Istanbul targets MICE tourism at ITB China 2024

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Istanbul has become an important MICE destination on the world stage in recent years. Combining East and West, Asia and Europe, tradition and innovation, Istanbul is a capital of culture, civilisation and business.

The Istanbul Convention & Visitors Bureau – ICVB is a non-profit destination marketing organisation working as a branch of Tourism Development & Education Foundation – TUGEV. ICVB’s main goal is to represent Istanbul around the world and to seek international associations and corporations planning to hold high-profile international congresses and events. ICVB members include the leading corporations and associations involved in tourism and MICE industries.

There are four different congress/meeting areas in Istanbul: the Congress Valley, Anatolian Side, Golden Horn, and Airport Area. There are seven congress centres and three exhibition centres, all of which have a simultaneous total event capacity of 30,000 maximum. One of the biggest advantages of Istanbul as a MICE destination is that the city and congress centres have the infrastructure and state-of-the-art technology to serve all kinds of events.

Stand D17




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