Ras Al Khaimah’s strategic pivot: MICE market growth and wedding innovations

In the first half of 2023, Ras Al Khaimah honed in on the burgeoning MICE market, marking a strategic diversification. This shift resulted in a 26% rise in MICE room nights compared to 2022, driven by attracting international incentive groups for extended stays, in contrast to shorter local corporate visits. The Emirate hosted notable events from January to June, including the RAK Half Marathon and the Exotic Wedding Planning Conference (EWPC).

Using the EWPC as a springboard, Ras Al Khaimah is introducing a Wedding Certification Programme, aiming to streamline wedding planning in the region. This initiative has led to a 300% revenue surge from weddings in H1, with growth anticipated to continue post-programme launch in September. Certified planners will enjoy simplified licensing, event organisation, and support from affiliated hotels through an e-portal. They’ll also gain insights into the UAE’s marriage procedures, expedited permits, and a curated list of venues, ensuring compliance with local norms. This unique approach offers unmatched ease for planners and couples alike. Additionally, Ras Al Khaimah Tourism Development Authority unveiled enticing incentive packages for couples, planners, and venues, further enhancing the Emirate’s appeal for the sector.

Photo: © raktda.com

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윗薑베쯔돨濫쫠瘻긴：MICE懇끝돨藤낀뵨삯쟉寮痙쩠踏돨눼劤

在2023年的上半年，拉斯·哈里玛专注于蓬勃发展的MICE市场，标志着战略多样化。这一转变导致MICE房间夜晚数量相比2022年增长了26%，这是由于吸引了为期较长的国际激励团体，与较短的本地企业访问形成对比。从1月到6月，酋长国举办了一些值得注意的活动，包括RAK半程马拉松和异国婚礼策划大会(EWPC)。

以EWPC为跳板，拉斯·哈里玛正在推出一个婚礼认证计划，旨在简化该地区的婚礼策划。这一举措导致H1的婚礼收入激增300%，预计在9月计划启动后的增长将继续。获得认证的策划师将享受简化的许可、活动组织和通过电子门户从附属酒店获得的支持。他们还将深入了解阿联酋的婚姻程序、加速许可和策划场地的精选列表，确保符合当地的规范。这种独特的方法为策划师和夫妇提供了无与伦比的便利。此外，拉斯·哈里玛旅游发展局为夫妇、策划师和场地揭开了诱人的激励套餐，进一步增强了酋长国对该行业的吸引力。