Villa Nautica embodies Villa Resorts’ strategy of added value and fresh concepts

Villa Resorts is presenting a new strategy at ITB China this year, hinging on a move away from the islands competing with each other on volume and price and towards growing earnings by creating real value for guests with fresh concepts, improved products, great service and new branding. Villa Resorts wants to help restore people to a better and stronger place in their lives, using the natural beauty of the brand’s locations and the native warmth of its people.

Villa Nautica embodies this new resort concept with its Quayside Living. Villa Resorts has transformed the island from a simple paradise into a Maldivian marina and an intersection of nationalities, fashions and the latest global trends. Villa Nautica is aimed at guests aged 30-60 and will target five audiences based on their individual requirements. These audiences include luxury influencers; a segment of the MICE market preferring to conduct business with fewer formalities; group travellers looking for a party spot that is both glamorous and comfortable; fashionable families with a taste for luxury; and socialite couples who do not have children or don’t have them yet. All five of these target audiences share a desire to experience a trendy and extravagant seafarer lifestyle.

The Quayside Life design philosophy focuses on glamour and style with a strong emphasis on the opulent high-life look. Interiors are contemporary but cosy and welcoming with crisp blues complemented by timeless black and white photographs and handpicked accessories creating a chic yet carefree environment. Each room evokes a sense of calm with a neutral palette, warm woods, and accents of bright blue and sailor stripes.

Villa Nautica also offers guests a a wide range of diving excursions as well as a full spa and wellness space surrounded by tropical gardens. Visitors to ITB China 2024 can find out more about Villa Resorts’ new strategy and resorts on their stand.

Stand E01

Photo: © Villa Resorts

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