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Serbian tourism expected to take a “quantum leap” with EXPO 2027

ITB Berlin News spoke with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, about how the country's tourism efforts are paying off and Serbia's preparations for EXPO 2027. How did Serbia's tourism sector perform in 2023 and what are your expectations for 2024?2023 was one a record year for Serbian tourism and…

Italy unveils diverse regional attractions at ITB Berlin 2024

ADVERTORIAL Europe is Italy's largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy's international visitor arrivals reached 62.8 million although details on the European share have not been yet communicated. Italy is more popular than ever among…

Italian tourism aspires to even greater heights

Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press conference on Tuesday, the Tourism Minister Daniela Garnero Santanchè commented: "ITB Berlin is an extraordinary opportunity to further increase visibility and spread knowledge…

A bright future ahead for sports tourism

Sports tourism, one of the industry's fastest-growing segments, offers enormous potential. As UN Tourism Secretary-General Zurab Pololikashvili noted at ITB Berlin's opening ceremony, the sports tourism sector is beginning to take off and offers huge development prospects for the tourism industry. Generating around 10% of the world’s expenditure on tourism, according to UN Tourism, sports…

“We take pride in offering visitors the chance to engage deeply with our local communities”

Makram Al-Queisi, Jordan's Minister of Tourism and Antiquities, spoke to ITB Berlin News about what makes Jordan tourism different from other destinations Makram Al-Queisi outlined Jordan's efforts to become a year-round destination and to encourage travellers to interact with local communities for authentic experiences. How does it feel to be back at ITB Berlin this…

Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024

Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation's vast and varied niche tourism offers. This comes on the heels of an impressive year in 2023, with the nation greeting upwards of 20.1 million visitors, marking a significant revival in its tourism industry. The latest figures…

Malaysian state Selangor targets an influx of seven million tourists by the end of next year

ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the "Visit Selangor Year 2025" initiative What makes Selangor stand out on the market? Selangor boasts a vast array of tourism options, including gastronomy, ecotourism, agrotourism, adventure tourism, sports tourism, theme parks, and arts and culture, as well as a splendid…

Costa Rica Pioneers in Offsetting Tourists’ Carbon Footprint

Costa Rica has created one of the world's most successful schemes to offset tourists' carbon footprint when visiting the country Costa Rica is recognised worldwide for its tourism development model based on sustainability, innovation, and inclusiveness. The country is constantly looking for ways to contribute to environmental sustainability and social progress, for present and future…

Daytrip presents the latest chapter in its global expansion at ITB Berlin

Daytrip continues to extend its private door-to-door car transfer service, closing a $10M Series B round of funding and expanding into India The global travel platform, Daytrip, which allows travelers to book private transfers with English-speaking drivers and optional sights seeing stops in over 110 countries, is looking towards further growth. Already available across six…

India’s incredible tourism offer on display at ITB Berlin 2024

India is back at ITB Berlin this year with strong tourism growth behind it. Last year, foreign tourist arrivals surged by 64%, reaching 9.24 million arrivals compared to 6.44 million the year before. This brought the country to only 15.5% below its pre-pandemic level in 2019. India anticipates a year of diversification and product expansion…

“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year's ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its…

Kenya presents sports as a gateway to greater understanding at ITB Berlin 2024

Kenya beats to the rhythm of all the sports on offer in the country, in particular athletics and golf Kenya encourages us to think of the world of sport as a giant tapestry, with it weaving together in perfect harmony the threads of competition, athletics and cultural exchange. From the thundering footsteps of marathon runners…

Hotel Investment: CASHA member Don Genaro resort in Curaçao up for sale

The Don Genaro Apartments, a small holiday resort in a very beautiful and quiet location on the Caribbean island of Curaçao is for sale. Don Genaro has been successfully run as a holiday and diving resort by a German couple for over 14 years, but they would now like to retire. The well-maintained complex offers…

Embracing the future of innovation and technology

Good morning, and welcome to Day 2 of ITB Berlin 2024! As your show director, it's my pleasure to guide you through another exciting day filled with opportunities, insights, and unforgettable experiences in the world of travel and tourism. Yesterday marked the grand opening of ITB Berlin, officially inaugurated by the Governing Mayor of Berlin.…

//DAY2 // : TODAY’S HIGHLIGHTS

Wednesday 6 March 2024 On this second day of ITB Berlin, which conferences, events and talks should be at the top of your list? Here's our selection of some of the must-attend highlights. Business Travel Track10:35 - 11:00Hall 3.1 / Green StageBeyond Rebound: Charting the Next Course for Global Business TravelDiscover the future of business…
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