Latvia celebrates Liepāja as the European Capital of Culture 2027

Cultural aficionados and curious travellers will head to Liepaja in Latvia to discover the European Capital of Culture 2027. On 10 May, 2022, Liepāja in Latvia was named the European Capital of Culture 2027 following a competition between three Latvian cities - Liepāja, Valmiera and Daugavpils. The jury was composed of ten experts selected by…

🌍 Episode 19# Visit Finland

In this episode of the ITB News Podcast we will talk with Kristiina Hietasaari, Senior Director at Visit Finland about Finland's unique position as the world's happiest country and its influence on the nation's tourism strategy. She sheds light on how Finland's lesser-known status in the global market is counterbalanced by its impressive record in…

WELLNESS: WHICH COUNTRIES WILL SPEND BIG IN 2022?

The Global Wellness Institute (GWI)has released its latest research into the world's largest wellness markets.

BRAND USA RECEIVES $250 MILLION TO BOOST TOURISM

The U.S. government has approved a new bill which will allocate $250 million (€230 million) in funding to Brand USA. The funding to Brand USA, which is recognised as America’s leading marketing organisation, comes as part of an omnibus spending bill and package valued at around $1.5 trillion. The bill passed the US Senate in…

SHARJAH NOW OFFICIALLY HAS THE WORLD'S LARGEST SAFARI PARK OUTSIDE AFRICA

With around 50,000 animals Sharjah, in the UAE, is now home to the largest safari park in the world outside the African continent.

ITB INDIA VIRTUAL CONFERENCE: INDIAN AND SOUTH ASIAN MARKETS DRIVING TOWARDS RECOVERY AND GROWTH

From April 5-7, ITB Community hosted a variety of events centring on India and South Asian markets: MICE Show India, Travel Tech India and ITB India.

HYATT BOOSTS LOYALTY PROGRAM WITH AMR COLLECTION BRANDS

Hyatt Hotels Corporation has added seven brands belonging to AMR Collection to its World of Hyatt loyalty program.

NEW INTERNATIONAL FERRY TERMINAL TO BOOST APPEAL OF MALAYSIA'S DESARU COAST

A new ferry terminal is providing an international maritime connection for travellers to Desaru Coast, Malaysia's hottest new travel spot.

EUROSTAR AND THALYS TO JOIN FORCES CONNECTING FIVE COUNTRIES ACROSS EUROPE

Rail travel in Europe is about to get easier with the merging of Eurostar and Thalys. The two high speed train companies are teaming up to create a rail giant that will connect five countries in the west.

INDIA'S TAMIL NADU TOURIST BOARD REVEALS PLANS TO PROMOTE ADVENTURE TOURISM IN 2022

The tourism department of Tamil Nadu, in India, has embarked on an ambitious plan to promote adventure tourism on a large scale in the state.

HURTIGRUTEN DIVES INTO INTO ADVENTURE TRAVEL MARKET WITH 24.9% SHARE IN ECUADOR-BASED METROPOLITAN TOURING

The Hurtigruten Group has acquired a 24.9% share in Metropolitan Touring, one of South America’s leading firms and pioneers in the Galápagos Islands.

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