Berlin “a gateway to central Europe”

VisitBerlin is presenting at ITB China this year and for Ralf Ostendorf, Director Market Management & Media Relations for Asia, North America, Australia and the Middle East, this physical presence in China is essential: “For us it’s really important to showcase the world of Berlin to the Chinese market, and to do whatever we can to help with the recovery.” When asked about the importance of Chinese travellers, Ralf Ostendorf underlined that this is where the market is developing: “You have to be here on the market.”

Berlin is highlighting two main events at ITB China this year: the UEFA Euro 2024 football tournament, which will be held in Germany, and the 35th anniversary of the fall of the Berlin wall. Ralf Ostendorf emphasised that he wants to present Berlin as “an open-minded city” and “a gateway to central Europe”.

Stand D01

Leave a Comment

Your email address will not be published. Required fields are marked *