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A WORLDWIDE
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FROM BERLIN ACROSS THE GLOBE
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2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Growth in space for the Middle East at ITB Berlin 2025

Mar 4, 2025 Read: < 1 min.
Countries from the Arabic peninsula and the Middle-East are setting an impressive tone at the show this year with major presentations, emphasising their growing importance as tourism destinations on the world stage. Saudi Arabia is the largest exhibitor in Hall 4.2, sharing the space with Qatar, Jordan and first-time exhibitor this year Diriyah. Hall 2.2…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

A summer cool down in Oman

Mar 4, 2025 Read: 3 min.
From verdant landscapes and shady river gorges to snorkelling, golfing and kitesurfing, Oman offers summer travellers a variety of refreshing activities ITB Berlin 2025 attendees who may have thought Oman was too hot during the summer are being pleasantly surprised by its wealth of cooling options. While temperatures on the Arabian Peninsula may rise above…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi Arabia cruise world takes off with Aroya Cruises and Jabal AlSabaya Island

Mar 4, 2025 Read: < 1 min.
Saudi Arabia has the goal of becoming a new destination for cruises. At ITB Berlin 2025, Aroya Cruises and Jabal AlSabaya Island are leading the Kingdom's achievements in the cruise sector. Aroya Cruises, a division of Cruise Saudi, was launched in June 2023 and is enjoying rapid development. In December 2024, the company's first commercial…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Diriyah at ITB Berlin 2025: Where heritage meets modern luxury

Mar 4, 2025 Read: 2 min.
Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern pleasures of fine dining, nature, and dynamic seasonal activities. Diriyah is showcasing its growing tourism offering at ITB Berlin 2025. The starting point…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi Arabia ramps up its calendar of sports events

Mar 4, 2025 Read: 3 min.
ITB Berlin News caught up with the Saudi Tourism Authority's CEO Fahd Hamidaddin to find out how Saudi is developing its sports tourism sector with an increasing number of international events Key milestones in the destination's sports tourism journey include the Formula 1 in Jeddah, the WTA Finals, the inaugural Olympic Esports Games in 2027, and…
2025 DAY 2 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi at ITB Berlin 2025: A journey like no other

Mar 4, 2025 Read: 3 min.
Saudi is once again surprising visitors at ITB Berlin by offering its blend of tradition, heritage and hospitality At the show this year, visitors can immerse themselves in one of the world's most multi-faceted destinations—a destination preserving its history and heritage while looking to the future. The Heart of Arabia: Where heritage and hospitality intertwine…
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

South African Tourism & SMEs workshop

Mar 4, 2025 Read: < 1 min.
South African Tourism, the national tourism authority, together with 15 SMEs are showcasing their offerings at ITB Berlin. A dedicated workshop tailored specifically for South African SMEs will provide key partners, including tour operators and travel agencies, with extensive networking opportunities. South African partners will be on hand for business exchanges with industry stakeholders to…
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

“Our strength is the diversity of the destination”

Mar 4, 2025 Read: < 1 min.
ITB Berlin News spoke with Kenya Cabinet Secretary in the Ministry of Tourism and Wildlife, Hon. Rebecca Miano, who discussed Kenya's tourism growth and highlighted the main topics Kenya is presenting at the show this year. How did tourism to Kenya perform in 2024? Kenya’s tourism sector experienced record-breaking growth in 2024 with 2.4 million international…
2025 AFRICA DAY 2 REGIONAL SPOTLIGHT

East Africa in the spotlight at ITB Berlin 2025 as a single tourism destination

Mar 4, 2025 Read: < 1 min.
For the first time, the East African Community is showcasing the region as a single tourism destination at ITB Berlin 2025 under the brand "Visit East Africa—Feel the Vibe". ITB Berlin has been chosen for its official launch, helping to foster partnerships that are "Beyond Travel" and committed to a sustainable tourism experience. The event…
2025 DAY 2 WHERE TO GO

Where to go in Berlin

Mar 4, 2025 Read: 2 min.
From Odesa to Berlin, European painting from the 16th to the 19th century Many of Berlin's cultural highlights this spring celebrate the world just as ITB Berlin does. At the Gemäldegalerie gallery at the Kulturforum near Potsdamer Platz 60 paintings from the Ukrainian Odessa Museum of Western and Eastern Art are on display. This exceptional…
2025 DAY 1 NEWS

Click A Tree: Sustainable development in Ghana

Feb 28, 2025 Read: 2 min.
For the past two years ITB Berlin News has been partnering with Click A Tree, advancing towards a carbon neutral future by supporting sustainability projects such as the Oti reforestation initiative in Ghana Click A Tree actively combats climate change by planting trees and helping companies achieve their CSR and ESG goals. Last year, ITB…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus

Feb 28, 2025 Read: 2 min.
With ITB Berlin just around the corner, Torino and Benidorm, winners of the European Capital and Green Pioneer of Smart Tourism competitions, are set to present their smart and sustainable tourism approaches.  Visitors can come and meet Torino’s and Benidorm’s representatives at the EU Smart Tourism stand (Hall 2.1, Stand 103b).  Torino, the 2025 European…

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