ITB China News 2023

Opening new
chapters

2025 D3 NEWS

ITB China 2025: Unique opportunities for meetings and networking

May 28, 2025 Read: 2 min.
Good morning and welcome to the last day of ITB China 2025! What a ride it's been! For the largest edition to date, the last two days have been full of energy and momentum, from insightful conference sessions to business matchmaking and a full show floor. The future of travel is being built right here…
2025 D3 EXCLUSIVE INTERVIEW

EgyptAir’s next chapter: A focus on China

May 28, 2025 Read: 3 min.
EgyptAir, the Official Partner Airline of ITB China 2025, is expanding its network to meet the rising demand for travel between Egypt and China In this exclusive interview, ITB China News spoke with Mr Khaled Fouad, EgyptAir General Manager China, about the airline's participation at the show this year and its overall strategy for China…
2025 D3 EUROPE REGIONAL SPOTLIGHT

Spain at ITB China 2025: Slow tourism and hidden gems

May 28, 2025 Read: < 1 min.
ITB China News sat down with María Llinares, Tourism Counsellor at the Spanish Embassy in Beijing, to discuss Spain’s vibrant showcase at ITB China 2025 and its renewed focus on sustainable, authentic experiences for Chinese travellers. What are the highlights of Spain’s showcase at ITB China this year?We’re excited to welcome 18 Spanish exhibitors, including…
2025 D3 EUROPE REGIONAL SPOTLIGHT

“It’s about creating mutual understanding”

May 28, 2025 Read: 2 min.
ITB China News caught up with ENIT President Alessandra Priante as she outlined Italy's aim to attract more Chinese tourism throughout the country, as well as her vision for the future. How important is the Chinese market for Italy? China is absolutely crucial for Italy. We have to bear in mind that for long-haul Asian…
2025 D3 EUROPE REGIONAL SPOTLIGHT

马耳他发力中国定制游市场 航空扩容激活地中海新体验

May 28, 2025 Read: < 1 min.
随着中国出境游市场向个性化、深度化转型，地中海岛国马耳他正加速布局定制旅游赛道，吸引力持续上升。2024年第三季度以来，中国赴马耳他游客咨询量同比增长逾15%，社交媒体热度显著攀升。 为响应市场需求，多家航空公司加速扩展马耳他航线布局：卡塔尔航空将于2025年7月起重启多哈—马耳他直飞航班（每周四班），阿联酋航空、波兰航空等也同步优化联程中转服务。马耳他旅游局CEO卡洛·米卡列夫表示：“航空网络扩容是我们开拓中国市场的关键一步，预计2026年中国游客将实现大幅增长。” 马耳他旅游局大中华区市场经理武笑龙补充：“我们正打造‘虽小却充满活力’的目的地形象，聚焦慢游、文化体验、航空+邮轮等复合型产品，迎接中国游客探索独特地中海风情。” 展台 C02
2025 D2 NEWS

ITB China 2025: Business, discovery and learning ahead

May 27, 2025 Read: < 1 min.
By Lydia Li, Director of ITB China Good morning and welcome to Day 2 of ITB China 2025! After a high-energy first day, it’s safe to say this year’s show is off to a great start. ITB China 2025's Official Partner Destination Malaysia set the tone for the show, its focus on cultural heritage and…
2025 D2 NEWS

 ITB China 2025 opens at a record scale

May 27, 2025 Read: 2 min.
The 2025 edition of ITB China officially kicked off yesterday at the Shanghai World Expo Exhibition & Convention Center, setting the stage for three days of robust networking and industry dialogue. The Honourable Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts & Culture; David Ruetz, Senior Vice President, Messe Berlin GmbH; David Axiotis,…
2025 D2 TRADE TALK

Corporate expansion abroad brings new opportunities for MICE

May 27, 2025 Read: 3 min.
According to Li Zhang, President of UCC, despite uncertainties in the global economic environment, corporate demand for MICE services remains strong This is particularly true in the post-pandemic era, as companies are placing greater emphasis on enhancing team cohesion and brand influence through MICE events. UCC serves a wide range of industries, including technology, finance,…
2025 D2 EXCLUSIVE INTERVIEW

“AI is revolutionising the very core of the travel industry”

May 27, 2025 Read: 3 min.
As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang shares how the platform is harnessing innovation to improve the traveller experience and support merchants ITB China News spoke with the CEO in an exclusive interview about Fliggy's role in an AI-driven travel economy and the main trends driving the transition. How are…
2025 D2 SPECIAL FEATURE TRANSPORT

LATAM Airlines brings South America closer at ITB China

May 27, 2025 Read: < 1 min.
From South America to the United States and Europe, LATAM Airlines is showcasing its extensive network and services at the show this year. This multinational carrier based in South America delivers wide-ranging coverage, convenience, and comfort for travellers looking to explore the continent. In the United States, LATAM offers direct flights from key cities like…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Diriyah: A historic gateway to Saudi Arabia

May 27, 2025 Read: < 1 min.
As Saudi Arabia makes a name for itself in global tourism, Chinese visitors are arriving in record numbers — over 140,000 in 2024 alone. Exhibiting at ITB China 2025, Diriyah is a starting point for many of these journeys — a living heritage site referred to as the City of Earth and the birthplace of…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Abu Dhabi welcomes Chinese tourists with culture and iconic attractions

May 27, 2025 Read: 2 min.
Visa-free entry, a new Disney park and immersive cultural experiences position Abu Dhabi as a growing destination for Chinese visitors. Abu Dhabi is stepping up efforts to attract Chinese tourists, combining world-class infrastructure, culture, and targeted marketing to cement its place as a leading global destination. China is a key market, with 1.4 million overnight…
2025 D1 NEWS

ITB China 2025: A milestone moment for the travel industry

May 21, 2025 Read: < 1 min.
By Lydia Li, Director of ITB ChinaITB China 项目负责人李佳女士 Good morning and welcome to ITB China 2025! We are thrilled to open the doors to the biggest edition of ITB China yet. The show is sold out this year, with 30% more exhibition space and a record 1,400 buyers, making it a milestone moment for…
2025 D1 NEWS

Royal Brunei Airlines relaunches Beijing route and marks 50 years of award-winning service

May 21, 2025 Read: < 1 min.
Celebrating 50 years of achievements, Royal Brunei Airlines is returning to ITB China after recently reinstating its Beijing route, further strengthening its regional network, which already includes Hangzhou, Nanning, Hong Kong, and Taipei. In late April of this year, just in time for ITB China 2025, Royal Brunei Airlines (RB) relaunched its Beijing - Brunei…
2025 D1 NEWS

Kyrgyz Republic: Nomadic heritage and natural wonders at the heart of the silk road

May 21, 2025 Read: < 1 min.
The Kyrgyz Republic is making a strong impression at ITB China 2025, presenting its breathtaking natural beauty and rich cultural heritage to the Chinese travel trade. Nestled in Central Asia, this land of pristine landscapes and warm hospitality offers a compelling mix of outdoor adventure and nomadic traditions. With over 90% of the country covered…
2025 D1 TRADE TALK

Restructuring, innovation and opportunities in the business travel market

May 21, 2025 Read: 3 min.
The global business travel market is experiencing a new round of innovations Following COVID 19, signals of industry transformation are increasingly prominent. From the recovery of international airline routes to the surge in demand of Chinese companies expanding globally through to low-carbon travel and the rise of the bleisure (business + leisure) model, the market…
2025 D1 EXCLUSIVE INTERVIEW

Malaysia’s invitation to authentic experiences

May 21, 2025 Read: 3 min.
At ITB China 2025, Malaysia unveils a bold vision to inspire and welcome Chinese tourists As Malaysia kicks off its role as the Official Partner Destination, ITB China News spoke with Mr Datuk Manoharan Periasamy, Director General of Tourism Malaysia, about its strategy to win over Chinese tourists and elevate their travel experience. As the…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Malaysia Airlines: A bridge to Asia and beyond — now closer to China

May 21, 2025 Read: < 1 min.
Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to Chinese travellers with greater convenience, seamless connectivity and a strong focus on the passenger experience. Serving six major gateways across Greater China — Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei — Malaysia Airlines offers direct access to Kuala Lumpur, where it connects…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Sarawak: A living connection on display at ITB China 2025

May 21, 2025 Read: < 1 min.
Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural heritage, and modern connectivity, positioning itself at ITB China 2025 as a rising star in Southeast Asia’s sustainable travel landscape. With over 2.12 million hectares of protected rainforest and two UNESCO World Heritage Sites—Gunung Mulu and Niah National Parks—Sarawak is often referred to…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

BESarawak: Redefining MICE tourism through legacy impact

May 21, 2025 Read: < 1 min.
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as a key MICE destination on the global stage. Visitors to ITB China 2025 can discover its unique blend of rich cultural heritage and natural landscapes which are contributing to its attractiveness as a destination for business events. Sarawak is one of the first…
2025 D1 EUROPE REGIONAL SPOTLIGHT

Serbia courts Chinese travellers at ITB China 2025

May 21, 2025 Read: < 1 min.
ITB China News caught up with Marija Labović, Acting Director National Tourism Organisation of Serbia, to discuss how Serbia is adapting is tourism offer to the Chinese market. In your experience, what are the priorities of Chinese travellers today? How is Serbia adapting its offer accordingly?Chinese travellers prioritise immersive cultural experiences, high-quality service, safety, and…
2025 ASIA D1 REGIONAL SPOTLIGHT

Hokkaido shines the spotlight on adventure travel

May 21, 2025 Read: < 1 min.
Hokkaido, Japan’s northernmost island, is showcasing its growing appeal as an adventure travel destination at ITB China 2025. Roughly the size of Austria, the island features seven national parks, including the newly designated Hidakasanmyaku-Erimo-Tokachi National Park (June 2024). Iconic sites such as the Daisetsuzan Mountain Range, Lake Toya, and UNESCO-listed Shiretoko Peninsula underline Hokkaido’s potential…
2025 ASIA D1 REGIONAL SPOTLIGHT

Sabah: Wild landscapes and living heritage at ITB China 2025

May 21, 2025 Read: < 1 min.
As Malaysia takes centre stage as the Official Partner Destination of ITB China 2025, the state of Sabah stands out as one of the country’s most captivating and diverse regions. Located on the northern tip of Borneo, Sabah is home to some of Malaysia’s most iconic natural and cultural treasures. Towering above it all is…
2025 D1 HOTELS SPECIAL FEATURE

VEGA Hotel & Convention Center: A landmark of Moscow hospitality at ITB China 2025

May 21, 2025 Read: 2 min.
As VEGA Hotel & Convention Center prepares to celebrate its 45th anniversary in June 2025, it proudly continues its legacy as one of Moscow’s largest and most established 4-star hotels. Nestled in a scenic green area located just 20 minutes by direct metro line to Red Square and the Kremlin, the hotel offers guests the…
2025 D1 HOTELS SPECIAL FEATURE

DoubleTree by Hilton Istanbul Moda: Unforgettable views and a 5-star experience

May 21, 2025 Read: < 1 min.
Exhibiting at ITB China this year, DoubleTree by Hilton Istanbul Moda is located in the vibrant district of Kadıköy, providing a gateway to an unforgettable stay in Istanbul. With stunning views of the Historical Peninsula, Hagia Sophia and the Marmara Sea, the hotel is in a prime location close to shops, restaurants and cultural landmarks,…

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