of expertise. Today more than ever, the group is committed to delivering simple, seamless, innovative solutions that…

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