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A WORLDWIDE
STAGE FOR TRAVEL

FROM BERLIN ACROSS THE GLOBE
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2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Poland showcases leadership and gastronomy at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
Poland is stepping into the spotlight at ITB Berlin 2025, showcasing both its rich culinary heritage as well as its current presidency of the Council of the European Union. During its presidency, Poland is focusing on strengthening European unity, economic resilience, and security, bringing its dynamic leadership to the heart of European policymaking. Adding to…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Serbia highlights nature and authentic experiences at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
ITB Berlin News caught up with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, to explore the destination's main focus at this year's event: its stunning natural treasures. After a record year in 2023, how did tourism to Serbia perform in 2024? In 2024, Serbia surpassed the record set in 2023 with…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Moldova: Wine, nature and culture await

Feb 28, 2025 Read: < 1 min.
With its diverse range of experiences—from wine routes to ecotourism and adventure sports—Moldova is emerging as a must-visit destination in Eastern Europe. Here at ITB Berlin this year, Moldova is presenting its unique combination of rich heritage with a touch of modernity. With a deeply rooted wine culture, the authenticity of its rural life, diverse…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

Exploring beyond Riga: Latvia’s diverse tourism offering at ITB Berlin 2025

Feb 28, 2025 Read: 3 min.
ITB Berlin News caught up with Linda Ziediņa-Ērgle, Head of the Tourism Export Services Department at the Investment and Development Agency of Latvia (LIAA), to discuss the destination's priorities at this year's show Latvia is emphasising its diverse offering here at ITB Berlin 2025, showing visitors its capacity to host international business events as well…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

“Uncover Your Wild Side”: Montenegro’s vision for the future at ITB Berlin 2025

Feb 28, 2025 Read: 3 min.
A deep dive into the country’s tourism strategy, shifting traveller trends, and plans for European collaboration ITB Berlin News spoke with Ana Tripkovic Markovic, Director for the National Tourism Organisation of Montenegro, about the destination’s growing popularity, new campaign, and the importance of sustainability for the entire industry. How would you describe the growth of…
2025 DAY 1 EUROPE REGIONAL SPOTLIGHT

“There has never been a better time to visit Armenia”

Feb 28, 2025 Read: 3 min.
Tourism is an important part of the Armenian economy, and a priority for the country currently undergoing a tourism renaissance ITB Berlin News spoke with Gevorg Papoyan, Minister of Economy of the Republic of Armenia, and Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, to get the full picture on how tourism is driving…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

HeyTrip makes ITB Berlin debut

Feb 28, 2025 Read: < 1 min.
HeyTrip is at ITB Berlin for the very first time this year, and exited to be here. Established in 2007 and headquartered in Guangzhou, HeyTrip is a digital technology-driven internet travel company providing distribution services for global hotels, cars, and flights. Their mission is to break the boundary of efficiency via digital technology, building a…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Keeping up with the ever-evolving travel tech sector at ITB Berlin

Feb 28, 2025 Read: < 1 min.
Tourism is increasingly being impacted by digital technology as automation and IA reshape all aspects of the industry. At ITB Berlin 2025, visitors can discover the full spectrum of technological solutions in seven halls – 4.1, 5.1, 6.1, 7.1c, 8.1, 9 and 10.1 – and be part of an impressive programme of panel discussions, keynote…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

CodeGen introduces new AI-driven solutions at ITB Berlin 2025

Feb 28, 2025 Read: < 1 min.
CodeGen, a leading travel technology provider, is showcasing the new AI-driven upgrades to its flagship platform, TravelBox, at this year's ITB Berlin. TravelBox AI aims to streamline the travel booking process for both B2B and B2C customers. It includes cutting-edge product discovery tools to personalise and enhance the traveller experience, intelligent cross-selling to maximise revenues,…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Exely’s Rate Match: Ensuring price consistency for more direct hotel bookings

Feb 28, 2025 Read: 2 min.
At ITB Berlin this year, Exely is presenting the outstanding results of Rate Match, a recently released feature that keeps hotel website rates aligned with OTA offers. Currently, Rate Match generates 48% of the website revenue for its users. Hotels sometimes miss out on direct bookings because OTA rates are lower than those on their…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Babylon: Pioneering the future of B2B travel technology

Feb 28, 2025 Read: 2 min.
In today’s evolving travel landscape, Babylon Booking and Babylon Holiday empower travel agencies, OTAs, and tour operators with cutting-edge technology and exclusive partnerships At ITB Berlin 2025, Babylon is presenting its innovative flight and hotel booking resources that help travel professionals optimise their business operations. Babylon Booking: Fast, efficient access to 500 airlines Representing the…
2025 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

RateHawk: Supercharging the B2B travel industry

Feb 28, 2025 Read: < 1 min.
Felix Shpilman, CEO of Emerging Travel Group, the travel tech company behind RateHawk, outlines how the booking platform is boosting the B2B travel sector with its extensive inventory of accommodations and travel services. What can you tell us about RateHawk?RateHawk is an online system for booking hotels, air tickets, transfers, and other services for travel…

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