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A WORLDWIDE
STAGE FOR TRAVEL

FROM BERLIN ACROSS THE GLOBE
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2025 DAY 1 NEWS

Jordan: A land of legendary trails

Feb 28, 2025 Read: 2 min.
Visitors to ITB Berlin can discover Jordan's famous hiking trails and adventure tourism at the show this year The Jordan Trail: A journey through time and nature Stretching over 675 kilometres from Um Qais in the north to Aqaba in the south, the Jordan Trail is one of the world’s most breathtaking long-distance hiking routes.…
2025 CONVENTION DAY 1

“Through video we are able to better visualise destinations”

Feb 28, 2025 Read: 2 min.
ITB Berlin News caught up with Roya Zeitoune, Head of YouTube Culture & Trends EMEA at Google, before her talk tomorrow covering video and marketing trends in travel. How is YouTube shaping the way people discover and plan their travel experiences today?YouTube is the second biggest search engine, after Google, so it's no surprise that…
2025 CONVENTION DAY 1

“I couldn’t ask for better networking opportunities”

Feb 28, 2025 Read: 2 min.
ITB Berlin News spoke with Christoph Debus, CEO at DERTOUR Group, ahead of his live interview today with Dr Markus Heller, Managing Partner at Dr. Fried & Partner GmbH, where he will share his industry insights. Can you tell us a little about your career path? How did you get to where you are today?I…
2025 DAY 1 TRADE TALK

“ITB Berlin is the perfect platform to connect with key players in the tourism industry.”

Feb 28, 2025 Read: 2 min.
ITB Berlin News spoke with Tim Jodts, Chief Supply Officer at travelWorld, about his career path within the industry and what he is looking for at the show this year Mr Jodts outlined the priorities of travellers today, how travelWorld is adapting its offer with the changing times and trends, and why ITB Berlin is…
2025 DAY 1 TRADE TALK

“When travellers experience destinations, they also experience the food culture”

Feb 28, 2025 Read: 2 min.
At this year's ITB Berlin, the topics of health and transformative hospitality are gaining momentum for destinations and hotel brands, and will be discussed in several sessions at the ITB Berlin Convention ITB Berlin News spoke with Cheryl Hines, an expert in the field, who is at ITB Berlin 2025 to foster collaborations promoting health…
2025 DAY 1 EXCLUSIVE INTERVIEW

Albania presents “high-quality, diverse, and authentic experiences” at ITB Berlin 2025

Feb 28, 2025 Read: 4 min.
ITB Berlin News sat down with Tourism and Environment Minister Mirela Kumbaro to discuss Albania's presence at this year's show and the destination's year-round, sustainable model This year's Official Host Country, Albania is presenting visitors with an immersive virtual journey through the country's tourism offerings. How does your role as this year’s Official ITB Berlin…
2025 ALBANIA DAY 1 EUROPE REGIONAL SPOTLIGHT

Discover Albania, Europe’s hidden gem, at ITB Berlin 2025

Feb 28, 2025 Read: 2 min.
Located in the heart of the Balkans, Albania is a country of stunning nature, rich history, and warm hospitality From sunny beaches to snowy mountains, this up-and-coming destination is becoming increasingly popular with travellers seeking memorable experiences.  There are many compelling reasons to visiting Albania, one being its location, which gives Albania a unique blend…
2025 ALBANIA DAY 1 EUROPE REGIONAL SPOTLIGHT

Sky Tour’s tailored travel experiences in Albania

Feb 28, 2025 Read: < 1 min.
Sky Tour is an award-winning tour operator specialised in groups, particularly for the Balkan region. They manage all aspects of ground handling for multi-destination tour series, leisure groups, incentives, etc. They aim to give all visitors to Albania an interesting and enjoyable experience. Sky Tour currently provide a wide range of services and packages. With…
2025 ALBANIA DAY 1 EUROPE REGIONAL SPOTLIGHT

From Albania to the World: Elite Travel Group at ITB Berlin

Feb 28, 2025 Read: < 1 min.
Elite Travel Group is presenting its wide variety of services at ITB Berlin this year, ranging from roadtrips, luxury solutions and MICE services to sun and beach packages and self-drive tours. The Group's mission and vision are to create "everlasting experiences". With a "heart rooted in Albania and a spirit reaching across the globe", they…
2025 ALBANIA DAY 1 EUROPE REGIONAL SPOTLIGHT

Building a greener future: How AOTE is transforming Albanian tourism

Feb 28, 2025 Read: < 1 min.
AOTE (Albanian Organisation of Tourism and Travel Enterprises) is a non-governmental organisation dedicated to promoting sustainable tourism practices that preserve natural landscapes, support local communities, and reduce the negative impacts of tourism on the environment. Founded in 2021, its mission is to foster responsible travel that respects both cultural heritage and the natural environment. AOTE…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Europe shines at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
Europe is in the spotlight at ITB Berlin 2025 thanks not only to Albania, this year's Official Host Country, but also to the outstanding presence of the region as a whole. Albania is of course taking centre stage with an enlarged exhibition area, but ITB Berlin visitors can also get a taste of all the…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Europe tourist arrivals surpassed 2019 numbers in 2024

Feb 28, 2025 Read: < 1 min.
With 747 million international arrivals in 2024, Europe exceeded pre-pandemic numbers by 1%. All the sub-regions recorded growth albeit Central and Eastern Europe suffered from the lingering effects of geopolitical conflicts in the region. However, Bosnia-Herzegovina and Serbia were among the top fastest growing countries with arrivals progressing respectively by 15% and 29% compared to…

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