PKFARE: Leading the way in travel technology
The company is blending advanced solutions with strategic vision at ITB China
PKFARE, a subsidiary of Shenzhen Marco Polo Technology Co., Ltd., stands as a beacon in the travel technology sector. The company is renowned for its advanced technological solutions that streamline the booking process, provide dynamic pricing, and ensure seamless integration with various travel service providers.
The pandemic’s disruption to international travel prompted PKFARE to recalibrate its focus towards the domestic market and diversify its product offerings. This strategic adaptation bore fruit, with the company reporting a significant year-on-year revenue growth in 2022, surpassing pre-pandemic levels. This financial resilience is a testament to PKFARE’s proactive measures, including product upgrades and service optimisation, which played a pivotal role in aiding the broader recovery of the tourism sector.
At ITB China, PKFARE’s exhibition space offers attendees a comprehensive look into the company’s state-of-the-art solutions. A highlight is their fully automated after-sales system, launched in 2023, which is designed to enhance the customer experience by efficiently handling flight change notifications and ticket refunds.
Additionally, visitors can gain insights into PKFARE’s “New Era of Global Partners” plan. This initiative underscores the company’s commitment to global expansion and collaboration, aiming to re-establish and strengthen connections with customers and partners across the globe.
