ITB China gets ready for a strong show in 2024 with numbers on par with 2019

With over 600 exhibitors expected as well as more than 1,000 quality buyers, ITB China 2024 is showing a 60% scale increase compared to 2023. Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the resurgence of China’s travel market.”

Exhibitors this year are set to showcase the entire spectrum of the travel trade, including Leisure Travel, MICE, Business Travel, and Travel Technology. Visitors to the show can discover 11 new destinations on the show floor, including Almaty, Bahrain, Buenos Aires, Georgia, Hawaii, Korea, Morocco, Peru, Romania, Sarawak, and Uzbekistan.

On the buyers side, ITB China’s Hosted Buyer Program will facilitate B2B meetings between exhibitors and high-quality buyers. This year, the show is welcoming over 1,000 hand-selected buyers, representing a 40% increase compared to 2023. Buyers will cover the entire spectrum of the travel industry supply chain, with 65% focusing on leisure travel and 35% on MICE and corporate travel.

The inaugural Inbound Buyer Program has been launched in response to strong market demand from overseas for Chinese products. International buyers from leading source markets with a strong interest in various Chinese product categories will be participating.

With a line-up of about 100 exceptional speakers covering 50 thought-provoking topics, ITB China Conference will offer a wide range of quality content and insights, addressing the top preoccupations of the industry and providing an in-depth understanding of the Chinese and global tourism market. For the first time, ITB China is introducing a “China Inbound Tourism” content section, inviting overseas experts and industry leaders to explore opportunities for Chinese inbound growth.

This year’s event will feature various networking sessions, including the Official Opening Dinner with this year’s Partner Destination the Maldives. Ms Fathmath Thaufeeq, Managing Director & Chief Executive Officer of the Maldives Marketing & Public Relations Corporation (MMPRC), the National Tourism Promotion Body of the Maldives, is enthusiastic about the partnership: “We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings.”

Photo: ©2023

2024 ITB China全力回归备受期待,规模与2019年相当

预计本届展会将有超过600多家参展商、1000多位高质量精选买家参加,规模较2023年大幅增长60%。ITB China副总经理李佳表示:“展会截至目前的注册参展商以及买家的规模与数量证明了中国旅游市场正在强劲复苏。”

ITB China将一如既往地展示整个旅游业的行业业态,参展商类别包括休闲旅游、会奖旅游(MICE)、商务旅行和旅游科技。展会参观者还可以现场了解11个新增旅游目的地,包括阿拉木图、巴林、布宜诺斯艾利斯、格鲁吉亚、夏威夷、韩国、摩洛哥、秘鲁、罗马尼亚、砂拉越和乌兹别克斯坦。

在采购商方面,ITB China 推出的“特邀买家计划”(Hosted Buyer Program)旨在促进参展商与优质买家之间达成切实有效的B2B会议,从而推动业务合作。今年,展会预计迎来超过1000多位精选买家,较2023年显著增长40%。这些优质买家将涵盖整个旅游行业供应链,其中65%侧重于休闲旅游,35%侧重于会奖旅游和企业商旅。

此外,为满足海外市场对中国入境游产品日益增长的需求,ITB China首次推出“入境游买家计划”(Inbound Buyer Program),来自主要客源市场的国际买家均积极参加,并对中国各地的旅游资源表现出浓厚兴趣与期待。

ITB China论坛会议将邀请约100位优秀演讲嘉宾,就50余个主题提供丰富的内容和见解,引领与会者探讨行业关注热点,以帮助与会者深入了解中国和全球旅游市场。ITB China还将首次推出“中国入境旅游”内容板块,邀请旅游经济领域的海外专家和行业领袖,共同探讨中国入境游的复苏增长和前景预测。

今年的展会将举办多项丰富的交流活动,包括与今年的官方合作伙伴目的地马尔代夫共同举办的官方开幕晚宴。马尔代夫国家旅游促进机构——马尔代夫市场营销与公共关系公司(MMPRC)执行总裁兼首席执行官Fathmath Thaufeeq对此合作表示:“我们感到非常激动和荣幸,能携手我们的全球合作伙伴与来自中国的旅游业界接触,分享马尔代夫的最新资讯、引人入胜的旅游产品和无与伦比的服务。”

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