Georgia presents its diverse tourism offering at ITB China 2024

Hosted by the Georgian National Tourism Administration, Georgia’s 81 square metre pavilion at ITB China this year highlights the diversity of its tourism landscape, embracing nature, a rich cultural heritage, culinary arts, 8,000 years of winemaking history, outstanding nightlife, and genuine hospitality.

Georgia’s 18,000-foot mountain peaks, ancient wine country, Black Sea coast, stunning cathedrals and simple monasteries, along with its tradition of feasting, singing, and dancing, bring visitors back time and time again. But as numerous surveys have shown, what makes Georgia an unforgettable destination is Georgian hospitality, the relationships travellers establish with local people, and Georgians’ desire to help in any way they can.

The country is demonstrating its hospitality at ITB China 2024 and showcasing Georgia’s diverse tourism offering by inviting visitors to its impressive pavilion hosted by the Georgian National Tourism Administration. Boasting 14 co-exhibitors, including five representatives from the public sector, the pavilion also offers visitors an opportunity to meet with representatives from Destination Management Organisations (DMOs) who can provide valuable insights into Georgia’s tourism landscape and facilitate partnerships.

Visitors to the Georgian pavilion can expect immersive experiences, engaging presentations, and networking opportunities with key stakeholders from the country’s tourism industry. Whether they are looking for adventure, culture, or leisure, Georgia invites visitors to embark on a journey of discovery at ITB China 2024 and let the spirit of Georgia inspire their next travel story.

Leave a Comment

Your email address will not be published. Required fields are marked *