HYATT BOOSTS LOYALTY PROGRAM WITH AMR COLLECTION BRANDS
Hyatt Hotels Corporation has added seven brands belonging to AMR Collection to its World of Hyatt loyalty program.
The seven brands under the AMR Collection leisure group are Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoetry Wellness & Spa Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas and the new Vivid Hotel & Resorts brand, as reported by TravelPulse.
At the start of April, the World of Hyatt loyalty program was joined by six resorts located in Cancun. Hyatt said that there will be “more Americas resorts joining the program on May 9, and many European resorts joining soon”.
On May 9, the loyalty program will open up to brands including Secrets Playa Mujeres Golf & Spa Resort, Secrets The Vine Cancun, Dreams Natura Resort & Spa, Dreams Sapphire Resort & Spa, Dreams Playa Mujeres Golf & Spa Resort and Zoetry Paraiso de la Bonita Riviera Maya.
Such additions mean that members of the World of Hyatt loyalty program will be able to earn and redeem loyalty points at more than 100 all-inclusive resorts.
In a statement, Amy Weinberg, Senior Vice President of the World of Hyatt Loyalty Program said “With unprecedented demand for leisure travel, the popularity of all-inclusive resorts has grown immensely as travellers seek convenient, personalised, fulfilling and effortless travel experiences”.