Ras Al Khaimah’s strategic pivot: MICE market growth and wedding innovations

In the first half of 2023, Ras Al Khaimah honed in on the burgeoning MICE market, marking a strategic diversification. This shift resulted in a 26% rise in MICE room nights compared to 2022, driven by attracting international incentive groups for extended stays, in contrast to shorter local corporate visits. The Emirate hosted notable events from January to June, including the RAK Half Marathon and the Exotic Wedding Planning Conference (EWPC).

Using the EWPC as a springboard, Ras Al Khaimah is introducing a Wedding Certification Programme, aiming to streamline wedding planning in the region. This initiative has led to a 300% revenue surge from weddings in H1, with growth anticipated to continue post-programme launch in September. Certified planners will enjoy simplified licensing, event organisation, and support from affiliated hotels through an e-portal. They’ll also gain insights into the UAE’s marriage procedures, expedited permits, and a curated list of venues, ensuring compliance with local norms. This unique approach offers unmatched ease for planners and couples alike. Additionally, Ras Al Khaimah Tourism Development Authority unveiled enticing incentive packages for couples, planners, and venues, further enhancing the Emirate’s appeal for the sector.

Photo: © raktda.com

Stand AI:E01




Leave a Comment

Your email address will not be published. Required fields are marked *